Social & Cultural Capital, Part 1: How to Benefit from Each in the Workplace

Your success on the job often relies on the type of capital you possess. 

We’ve been discussing social and cultural capital over the past few weeks, and these two types of capital are what matter at work. 

To review, social capital is all about the strength of relationships and connections within a group, whereas cultural capital is the shared values and goals that bring a group together.

Social capital can help you achieve more or reach objectives more easily at work. 

In this post, we’ll take a closer look at social capital and see how to assess and build upon it.

Assessing Your Social Capital

Maybe you don’t even know where you stand with your social capital.

After all, it’s not exactly something tangible that you can measure.

The following questions might help you identify where you’re at with your social capital:

  • Do I carry influence? What is my reputation like? Do others see me as strong or weak, reliable or flakey, positive or negative? Do they want to work with me?
  • How strong are my relationships within my team and without? Do I build connections with others across departments? Do I network?
  • Do I build strategic and enduring relationships or just transactional ones?
  • Do I have the energy and influence to mobilize resources and colleagues to support and achieve my goals? 
  • Do I keep abreast of important news and developments within my workplace and industry?

Improving your social capital can enhance your job performance, satisfaction, and career prospects. 

To do so, networking with peers and colleagues in your industry, cultivating relationships based on mutual interests and values, and offering help and support to others are paramount to banking more social capital. 

Aggregate Benefits

Not only does social capital improve individual success and potential, but the entire workplace improves.

Successful workplaces cultivate social structures in which everyone benefits.

This happens through social intercourse, empathy, fellowship, compassion, consideration, and most importantly, trust.

If the social structure benefits only a small group within the workplace, the organization’s aggregate benefits from their social capital decrease.

It feeds into a negative company culture, in which trust is lost, along with the sense of community.

When none of these things are there, those in the social structure can’t rely on each other and cooperation and society collapses.

If you look at your workplace and you cannot identify its values, then that’s a problem.

It means you’ll have a hard time personally building social capital there…as will the workplace, itself.

Building your cultural capital, which relates to your knowledge, skills, and understanding of cultural norms and practices, is also important for career success.

We’ll talk more about that next week.

Culture and Self: How Self-Esteem is Based on the Fulfillment of Dominant Cultural Values 

Does one’s culture influence self-regard?

This article by CNRS (Délégation Paris Michel-Ange) suggests that it actually informs it.

How?

Everyone bases their success or level of achievement on the dominant values of their culture.

Even if a person’s personal values differ from the norm, their self-esteem is often based on fulfilling cultural values.

Let’s see why.

The Survey

Fulfilling one’s personal values has long been viewed in psychology as the greatest influence on self-esteem.

But that may not be the case.

A global study, conducted by social psychologist, Maja Becker, at the CLLE (Laboratoire Cognition, Langue, Langages, Ergonomie) department of the Université de Toulouse II-Le Mirail, surveyed 5,000 teenagers and young adults from 19 different countries.

200 young people from countries in Eastern and Western Europe, South America, Asia, Africa, and the Middle East took part.

Questions in the survey covered personal and cultural values and to what degree they impacted the students’ self-esteem.

Key Factors of Cultural Influence

What the survey found was that four key factors drove self-esteem in all cultures:

  • Earning social status
  • Fulfilling one’s duty
  • Controlling one’s life
  • Benefitting others

The study also found that the students’ own personal values had little to do with their level of self-esteem.

Rather, self-esteem is measured against our ability to fulfill dominant cultural values.

Fulfillment of Values = Self-Esteem

Each culture places different degrees of importance on these four factors.

For instance, those from Middle Eastern, African, or Asian cultures that value tradition and conformity might place more importance on doing one’s duty and benefitting others.

Thus, individuals in such cultures derive their self-esteem from demonstrating this fulfillment of duties.

And those from Western cultures whose values lie in individualism and freedom might place more importance on controlling one’s life.

Thus, individuals in such cultures derive their self-esteem from demonstrating such control.

