Big Issues with Small Talk Across Cultures: Germany vs. Japan Watercooler Rules

Image credit: John Brooks

Sarah, a marketing executive from Berlin, is attending a business conference in Tokyo. 

As she enters the crowded conference hall, she spots Hiroshi, a senior executive from a leading Japanese corporation, standing alone by the refreshment table. 

Eager to make a good impression, Sarah approaches Hiroshi with a warm smile and a casual greeting.

“Guten Tag, Hiroshi! Wie geht es Ihnen?” Sarah asks (“Hello, Hiroshi! How are you doing?”), extending her hand for a shake.

Hiroshi, taken aback by Sarah’s directness and informal demeanor, hesitates before responding with a polite nod. 

“Es geht mir gut, danke,” he replies (“I’m fine, thanks”), his tone reserved and formal.

Sarah is completely bewildered by his demeanor. But unbeknownst to her, her attempt at small talk has inadvertently breached cultural norms

In Japanese business culture, casual inquiries about personal well-being are uncommon, especially when first meeting someone in a professional setting. 

Instead, initial interactions typically focus on exchanging business cards and discussing neutral topics related to the conference agenda.

As Sarah and Hiroshi navigate this cultural disconnect, they highlight the topic of a German study centered around chatbots. 

Chatbot Study

Researchers sought to explore how cultural differences influence small talk by using chatbots programmed to engage in culture-specific casual dialogue. 

They focused on comparing the small talk practices of Japanese and German participants, two cultures known for their distinct communication styles.

To conduct the study, researchers set up simulated conversations between pairs of German and Japanese individuals using these chatbots. 

They carefully observed and analyzed the interactions between the participants to identify cultural differences in small talk behavior

Based on their observations, they programmed the chatbots to reflect these cultural nuances in their dialogue.

After programming the virtual agents, the researchers asked German participants to observe pairs of German and Japanese virtual agents engaging in small talk and rate which conversations they found more appropriate or interesting. 

This allowed the researchers to gauge the participants’ perceptions of small talk behaviors across cultures.

The Results

The results of the study revealed several interesting findings. 

German observers tended to interpret the Japanese participants’ small talk style, which focused on commenting on the immediate environment and avoiding personal discussions, as “distant” and “superficial.” 

In contrast, they perceived the more familiar German tendency to discuss personal topics as indicative of greater interest in their conversation partner.

Additionally, the study highlighted cultural variations in the perceived value of small talk. 

While some cultures, like the Germans, may place importance on engaging in personal discussions as a way to express interest and build rapport, others, such as the Japanese, may prioritize maintaining a polite and respectful distance, particularly in initial interactions.

Overall, the study demonstrated how cultural misunderstandings and assumptions can arise in seemingly innocuous social situations like small talk. 

By using chatbots to simulate cross-cultural interactions, the researchers were able to shed light on the stark differences in communication styles and the importance of cultural sensitivity in social interactions.

Building Bonds Across Borders: The Crucial Role of Trust in Cross-Cultural Negotiations

Who do you trust? And why?

The answer may be partially rooted in your culture.

Through two eye-opening experiments in a study on cross-cultural differences in trust, researchers examined how people from different cultures build trust with strangers

They focused on Americans and Japanese, expecting their trust-building methods to differ. 

And they were right.

American vs. Japanese Trust

For Americans, trust was thought to come from shared group memberships, while for Japanese, it was about having direct or indirect connections with others.

The results confirmed these ideas. 

In both experiments – one involving questions and the other a money-sharing game – Americans trusted people from their in-group more. 

But for the Japanese, something interesting happened: when there was a chance of having an indirect connection with someone outside their group, their trust increased even more than for Americans.

These findings show how cultural backgrounds shape the way we trust others. 

For Americans, it’s about being part of the same group, while for Japanese, it’s more about having connections, even if they’re not direct. 

Understanding these differences is crucial for better communication and relationships across cultures.

And for negotiations.

