85% of executives state they do not think that they have an adequate number of cross culturally fluent leaders. 65% believe, that their existing leaders need additional skills and knowledge before they can meet or exceed the challenge of global leadership.

The business world is expanding internationally, making multicultural skills all the more essential to successful management. As a leader, you must deeply understand how culture influences daily life and business decisions, how it colors interpretations of the world, and how it can shape group and individual identity.

Dr. Jurg Wittwer is a Swiss based lecturer and author for cross cultural management, cross cultural sales, cross cultural negotiations and cross cultural trainings.

In his sessions executives will learn about behavioral differences across cultures and, more importantly, an applicable methodology to help understand and minimize cross-cultural issues encountered during assignments abroad.


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