Even if one doesn’t personally subscribe to their own culture’s values, they are still influenced by them on a deeply personal level.

Subtly, societal expectations can make or break an individual’s psyche and self-worth.

Next week, we’ll discuss how a culture’s time perspective might also influence self-esteem.

The Team Itself: Management Challenges Faced By Global Virtual Team Leads

Have you ever dealt with a colleague who has a very different work style than you?

Or one who is driven by different motivations?

How did you resolve these conflicts in approach and perspective?

Whatever skills you’ve used to confront any collaborative issues you’ve had with your colleagues are likely to pay off in a global virtual team environment.

As we’ve discussed over the past two weeks, cross-cultural remote teams come with their own unique challenges.

Some of them are familiar; some are completely foreign.

I’ve outlined a few below.

Motivating Factors

While we are all motivated by different things – be it money, accolades, achievement, etc. – culture often factors into our motivations.

That’s because different cultures have different values

And values are what often drive motivation.

Some cultures emphasize tangible things; thus, bonuses or other such benefits would be motivators for these team members.

Other cultures value work/life balance, so job satisfaction and time off might be a motivating factor in this case.

Knowing where your team members come from and what they value will help you motivate each member in an individualized way.

Work Style

Often, different work styles are common amongst different cultures.

This often has to do with how the culture views workplace hierarchies.

Are your team members from a culture that demands a strict hierarchy and a top-down approach to management?

Or are they from a culture with a flatter more egalitarian team approach?

On a cross-cultural team, members will have different managerial needs due to their backgrounds, so understanding their work style – whether they need more hands-on or hands-off guidance – will help you better lead them.

Information Gaps

Information gaps on a global virtual team can impact everything from data flows to communication to processing.

Giving all team members access to the right resources for your project goals will ensure that no one falls through the gap.

Doing so will also improve collaboration, as everyone will be working with the same information.

These are just a few challenges that managers face while working with global virtual teams, specifically in a cross-cultural context.

Next week, we’ll talk about challenges that have to do with the virtual environment itself.

How Does Culture Influence the Way We Use Our Brains? Find Out Here.

We’ve all heard of “right-brain” and “left-brain” thinkers.

Left-brain thinkers are thought to be more logical and mathematical, while right-brain thinkers tend to lean emotional and artistic.

But are there any links between the way our brains function and our cultures?

We’ve talked a lot about gene-culture coevolution over these past few weeks.

In short, the theory suggests that genetics and culture are interconnected.

This brain imaging study about visual perceptual tasks seems to substantiate that theory.

Individualist vs. Collective 

Psychological research has shown that individualist and collective values are demonstrated in an individual’s view of objects in relation to their context.

Americans, valuing individuality, tend to view the two as independent from each other.

East Asian cultures, which value the collective, view objects as contextually interdependent.

These differences have been shown to impact perception and memory by behavioral scientists.

The Study: How Our Brains Work

A study by the Massachusetts Institute of Technology took a look at whether these cultural tendencies can be measured in brain activity patterns.

Using functional magnetic resonance imaging (fMRI) scans from a group of 20 participants – 10 from East Asia, 10 from the U.S. – McGovern Institute for Brain Research Professor John Gabrieli and his team examined participants’ mental operations.

Participants were asked to compare a sequence of images, and their mental operations were mapped via blood flow changes in the brain.

The images were lines within squares.

Participants were asked to compare each image with the previous image, making judgments based on relative judgments of interdependent objects or absolute judgments of individual objects without context.

For instance, some questions asked whether the lines were proportional to the squares, regardless of size (interdependent); others asked whether the lines were the same length as each other, regardless of the squares (independent of context).

The Results: Confirmed

While the simplicity of the task resulted in no differences in accuracy between the groups, brain activation patterns did differ.

Relative judgments, which have been shown to be harder for Americans, stimulated the brain regions dedicated to mental tasks that demand attention. 

These regions were less active for absolute judgments.

