Assertive vs. Avoidance Tactics: How Does Culture Determine Approach to Conflict Resolution?

How do you approach conflict resolution?

Are you tactically assertive or avoidant?

And is your approach determined by personality or culture?

Over the coming weeks, I’ll discuss scientific studies dealing with the six cultural constructs, the first of which is individualism versus collectivism.

This paper by cognitive and cross-cultural psychologist, C. Dominik Guess, takes a look at conflict resolution in individualist and collectivist cultures.

Japan Collectivism vs. US Individualism

One of the studies in Guess’ paper explores how cultural background shapes the way conflict is handled – specifically, American individualism versus Japanese collectivism.

A group of researchers, led by Ohbuchi, Fukushima, and Tedeschi, gathered American and Japanese students and unleashed the power of conflict recall. 

They asked participants to dig deep into their memories and recall a conflict they had experienced.

These participants were then asked to share their conflict experience – what they did, what they wanted to achieve, etc. 

Using rating scales, they were asked to measure various aspects of the conflict, like goals and tactics. 

In the battlefield of conflict, four major tactics emerged, each with its own arsenal of sub-tactics: conciliation, assertion, third-party intervention, and avoidance.

The Four Tactics

Let’s better understand the four tactics identified.

Conciliation this tactic involves finding common ground. It’s a way to indirectly communicate expectations and build bridges. 

Assertion this tactic is a bold and assertive move, where you fiercely demand what you want.

Third-party intervention this tactic involves calling in reinforcements in the form of seeking help or advice from an outsider. 

Avoidance this tactic is the ultimate passivity, dodging confrontation like a pro.

Considering these differing approaches to conflict resolution, you can imagine the cultural clash that may result.

The Results: Assertive vs. Avoidant

As you may have guessed, the American students, with their individualistic spirit, generally used assertive tactics in their conflicts. 

On the flip side, the Japanese students, being the collectivist champions they are, took a more subtle approach overall. 

They opted for avoidance tactics, sidestepping confrontation and prioritizing harmony in their relationships.

This may be because each group’s main goal in these conflicts also differed.

The Japanese participants prioritized their relationships, while the American participants’ goal was more often geared toward achieving a sense of justice.

While the results confirm what most would have hypothesized, considering what we already know about individualist and collectivist cultures, the research could be adapted so that the type of conflict being discussed is more uniform. 

An individual’s approach (the tactics and goals) may vary based on the conflict.

As the students were allowed to choose whichever conflict they wanted to assess, their responses may have differed based upon the type they chose.

Regardless, this study may tell us something key about how individualists and collectivists approach conflict: individualists with justice in mind, and collectivists with harmony.

6 Basic Emotions & How They Are Viewed by Different Cultures

Happiness. Sadness. Fear. Anger. Surprise. Disgust.

According to this study, titled “Two Sides of Emotion: Exploring Positivity and Negativity in Six Basic Emotions across Cultures,” universal emotions can be perceived positively or negatively by different cultures.

The study tested the affective and cognitive components of these emotions on Korean, Chinese, American, and Canadian students.

What the study found was that each of these emotions contain both positivity and negativity but were viewed differently among cultures.

Study’s Findings

Canadians and Americans (Westerners) and Chinese and Koreans (Easterners) have different thinking styles.

As the study notes

“Easterners tend to be dialectical when thinking about a situation in a manner that balances the positives and negatives. When things are going well, Easterners might expect a change for the worse, and when things are going badly, they might expect things to get better.”

On the other hand, Westerners’ thinking style can lead to imbalance.

“Westerners tend to focus more on one pattern—things will tend to stay as they are, good or bad. This thinking style may lead Westerners to think that things are rather consistent, leading them to concentrate on one side of an issue.”

Let’s see how this affects each group’s perspective on these six basic emotions.

Sadness

Stronger positivity of sadness was reported by Easterners, and stronger negativity was reported by Westerners.

This complies with past studies’ findings that negative emotions have motivational and cognitive utility

Other studies have found that Westerners tend to feel they shouldn’t have to face sadness, while Easterners embrace the experience of sadness.

Happiness

All four countries rated happiness as positive, though Easterners reported stronger negativity of happiness, while Westerners reported stronger positivity.

Past studies have found that happiness may be experienced differently and mean different things across cultures.

The study suggests that while happiness may be a bright sunny day in the West, it may be balanced with the negativity of a drizzle in the East.

Anger

Anger was viewed more positively by Easterners than by Westerners. 

A 2013 study found that anger was expressed more by those with lower social status in the U.S., while it was expressed by those with higher social status in Japan, probably to demonstrate authority. 