Understanding the Significance of Trust

In cross-cultural negotiations, trust goes beyond mere reliance on promises or assurances; it reflects a deep-seated belief in the integrity, credibility, and goodwill of one’s counterparts. 

Trust fosters open communication, facilitates collaboration, and enhances the likelihood of reaching mutually satisfactory outcomes. 

Without trust, negotiations may stall, misunderstandings may arise, and relationships may falter.

Strategies for Building Trust Across Cultural Divides

Think about what you learned in the earlier study.

Before negotiations commence, you might consider researching how the culture views trust and attempting to adapt to that view

For instance, let’s say you’re a businessperson from the United States negotiating a deal with a company based in Japan. 

In American culture, trust might be primarily based on shared goals or business interests. 

However, in Japanese culture, trust is often built through personal connections and relationships.

To adapt to the Japanese cultural sense of trust, you might prioritize building rapport and establishing personal connections before diving into business discussions. 

This could involve taking the time to engage in small talk, showing genuine interest in your Japanese counterparts’ backgrounds and interests, and demonstrating respect for their cultural norms and customs.

By understanding and adapting to the Japanese view of trust, you can lay the foundation for a more productive and harmonious negotiation process, ultimately increasing the likelihood of reaching a mutually beneficial agreement.

We’ll discuss more strategies for building trust next week.

Cultural Mirrors: Behaviors and Self-Views Across Borders

What shapes us?

Self-construal theory (Markus and Kitayama, 1991) poses that our feelings, thoughts, and behaviors are shaped by the tapestry of cultural self-views. 

Two dimensions emerge: the independent and interdependent self-construals.

These construals are the basis for this cross-cultural comparison of behaviors of Japanese, Australian, and Canadian university students.

These three groups were asked to complete an independent and interdependent cultural self construal scale.

After a week, they rated their past behavior.

The findings reveal a compelling pattern.

Cultural Heritage

The interdependent behavior score exhibits a positive correlation with interdependent self-construal scores, while displaying a negative correlation with independent self-construal scores.

Japanese participants, true to their cultural heritage, report a greater inclination toward interdependent behaviors than their Canadian and European Australian counterparts. 

Yet, within the Canadian context, the plot thickens. 

Asian Canadians, with their unique fusion of cultural influences, exhibit a stronger tendency toward interdependence than their European Canadian peers. 

These revelations support Markus and Kitayama’s cultural self-construal hypothesis.

However, there’s a twist. 

The self-view measures, while expected to follow suit, defied the study’s hypothesis. 

European Canadians and European Australians, as anticipated, perceive themselves as more independent than their Japanese counterparts. 

Yet, surprisingly, Canadians lean toward interdependence more than their Japanese counterparts.

However, the study’s authors believe the divergence lies within the very structure of their questionnaires. 

Potential Flaw in the Study

The behavioral measure, rooted in tangible actions and future probabilities, stands as a reflection of actual performance. 

It requires no comparison against others, delivering a raw and authentic portrayal. 

Conversely, the self-construal measures ask participants to assess the extent to which they embody certain tendencies, lacking an objective reference point. 

To top it off, social comparison creeps in, complicating matters.

For instance, in a situation of conflict-avoidance: How can one respond without drawing upon the comparisons embedded within their own social fabric? 

A statement such as “I avoid having conflicts with members of my group” demands a comparison of one’s conflict-avoidance against others’. 

When the behaviors of others differ across cultures, biases infiltrate our cross-cultural means of self-rating scales. 

Such is the nature of the “reference group effect.”.

The Self

Still, the results pertaining to the self-construal scales may indeed reflect genuine perceptions of how the self is viewed in different cultures. 

Levine and colleagues discovered that Westerners showcased greater independence than their East Asian counterparts, though the level of interdependence did not follow the anticipated trajectory.

Japan in a national-level transition is a collision of individualism and collectivism, tradition and modernity. 

While the Japanese continue to behave in interdependent ways, their self-view rebels against the interdependence they embody. 

Does Emotional Support Positively Benefit Well-Being? That May Depend on Culture

When you hear “emotional support,” you might think of positive actions like understanding, encouragement, compassion, and comfort.