As you might guess, the results for the East Asian group were the opposite, with brain activity becoming more active for absolute judgments and less for relative.

The paper’s lead author, Trey Hedden, said of the study:

“We were surprised at the magnitude of the difference between the two cultural groups, and also at how widespread the engagement of the brain’s attention system became when making judgments outside the cultural comfort zone.”

Even more interesting, questionnaires had been distributed prior to the exam to see how closely each individual identified with their culture, using questions regarding values and norms.

Those individuals who identified more intimately with their culture’s values showed a stronger reactive pattern of brain activity relative to their culture.

This study suggests that our culture – and how closely we individually identify with our culture – can influence the way our minds work.

Pretty heady.

Population Thinking: How Darwin’s Theory of Evolution Contributes to Cultural Theory

Charles Darwin is best known for his theories of evolution and natural selection.

But biologist Ernst Mayr asserts that Darwin’s concept of “population thinking” is his most important contribution to biology.

In the book, How Culture Transformed Human Evolution, authors Peter J. Richerson and Robert Boyd delve into why this is the case.

This is what they’ve found.

The Theory of Evolution Evolves Our Thinking

Prior to Darwin’s theories on evolution, species were thought to be static and unchanging.

But what Darwin found was that a fluctuating pool of inherited information was passed on across generations over time, and this information was affected by the daily events of the species’ lives, which were also changing.

The persistence of the daily events and the spread of their prevalence would produce inherent properties and traits within a species.

In line with natural selection, those traits that allowed the “survival of the fittest” were passed on to their offspring.

Not only traits, but behaviors that benefited survival – a process Darwin called “the inherited effects of use and disuse.”

In this way, the core of the evolutionary theory is grounded in population thinking, which is the crux of cultural theory.

Cultural Evolution

Culture is an acquired state of behavior, produced via social learning.

Skills, values, norms, beliefs, attitudes, customs, moral systems – these are all acquired and comprise group culture.

And they all evolve via population thinking.

Like the theory of evolution, this theory of cultural evolution delves into why some attitudes and behaviors carry on in a group and others don’t.

As with evolution, the daily lives of people in a society contribute to the process of cultural change.

For instance, a moral value might, at one point in time, appear more appealing in relation to that era’s daily life or current events, thereby spreading and persisting from person to person in a society and generation to generation in a culture.

Similarly, beliefs and behaviors that are more easily imitable and allow survival will spread, while those that might result in group criticism or early death will vanish.

Over time, the persistence of certain beliefs, skills, attitudes, etc., create observable patterns that serve as the genes of culture.

But culture can adapt in a way that genes cannot.

Over the next few weeks, we’ll talk about how population thinking is enmeshed in culture.

Christmas Around the World: Interesting Cultural Christmas Characters & Traditions

In honor of the holiday, let’s take a break from our regularly scheduled programming to visit different cultural Christmas characters and traditions from around the world.

We’ll stop off in Italy to sweep up with La Belfana, in the Netherlands to try on shoes with Sinterklaas and, of course, in Austria, to whip through the snowy streets with Krampus.

Hop on Sinterklaas’ trusty steed, Amerigo, and let’s admire the world of Christmas culture!

Belfana in Italy

Image Credit: Naturpuur

The folkloric La Befana is a Christmas witch that is said to have been invited by the Three Wise Men to deliver gifts to the Christ child.

After refusing the invitation, she had a change of heart and tried to follow the Magi in their journey but, unfortunately, couldn’t catch up.

She never did meet Jesus, but she gave all the gifts intended for him to other children, and her kindhearted nature is still celebrated in Italy today.

Instead of leaving out cookies for Santa, some leave out a glass of wine or panettone for La Befana to kick back after she fills their stockings.

The good witch even sweeps up the home before flying off on her broomstick.

Sinterklaas in the Netherlands

Sinterklaas may be the nearest on this list to most cultures’ traditional idea of Santa Claus. 