This may be one reason why Easterners view anger more positively than Westerners.

Fear

Americans were the only group to report stronger cognitive fear than affective fear.

Their thoughts and conceptualization of fear were more negative, as fear was anticipated more and felt less, or maybe suppressed, while the other three groups felt fear as more negative.

Koreans reported a stronger positivity of fear, which may be due to their history. 

As a threatened nation, they may view fear as a norm that they must simply live with.

Disgust

Similarly to fear, Americans were the only group to report stronger cognitive disgust than affective disgust.

This means that others felt disgust more negatively, while Americans thought and conceptualized it more negatively. 

Easterners reported a stronger positivity of disgust, which might suggest their duality of thinking/feeling that even “bad” things can be beneficial.

Surprise

Surprise was reported by Easterners to be more negative, while by Westerners it was reported to be more positive.

Unexpected events are viewed as more negative by Easterners, and although they expect change more than Westerners, it’s not as welcome.

The Meaning of Well-Being: A Qualitative Cross-Cultural Study

What does “well-being” mean to you?

Back in 1984, the World Health Organization defined health and well-being as follows:

“Health is a state of complete physical, mental, and social well-being.”

This universal definition of well-being differs from subjective well-being, which is how one evaluates one’s own quality of life, how one feels in it, and how one feels they function in it.

Research and literature surrounding subjective well-being focus on happiness, positive affect, and life satisfaction.

Social well-being is more in tune with social behaviors: how one interacts with social institutions and mores, how he/she interacts with others, and how others react to him/her.

Considering these differences, this study comparing well-being constructs between German and Chinese students looked at social support as an indicator of social well-being, and happiness and satisfaction with life as indicators of subjective well-being.

Well-Being Study

It can be assumed that the definitions of the above terms might differ between these two groups, based on their differing cultures, as might the objectives to accomplish each.

Via focus groups and questionnaires, the study assessed perceived social support through rated statements like:

  • “I experience a lot of understanding and security from others.”
  • “If necessary, I can easily borrow something I might need from neighbors or friends.”
  • “I have friends and family who will simply just hug me.”

Similarly, satisfaction was measured through statements like:

  • “The conditions of my life are excellent.”
  • “In most ways, my life is close to my ideal.” 
  • “I am satisfied with my life.”

And, lastly, happiness was measured via statements like:

  • “Some people are generally happy. They enjoy life regardless of what is going on, getting the most out of everything.”
  • “Some people are generally not very happy. Although they are not depressed, they never seem as happy as they might be.”

The Results

Happiness

Both groups defined happiness criteria as including social contacts, positive emotions, and quality of life. Where the two countries differed was in social contact.

Social contact was the most frequently mentioned aspect in China and the least in Germany.

Another interesting aspect of the way each group viewed happiness was in the angle they took. 

The Chinese groups saw happiness as pursuing a dream/goal and/or seeing it fulfilled, while the German groups saw two types of happiness: uncontrollable (which is designed by luck or fate, for instance) and controllable (as in achieving something). They also specified that happiness is subjective and brief.

Life Satisfaction

Both groups noted different kinds of satisfaction.

First, an individual realistic standard; second, an ideal standard that’s changeable. 

Lastly, they mentioned one’s perception of current satisfaction.

Quality of life was seen by both groups as a significant factor of life satisfaction, but the Chinese students focused on good living conditions (like high salary and economic conditions), while the German students focused on basic needs fulfillment (a home and food, etc.).

The researchers concluded that these differences may be based on the economic focuses of the two countries.

The Chinese groups saw contentment with one’s situation and a positive attitude about life as major contributing factors to life satisfaction, while the German students noted that satisfaction can come with comparing one’s current situation with the social norm or an individual standard.

Perceived Social Support

Chinese students focused on societal support, like charities, companies, and government policies, when discussing sources of perceived social support, while German students focused more on direct social networks.

German students mentioned financial and material support more frequently than their Chinese counterparts.

Both groups mentioned emotional support, while only the Chinese groups talked about “asking for help” indirectly, such as by posting on social media to gain empathy.

This study shows that though the themes of well-being may be universal, the contributing factors to well-being differ across cultures, often depending on cultural values, perspectives, and expectations.

Diary-Keeping & Language Learning: How Adults Learn Language

Did you know that analyzing your own language learning can significantly boost your results?

I’ve talked about how to learn a language with an old brain.

Recently, I’ve come across new research into tactics that can help adults learn language.

And it all has to do with how adults learn, which is explicitly, rather than implicitly.

Explain, Please…

Adults require a certain clarity when they’re learning, especially when it comes to the elements of a new language.

