Values & Communication: How Cultural Perspective Colors Our Speech

You’re flying to London, and you’re sitting by someone from another culture on the plane.

You decide to try and strike up a conversation.

You start chitchatting, sharing about your visit to London, asking about their final destination, wondering what their plans are…but they seem reluctant to speak.

They avoid eye contact and offer only short answers. After a while, you catch a clue and give them the solace of silence.

You walk away from the attempt at small talk with the impression that they’re shy.

While you may be right that they’re more introverted, their communication style may also simply be part of their culture.

In this study in the International Education Journal, titled “Why do they not talk?”, unique habits of communication were found in individualist and collectivist cultures.

The study evaluated the communication tactics of Australian and Chinese students to discover the distinct cultural differences that set each apart.

The Australians

The Australian students demonstrated a more independent self, emphasizing individuality in their communication. 

They expressed themselves openly and asserted their unique inner qualities in interactions with friends, parents, and in class. 

Their behavior was guided by their individual personalities rather than predefined roles. 

They appeared nonchalant about others’ opinions, focusing on being their own person while still desiring their parents’ pride.

The Chinese

In contrast, the Chinese students displayed a high degree of self-monitoring. 

They exhibited an interdependent self, prioritizing group harmony and considering others’ perceptions.

They were sensitive to others’ feelings and often hesitated to voice their opinions, particularly in class or group settings, for fear of imposing on others. 

Some researchers suggested that their attentiveness to others’ expectations might compromise their verbal fluency and creative expression. 

Additionally, the Chinese students tended to downplay their abilities and engage in self-effacement, adhering to societal expectations and valuing humility.

The Chinese students also demonstrated a strong inclination toward affiliating with groups that shared their language and cultural background. 

This sense of security and belonging contributed to their intense focus on working collectively and cooperatively as a group. 

It’s important to note that interdependence does not negate individual judgment, opinions, or abilities.

Instead, it highlights the adaptive nature of Chinese students who navigate interpersonal situations by balancing their self-awareness and agency.

As one student put it,

“As long as I know I am good, enough already. We were not brought up to brag about ourselves.”

Individualism vs. Collectivism

To sum up, the Australian students emphasized their individuality and personal expression in communication, while the Chinese students prioritized group harmony and were attuned to others’ perceptions. 

This is common in individualist versus collectivist cultures.

These cultural differences shape communication styles and strategies, highlighting the diverse ways in which individuals navigate social interactions.