He is the Dutch depiction of Saint Nicholas, the Greek bishop on whom Santa Claus is based.

But unlike the American version, the Dutch Sinterklaas rides not a sleigh with reindeer but a white horse named Amerigo. And all his helpers are not called elves but rather “the Peters.”

Sinterklaas wears a red cape and miter and delivers gifts and treats to children’s shoes, which they place near the chimney or back door. 

Most of Sinterklaas’ gifts are of the sweet variety, including marzipan, spiced biscuits, and gingerbread men.

Krampus in Austria

What would a Christmas character list be without a cameo from Krampus?

While most of the world has Father Christmas or jolly Ol’ Saint Nick, Austria went another way.

Each year, the country scares the life out of children with St. Nick’s evil counterpart and accomplice, the ghoul that is Krampus.

The son of Norse goddess, Hel, Krampus is derived from the word for “claw” (krampen) in German.

Santa may have a list of children who are “naughty” or “nice,” offering only coal to the former, but Krampus acts on punishing bad behavior. 

Krampus is said to haunt the streets of Austria in search of bad children – and many actually don his fanged and horned mask, carrying birch tree branches to “whip” the naughty into shape.

The worst of these children, he carries back to his lair in the underworld.

So, “you’d better watch out, you’d better not cry,” because Krampus is coming to town.

I am a Third Culture Kid: Here’s What I’ve Learned

Third Culture Kids grow up in more than one culture.

Like Barack Obama or any other child who wasn’t raised in their parents’ homeland, I was expatriated and embedded in a foreign culture from a young age and learned how to adapt.

In fact, I grew up in three cultures.

My family was Swiss. At home, we had Swiss behaviors and traditions.

My school was French. I learned the French language, learned about French history and geography, and befriended my French peers.

My surroundings were African. The market, the neighborhood, the people, the culture – the reality of life all around me was that of the Mossi tribe.

I learned how to alter my body language and my behavior. Even my sense of humor differed depending on the audience.

This is what a TCK learns early on, which many only learn later in life:

Adapting is a necessity across cultures.

Perspective and Behavior

TCKs are in a specific cultural group all their own.

They are in a unique position where they are made to value various cultures, placing relatively equal importance on the behaviors and norms of them all.

The “rights” and “wrongs” that are culture-based and learned through primary socialization vary, and so the TCK learns that hardline views differ from group to group.

This allows some flexibility when navigating contradicting norms and values of the cultures into which the TCK is placed.

In this way, TCKs develop specific interpersonal behavior and standards of perspective that a child raised in a single culture does not, as they are not so exposed to opposing worldviews. 

A TCK’s lifestyle is different. Their communication is different, not only in its multilingual nature, but in its style, nonverbal and otherwise.

The complexity of their firsthand experience with multiple cultures produces in them distinct characteristics that enable their positioning as the perfect zookeepers.

Here’s why.

Zookeepers Know Different Species

Due to their knowledge of and relationship with multiple “species” in the “zoo,” TCKs have developed a natural understanding of various perspectives.

They can see through the eyes of the elephant, the eyes of the penguin, the eyes of the giraffe.

They can even see through YOUR eyes: the eyes of the monkey.

While those who have grown up in one culture develop firm values and norms rooted in that single culture, this can often hinder the acceptance of contradicting values and norms.

Those growing up in single cultures often view other perspectives as wrong, rude, forbidden, or even illegal.

Instead of seeing the whole picture and trying to understand the rationale behind another culture’s beliefs, their perspective becomes emotional, biased, and they tend to stonewall understanding.

TCKs, on the other hand, have learned how to monitor emotions about differing perspectives.

They are more adept at registering social cues and norms and more practiced at cultural sensitivity.

Just as they switch fluidly from one language to the next, they are able to fluidly adapt to behaviors of one culture or another.

To them, it is a way of life.

And this natural empathy allows them to be more understanding of YOU, the monkey, as you have “monkey moments” in a foreign culture.