They tend to lean heavily on their native language to help them understand the mechanics of a foreign one.

Therefore, one useful technique to learning language is to keep a diary that enables the adult student to write down the connections they’ve made during their language lessons

Remembering and replaying these connections is what locks vocabulary, sentence structure, and one’s overall understanding of the language in the memory’s vault.

The Research

A study into this technique looked at a group of language students at a Scottish university studying Spanish as a foreign language.

Using their native language (English), they were asked to explain the new language they were learning, including its characteristics, their focus, and what links the language had to English.

Diaries were introduced to three classrooms of 38 students, and after each lesson, they were asked to write out what they’d learned in the lesson and what similarities and differences they’d noticed compared to English.

According to a focus group interview after a period of time, it was found that the analysis and reflection of each lesson’s substance boosted student performance and gave them confidence.

They were able to better recognize language errors, articulate how each language worked, and identify and understand the different grammatical rules and other distinctions between the languages.

Not only this, but the written accounts of each lesson helped students memorize what they’d learned.

Personalized Language Learning

Another interesting takeaway from the study was that the answer to the question, “What did you learn in today’s lesson?” differed widely amongst students.

Each lesson had specific learning objectives, so it was expected that there would be similar answers, but that wasn’t the case.

This goes to show that each student progresses at his or her own pace, and language learning is particularly personalized, with each student learning something different from any one lesson.

Cross-Cultural Research: How to Leverage the Benefits and Positive Dynamics of Cultural Differences

Are we Debbie Downers when analyzing cultural differences in cross-cultural management research?

That is, do we look at the negative side of these differences over the positive to our own detriment?

That’s what researchers for this paper determined.

Authoring, “The upside of cultural differences: Towards a more balanced treatment of culture in cross-cultural management research,” the team of researchers encouraged scholars to “explore how cultural diversity, distance, and foreignness create value for global organizations.”

And this is what they discovered.

The State of Cross-Cultural Management Literature Today

More often than not, CCM literature looks at the negative when discussing differences in culture and management.

The paper highlights regularly used terms in such research, like “foreignness,” “cultural distance,” and “cultural misfit,” saying they reflect this emphasis on the negative.

These terms suggest incompatibility, conflict, and friction.

To counter this, the authors suggest an emphasis on the upside of cultural differences, instead seeking the “positive role of distance and diversity across national, cultural, institutional, and organizational dimensions.”

Endeavoring to seek out the positive, they argue, will balance the treatment of culture in CCM research, the goal being to leverage the benefits and positive dynamics of cultural differences in various contexts.

So, how does one do this exactly?

International and global businesses reap the benefits of cross-cultural labor and management, so the authors suggest the focus in CCM research and literature can be placed on those benefits.

A Double-Edged Sword

One example outlined in the paper is the following research submission:

Pesch and Bouncken’s paper, “The double-edged sword of cultural distance in international alliances,” shows how examining positive outcomes of cross-border interactions can benefit international businesses. 

Their findings suggest that the positive effects of cultural differences involving knowledge combination and task discourse outweigh any issues with trust-building that can occur by perceived distance. 

Moreover, cross-border alliances lead to improved innovation and joint product development. 

The research submission clarifies that these positive effects occur mainly in non-equity alliances, whereas M&As or joint ventures might run into more cross-cultural conflict, due to communication issues and social categorization processes.

Still, the above benefits are often overlooked in CCM research.

The authors conclude:

“Explicitly considering positive phenomena can help better understand when and how cultural diversity, distance, and foreignness can enhance organizational effectiveness and performance at multiple levels.”

The paper also took a look at Hyun-Jung Lee’s interview with renowned cognitive social psychologist, Richard Nisbett, who authored The Geography of Thought.

We’ll dive into that next week.

Culture in Crisis, Part II: How Cultural Values Impact Communal Response to Trigger Events

We’ve discussed how cultural values can predict how a community will respond to crisis.

In a continuation of last week’s post, we’ll look at the conclusion of the 2007 study by Melinda Rene Miller, titled “The Human Element: A Study of the Effects of Culture on Crisis Reactions.”

Hurricane Katrina

With the crisis of Hurricane Katrina as the backdrop, the study looked at two communities within the disaster area and their responses to it.

The values of the New Orleans Ninth Ward and the Mississippi Gulf Coast communities differ, and the study sought to draw strong correlations between these preexisting cultural values and corresponding reactions to determine if community crisis reactions can be predicted based on culture.

The study examined each communities’ demographics, communication styles, association with authorities, relationship to the environment, group unity and community roles, amongst other aspects, to infer their values regarding each category.