Emotional support is commonly seen as essential for forming and maintaining friendships, providing a sense of help, tangible support, and self-worth. 

Existing studies have highlighted the positive impact of emotional support on health and well-being, emphasizing its role in combating loneliness and improving overall health outcomes.

Interestingly, some researchers have found that the perception of emotional support does not always lead to positive effects on subjective well-being and can even have adverse effects. 

According to Fisher et al. (1982)

“Recipients of support often ‘experience negative consequences including feelings of failure, inferiority, and dependency’ and thus ‘in many instances “[they] bite the hands that feed them”’ (p. 27).”

This apparent contradiction prompted this study published by sage, exploring the cultural underpinnings of the benefits or absence of benefits associated with perceived emotional support.

Independence-Interdependence Theory

Drawing on the independence-interdependence theory of cultural self, the researchers argue that in cultures that value independence, the direct link between perceived emotional support and well-being may be compromised. 

This is because perceiving oneself as dependent on support can conflict with the importance placed on independence. 

On the other hand, in cultures that prioritize interdependence, perceived emotional support is expected to have clear and positive effects on well-being.

To test this hypothesis, the study examines subjective well-being and reported physical health among college students (Study 1) and nonstudent adults (Study 2). 

By considering different cultural contexts, the research aims to shed light on the role of culture in shaping the effectiveness of perceived emotional support in promoting well-being.

The Study

Study 1 found that among Euro-American college students, the positive effect of perceived emotional support on subjective well-being was weak and virtually nonexistent once self-esteem was taken into account. 

On the other hand, in testing Japanese and Filipinos in Asia, even after controlling for self-esteem, perceived emotional support positively predicted subjective well-being

Study 2 extended the research by examining Japanese and American adults in midlife. 

The results supported Study 1.

The evidence suggests that cultural orientations towards independence or interdependence influence the way individuals perceive and benefit from emotional support. 

Those cultures that are more interdependent are more likely to benefit from perceived emotional support in terms of well-being and physical health.

These findings have implications for understanding the role of cultural context in shaping social support processes and interventions to promote well-being.

Assertive vs. Avoidance Tactics: How Does Culture Determine Approach to Conflict Resolution?

How do you approach conflict resolution?

Are you tactically assertive or avoidant?

And is your approach determined by personality or culture?

Over the coming weeks, I’ll discuss scientific studies dealing with the six cultural constructs, the first of which is individualism versus collectivism.

This paper by cognitive and cross-cultural psychologist, C. Dominik Guess, takes a look at conflict resolution in individualist and collectivist cultures.

Japan Collectivism vs. US Individualism

One of the studies in Guess’ paper explores how cultural background shapes the way conflict is handled – specifically, American individualism versus Japanese collectivism.

A group of researchers, led by Ohbuchi, Fukushima, and Tedeschi, gathered American and Japanese students and unleashed the power of conflict recall. 

They asked participants to dig deep into their memories and recall a conflict they had experienced.

These participants were then asked to share their conflict experience – what they did, what they wanted to achieve, etc. 

Using rating scales, they were asked to measure various aspects of the conflict, like goals and tactics. 

In the battlefield of conflict, four major tactics emerged, each with its own arsenal of sub-tactics: conciliation, assertion, third-party intervention, and avoidance.

The Four Tactics

Let’s better understand the four tactics identified.

Conciliation this tactic involves finding common ground. It’s a way to indirectly communicate expectations and build bridges. 

Assertion this tactic is a bold and assertive move, where you fiercely demand what you want.

Third-party intervention this tactic involves calling in reinforcements in the form of seeking help or advice from an outsider. 

Avoidance this tactic is the ultimate passivity, dodging confrontation like a pro.

Considering these differing approaches to conflict resolution, you can imagine the cultural clash that may result.

The Results: Assertive vs. Avoidant

As you may have guessed, the American students, with their individualistic spirit, generally used assertive tactics in their conflicts. 

On the flip side, the Japanese students, being the collectivist champions they are, took a more subtle approach overall. 