In this way, they can help serve as a patient teacher between the two worlds, if you should be so lucky to secure their friendship.

A Foot in Two Worlds: Why the Best Zookeepers are Third Culture Kids

Imagine you were born in Bali as the child of an American.

You grow up at the slow pace of island life. Your days are spent on the beach, swimming and playing in the sand.

Your friends are local kids and the children of other expats.

You go to an international school. There, you have an Australian teacher, and your peers are from all over the world.

How would your worldview change if you were the child of an expat who grew up not in your parents’ home country, but abroad in a foreign one?

You might just have a broader perspective.

This can make you an ideal zookeeper (i.e. teachers for foreign expats working and living in another culture).

Two Worlds

Taking in the above scenario, it’s probably safe to say that, at ten years old, you’ve become chummy with more nationalities than many adults have.

Even more interesting, you are a child of two worlds: with one foot in your host country and an intimate knowledge of your parents’ culture.

This is what’s known as a Third Culture Kid (TCK).

Researchers, John and Ruth Useem, developed this term in the ‘50s to classify children of American expats who were living and working abroad.

These children are gifted with a unique perspective and can make the best zookeepers for those who are adapting to a foreign culture. 

As quoted from Third Culture Kids: The Experience of Growing Up Among Worlds:

“While growing up in a multiplicity of countries and cultures, TCKs not only observe firsthand the many geographical differences around the world but they also learn how people view life from different philosophical and political perspectives. Some people think of Saddam Hussein as a hero; others believe he’s a villain. Western culture is time and task oriented; in Eastern cultures, interpersonal relationships are of great importance…”

TCKs have grown up with more than one culture: speaking English to their parents at home and Balinese in their host culture.

Celebrating Christmas at home and Galungan in the streets of Sanur.

Barbecuing hamburgers at home and eating Nasi Campur on the beach.

During their primary socialization, these children grow up knowing and respecting the values and norms of the host culture, while also knowing and respecting their parents’ values.

Presidential TCK

This was the life of someone who was, at one time, the most powerful leader in the world: President Barack Obama.

Obama grew up as a Third Culture Kid. 

Born in Hawaii, he lived some of his formative years in Indonesia, where his mother taught English and was a Microfinance consultant who worked in rural development. His father was Kenyan.

Like many TCKs, growing up with multiple cultural influences and worldviews gave Obama a unique perspective.

Obama describes the joys of his youth in Indonesia as well as the tragedies he observed there.

He explains:

“It had taken me less than six months to learn Indonesia’s language, its customs, and its legends…The children of farmers, servants, and low-level bureaucrats had become my best friends…There was the empty look on the faces of farmers the year the rains never came, the stoop in their shoulders as they wandered barefoot through their barren, cracked fields, bending over every so often to crumble earth between their fingers…”

Through his experience as a TCK, he learned from a young age that the world wasn’t perfect or just.

He also realized that not everyone was aware of this or able to confront it. He notably refrained from sharing the unjust bits of his experience in the letters to his grandparents.

“The world was violent, I was learning, unpredictable and often cruel. My grandparents knew nothing of such a world, I decided; there was no point in disturbing them with questions they couldn’t answer.”

It is this worldly perspective that TCKs are gifted with and that make them great zookeepers.

Not only does such an experience open their eyes to a broader world, it can help open yours too as an expat adapting to another culture.

We’ll talk more about that next week.

A Zookeeper in Action: When Locals Help Explain Foreign Behavior

As a Third Culture Kid living in Africa, I would sit in the shade with my father when visitors came.

One day, a trusted employee named André stopped by.

As was normal in the Mossi culture, discussion unfolded at length in a friendly manner, while we drank cup after cup of water.

When the conversation wound down, André at last stood to leave.

It was only then that the aim of his visit became known.

The Favor

A wedding was approaching, and André wanted to ask my dad for help in transporting bags of sorghum (a type of grain). 

The pair sat down again to discuss.