Key Differences in Response

The study found key differences in response to Hurricane Katrina between Louisiana’s Ninth Ward and the Mississippi Gulf Coast.

Let’s look at Louisiana’s Ninth Ward:

  • Community Roles Analysis: A community roles analysis showed preexisting beliefs in the inefficiency of leaders, which led to internal disputes and an inability to make unified decisions. This resulted in mixed messages, distrust, confusion, and an inability to execute a crisis plan. Additionally, many police and emergency services officers reportedly abandoned their posts.
  • Demographic Analysis: Evacuation plans failed to include segments of the population, including the ill, those with pets, and those without vehicles or places to go. The demographic analysis showed 30 percent of the Ninth Ward was disabled and over 30 percent didn’t own a car. Many lived below the poverty line and so had no emergency savings to evacuate. Further, personal relationships (even with pets) and fear of change were ingrained in Ninth Ward culture. The paper deems that the culture in the community was “every man for himself”; the onus was on the government to fix things and building back the community together was not considered a personal responsibility.
  • Communication Style Analysis: Many in the ward ignored the evacuation order. The communication style analysis showed that though the community values orders to some degree, having been repeatedly given this evacuation order before unnecessarily, they did not believe authorities and thought the storm would blow over. They also feared looters more than the storm.

Those in the Mississippi Gulf Coast:

  • Community Roles Analysis: Although the government response to the Mississippi Gulf Coast community was equally slow, the people began cleanup on their own. Their values include a can-do attitude, resulting in community rebuilding that was 21 percent more expedited than in the Ninth Ward.  The police force and firefighters were on duty around-the-clock, as dictated by the local government.
  • Demographic Analysis: In the study, there is little mention of the impact of demographics on the response. It would be interesting to see these differences fleshed out, as the wealth and health of the community significantly impacts its ability to respond.
  • Communication Style Analysis: To prevent looting, the local government controlled supplies and resources, in order to distribute them equally to citizens. In rebuilding of the area, the government asked the community to be mindful of elevation maps and received support and excitement about the restructuring rather than the resistance experienced in the Ninth Ward.

The study explains why knowledge about cultural values is valuable in this context:

“Being able to make the claim that a community’s culture has a greater effect on the public’s reaction to a crisis trigger event than the event itself, will aid future research in focusing more on creating a list of cultural aspects that match with crisis response strategies.”

The Way Forward

The conclusion drawn from this study is that knowing a culture and its values provides a wealth of information that can be applied to a crisis response strategy customized to that culture’s values. 

Consider the most recent global pandemic.

Culture influenced the various outcomes of different countries and communities around the world during the COVID crisis.

The reactions to supply rationing, the degree of adherence to face mask rules and social distancing, the acceptance of or reluctance to vaccination – and the resulting outcomes of such actions/inactions – all of this has roots in each nation’s culture and its values.

Cross-cultural research into the varying cultural responses and their outcomes to the COVID crisis, and other similar large-scale crises, could greatly aid organizations and governments in creating more effective response strategies customized to different cultural pockets in a nation – and to the nation as a whole.

Scientifically-Proven Tips on Learning a Second Language

Learning a language can be difficult.

But it will rewire your brain.

Over the past several weeks, we’ve discussed how the brain grows when learning a second language.

We’ve talked about how the left and right hemispheres process language and how the best approach to learning a language with an old brain is by dropping perfectionism.

This week, we’ll go over some practical tips and tricks for learning a language and improving your memory.

Vamos!

Sleep On It

Language learned just before bedtime ensures better long-term retention, according to a 2016 study in Psychological Science.

The study took two groups, each studying a foreign language 12 hours apart.

One group learned foreign vocabulary – practiced to perfect performance – in the morning and again in the evening.

The other group learned the new vocabulary in the evening, slept on it, and relearned it in the morning.

The study found that not only did the second group demonstrate better retention, but the amount of practice required was reduced by half.

The study concluded:

“Sleeping after learning is definitely a good strategy, but sleeping between two learning sessions is a better strategy.”

Spaced Repetition 

Online language learning sites, like Duolingo and Memrise, are so successful due to their algorithms involving spaced repetition.

Spaced repetition is a memory-strengthening method by which words or phrases are learned at intervals ideally spaced for retention. 

The intervals are small to begin with, reviewing new words several times in a single practice session until they become familiar, and reviewing them again the following day, mixed in with newer words and phrases.

Then, a day, a few days, a week will go by, and you review the word or phrase again.

Soon, you won’t forget them.

Research has proven that spaced repetition can lead to “a nearly threefold improvement of vocabulary learning gains.”

Now, that’s worth repeating.

Test Comprehension Through Content

When you’re comfortable with your basic language skills, incorporating some content into your learning will boost your abilities.