They opted for avoidance tactics, sidestepping confrontation and prioritizing harmony in their relationships.

This may be because each group’s main goal in these conflicts also differed.

The Japanese participants prioritized their relationships, while the American participants’ goal was more often geared toward achieving a sense of justice.

While the results confirm what most would have hypothesized, considering what we already know about individualist and collectivist cultures, the research could be adapted so that the type of conflict being discussed is more uniform. 

An individual’s approach (the tactics and goals) may vary based on the conflict.

As the students were allowed to choose whichever conflict they wanted to assess, their responses may have differed based upon the type they chose.

Regardless, this study may tell us something key about how individualists and collectivists approach conflict: individualists with justice in mind, and collectivists with harmony.

Early Language Mapping: How Infants Learn Pronunciation

Why do Americans struggle with differentiating between the “shee” (“west”) and “chee” (“wife”) sounds in Mandarin?

Why do the Japanese struggle with the “l” and “r” sounds in “lake” and “rake”?

University of Washington speech professor Patricia Kuhl has the answer.

Map-Building

Having studied early language development for nearly three decades, Kuhl has a better understanding than most of how and when pronunciation and accents develop.

Before a baby even speaks her first word, a pattern of speaking has formed in the brain, based on her primary caregiver’s speech.

With American, Japanese, Swedish, and Russian infant participants, Kuhl found that vowel and consonant sounds of both native and foreign languages are clearly recognized by children between 6 to 8 months. 

That means an American infant can recognize and respond to the differences in “shee” and “chee,” while the Japanese infant will differentiate between “l” and “r” just as easily as an American.

Head-Turn Study

Kuhl used a “head-turn” study to identify whether infants could recognize these sounds.

While distracting an infant with a toy, the speaker would repeat a sound over and over – “la, la, la,” for instance.

The infant would continue watching the toy until she would hear a different sound mixed in – “la, la, ra”  – which would then light up the toy.

In anticipation of the reward, two-thirds of both Japanese and American 6- to 8-month-old infants would turn to look at the toy when the sound changed.

That ability was lost by the time the child reached one year.

Using the same sounds, a little over half of Japanese infants and nearly four-fifths of Americans would turn to look at the toy by the time the infants had reached a year.

The study concluded that this is when native sounds become the baby’s norm.

Magnet Effect

A Smithsonian article by Edwin Kiester, Jr., throws this map-building into further relief, with Kuhl describing the mapping of the baby’s language brain:

“The baby early begins to draw a kind of map of the sounds he hears. That map continues to develop and strengthen as the sounds are repeated. The sounds not heard, the synapses not used, are bypassed and pruned from the brain’s network. Eventually the sounds and accent of the language become automatic.”

A “magnet effect” further maps the native language, as prototypical sounds are absorbed and interpreted as native, while foreign sounds are discarded as “interference.” 

And what of infants born in bilingual households?

Those infant brains simply draw multiple maps, which is made easier if a specific language is spoken in the pitch, tone, and pronunciation of either caregiver.

This is why foreign languages are difficult to learn into adulthood: your language brain has long been mapped, and it’s a struggle to tune into sounds your brain wiring perceives as “interference.”

But this does not mean it’s impossible.

We’ll talk about the possibility next week.

Food Culture: What HOW You Eat Can Tell You About Culture

Do you eat your dinner at the dining table, or do you eat sitting crosslegged on the floor?

Do you share a communal dish of food, or does everyone have an individual plate?

What utensils do you use – a fork, spoon, and knife; chopsticks; your hands?

With whom do you eat? Family, friends, with only your own gender?

The answers to these questions are part of your food culture – and to a larger extent, your culture as a whole. 

On the surface, you see only the limbs of the baobab – the cultural norms – but the details of your food culture can tell you something deeper about the roots (i.e. your cultural values).

The Presentation: Food Plating

Another aspect of food culture is the amount of care put into food presentation.

One study delved into the differences between American, Italian, and Japanese food plating preferences.