My father told André that while he would like to help, he was unfortunately very busy and couldn’t take the day off that the bad roads would require to transport the grain.

André left and, from that day onward, their relationship was broken.

My father’s trusted employee and cohort now avoided him like the plague.

My father wondered what he’d done wrong. He felt helpless and couldn’t change what happened.

He also couldn’t find fault in what he had said or done. 

He understood he’d had a monkey moment but wasn’t sure what his blunder was.

He really was busy and, on such short notice, couldn’t accommodate André’s request. He had explained and apologized for this.

No matter how hard he tried, his relationship with André didn’t improve.

At a loss, my father sought out his zookeeper for assistance.

The Zookeeper Explains

Freeman Kabore was born of noble blood from Ouagadougou.

He spent time studying in Europe and so had familiarity with both cultures; the perfect quality in a zookeeper.

When my father told Zookeeper Freeman about what had unfolded between him and André, Freeman taught him something about Mossi culture.

An important request like this one should not be refused upon sight.

Instead, one should take the time to consider the request – or at least have the courtesy to appear to take the time to consider it.

If my father had told André, “I will think about it. Please come back tomorrow, and I will let you know,” and then, the following day, kindly declined, this would have been acceptable in Mossi culture.

To the Mossi, this face-saving formality shows your friend the respect he deserves.

Being delivered a direct “no” is considered rude and inconsiderate.

With help from Zookeeper Freeman, my father learned an important norm of the Mossi culture, one that would save him from further monkey moments and help him maintain valuable friendships.

Next week, we’ll talk about Third Culture Kids: the ultimate zookeepers.

Food Culture: What HOW You Eat Can Tell You About Culture

Do you eat your dinner at the dining table, or do you eat sitting crosslegged on the floor?

Do you share a communal dish of food, or does everyone have an individual plate?

What utensils do you use – a fork, spoon, and knife; chopsticks; your hands?

With whom do you eat? Family, friends, with only your own gender?

The answers to these questions are part of your food culture – and to a larger extent, your culture as a whole. 

On the surface, you see only the limbs of the baobab – the cultural norms – but the details of your food culture can tell you something deeper about the roots (i.e. your cultural values).

The Presentation: Food Plating

Another aspect of food culture is the amount of care put into food presentation.

One study delved into the differences between American, Italian, and Japanese food plating preferences.

Titled, “Looks Good Enough to Eat: How Food Plating Preferences Differ Across Cultures and Continents,” the study found that Japanese participants prefer more formally arranged plates, while Italians and Americans prefer more casually presented food.

The researchers concluded that this springs from the respective cultures’ individualist versus collectivist natures.

The Japanese are a collectivist culture, so formality and identical presentation may have roots in the Eastern collectivist tradition.

Italians and Americans are individualist Western cultures. Self-autonomy and informality, even in how one’s own plate is presented, may be rooted in this mindset.

The study also noted the fullness/emptiness of the plated food.

The Japanese and Americans’ plates were relatively empty, while the Italians preferred very full plates.

The researchers concluded that the preference for empty plates might be related to the Japanese and American ideal of open space.

How, When, Why, With Whom?

Food norms can tell you a lot about a culture, so when you’re trying to understand/learn a culture, consider these norms to understand the culture’s deeper values

Practice this with your favorite culture – or even your own.

Ask:

  • How often do you eat? How long do you take to eat? 

Many Mediterranean countries, for instance, spend hours dining each day, as sharing food is considered an important social event.

  • When do you eat?

The Spanish, for instance, eat dinner between 9 PM and midnight, and it’s a much lighter meal than lunch. This is historically linked to their afternoon siesta and being geographically located in the wrong time zone.

  • Why do you eat?

Some cultures tend to eat only for sustenance while others take more pleasure in eating.

  • With whom do you eat?

While eating is a family affair for most countries, for others this is not the case.

Answering these questions about food culture will help you understand that culture or learn something new. It will help you connect the dots between a culture’s norms and its values.