This can be anything from watching a movie in the foreign language to listening to a podcast or reading a news article.

A 2008 study published by Cambridge University Press showed that learning content in a foreign language, as opposed to strictly learning the language itself, can significantly improve the speaking part of language learning.

The study followed two groups – the control group, which studied French via traditional methods, and the experimental group, which studied a civilization course in French – and looked at four aspects of language learning: speaking, listening, reading, and writing.

While the experimental group outperformed the control group in speaking, the control group outperformed the experimental group in writing.

So, if speaking is the area you want to target, mixing in some media in the foreign language you’re studying will enhance it.

Part II – Left Brain or Right Brain: Which Side Gets More Exercise in Language Learning?

Both sides of the brain contribute to language learning and expression.

Last week, we found that the left side helps produce speech.

So, what does the right side do?

Let’s take a look.

Right Brain Activated

The left side of the brain is considered the language processing hub.

But when someone suffers a stroke or another injury that impacts the language center in the left hemisphere of the brain, something amazing happens: the right hemisphere takes over.

This made scientists curious as to how much each side of the brain is actually responsible for language processing and production.

This is what they found.

Processing Sounds

Studies have shown that the right hemisphere is specifically triggered when differentiating between sounds.

A study by the University of Delaware taught Mandarin Chinese to 24 native English-speaking adults.

Looking at the students’ brain scans during language acquisition, the study found that the right hemisphere of the brain took center stage when focusing on acoustic details while learning Mandarin Chinese.

Being that the right hemisphere of the brain has been largely overlooked in past language research, University of Delaware cognitive neuroscientist Zhenghan Qi believes these findings can help us understand language learning.

While the right side’s role in language diminishes as the student progresses, in the beginning stages, the right is crucial to pronunciation.

Qi explained:

“It turns out that the right hemisphere is very important in processing foreign speech sounds at the beginning of learning…We found that the more active the right hemisphere is, the more sensitive the listener is to acoustic differences in sound. Everyone has different levels of activation, but even if you don’t have that sensitivity to begin with, you can still learn successfully if your brain is plastic enough.”

Qi explained that adults can train themselves to “become more sensitive to foreign speech sounds.”

Another aspect of right-brain involvement in language was uncovered in the study by cognitive neuroscientist Kshipra Gurunandan, analyzed in last week’s post. 

The study found that the right hemisphere was most active in reading foreign language, followed by listening.

Researchers there also found greater right hemisphere involvement in adults who’d learned more than one language in early childhood versus monolingual adults.

So, while right-brain learners might think they don’t stand a chance at learning a second language, due to the stronger left-brain involvement, these studies tell a different story. 

Left or Right Brain: Which Side Gets More Exercise in Language Learning?

Are you a right-brain thinker? Or a left-brain thinker?

In other words, are you a creative, innovative type (right-brain)? Or are you logical and analytical (left-brain)?

And which side is a stronger language learner?

Never fear: both sides of the brain assist language learning, according to research. 

But to different degrees and in different ways.

Let’s see how.

Left Side Activated

The left hemisphere of the brain stores some 90 percent of our native language.

This is why it’s long been thought that left-brain thinkers may have a better capacity to learn a second language.

The left frontal lobe – specifically Broca’s area – activates the production and articulation of speech.

The left temporal lobe – specifically the Wernicke’s area – influences language comprehension and development.

This does not mean language learning only involves the left side of the brain; both sides work together in the learning and production of language.

Various parts of the brain are activated to degrees, depending on what aspect of language one is learning, whether it’s the lexicon (words), the sounds (phonology), or the syntax (grammar).

Speech

Studies have found that speaking a foreign language largely activates the left side of the brain.

A study by cognitive neuroscientist Kshipra Gurunandan, of the Basque Center on Cognition, Brain, and Language, looked at brain scans from Spanish speakers who were learning English or Basque.

Each group performed language tasks, involving reading, speaking, and listening in their native and foreign languages.

No matter the language level of the speaker, the left hemisphere of the brain was primarily activated during speaking tasks, while reading and listening were variable. 

Gurunandan explained:

“In the earliest stages of language learning the native and new languages tended to activate the same hemisphere, while in the more advanced learners they activated different hemispheres. And the switch from the same to the opposite hemispheres was largest in reading, it was slightly smaller in listening and it was non-existent in speaking.”

The researchers believe this left-brain focus during speech specifically is due to the specialized circuits in this hemisphere which control speech production.

The conclusion we draw here is that left-brain learners will have a greater propensity for learning how to speak a second language.

Next week, we’ll discuss where right-brain learners may have an edge.