Titled, “Looks Good Enough to Eat: How Food Plating Preferences Differ Across Cultures and Continents,” the study found that Japanese participants prefer more formally arranged plates, while Italians and Americans prefer more casually presented food.

The researchers concluded that this springs from the respective cultures’ individualist versus collectivist natures.

The Japanese are a collectivist culture, so formality and identical presentation may have roots in the Eastern collectivist tradition.

Italians and Americans are individualist Western cultures. Self-autonomy and informality, even in how one’s own plate is presented, may be rooted in this mindset.

The study also noted the fullness/emptiness of the plated food.

The Japanese and Americans’ plates were relatively empty, while the Italians preferred very full plates.

The researchers concluded that the preference for empty plates might be related to the Japanese and American ideal of open space.

How, When, Why, With Whom?

Food norms can tell you a lot about a culture, so when you’re trying to understand/learn a culture, consider these norms to understand the culture’s deeper values

Practice this with your favorite culture – or even your own.

Ask:

  • How often do you eat? How long do you take to eat? 

Many Mediterranean countries, for instance, spend hours dining each day, as sharing food is considered an important social event.

  • When do you eat?

The Spanish, for instance, eat dinner between 9 PM and midnight, and it’s a much lighter meal than lunch. This is historically linked to their afternoon siesta and being geographically located in the wrong time zone.

  • Why do you eat?

Some cultures tend to eat only for sustenance while others take more pleasure in eating.

  • With whom do you eat?

While eating is a family affair for most countries, for others this is not the case.

Answering these questions about food culture will help you understand that culture or learn something new. It will help you connect the dots between a culture’s norms and its values.

German vs. Japanese Nose: Scent Preferences = Food Preferences

Whether you like the smell of wintergreen or marzipan, cheese or fresh cut grass, lemon or borscht, your scent preferences are likely impacted by your culture.

Last week, we talked about how that which surrounds us often influences our favored scents.

It may be onions prompting attraction, cow manure implying success, or body odor indicating the spirit.

Whatever the case, our noses seem to know our culture.

First-World Cultures

Many of the scent preferences and concepts we discussed last week surrounded second- or third-world cultures, so we might expect the norms and preferences to differ more from those of first-world cultures than two first-world cultures would from each other.

But what happens when we compare the scent preferences of the first-world? Are they similar? Do first-world cultures like the same scents?

The short answer is no.

Of course, these are general claims; scent preferences differ depending on personal tastes.

But, generally…

Americans like the smell of wintergreen; the British don’t.

Germans like the smell of marzipan; the Japanese don’t.

The intrigue regarding these cultural differences in scent preferences led to a study that dove right into these comparisons. This is what it found.

Japan vs. Germany

Japanese researcher, Saho Ayabe-Kanamura, explored Japan and Germany’s differences in scent preferences and perception of everyday odors.

germanjapanesechart.jpg

As you can see in the chart, the study found that participants preferred fragrances of food odors that they thought most edible. They tended to rate these edible odors higher.

This is not unusual. We are what we eat. And the food we consume is often a deeply acquired part of primary socialization.

Slimy Snails

One example of this: I had dinner with an American senior manager at a French restaurant.

We decided to dive into French dining culture headfirst, and we ordered escargot as an appetizer.

I asked my American colleague: “So how does it taste?”

He answered: “For you, these are escargot. For me, they will stay what they have always been: slimy snails.”

Americans will probably always taste slimy snails when chewing on escargot, and this is due to their primary socialization.

The same goes with scent. Once a preference is set, it’s not very adaptable.

Respect Culture: How to Respond to Norms that Make You Uncomfortable

What does respect mean to you?

In the face of disagreement, in the face of, perhaps, discomfort or even anger, what does it mean to respect someone with whom you do not share values or norms?

An example:

You’re Japanese, and you’ve moved to Spain. The Spanish are a warm, open and friendly culture. A kiss on both cheeks is a common greeting, whether you’re a friend or a stranger being met for the first time.

This social norm is not only one you’re not used to; it’s one that makes you incredibly uncomfortable.

What do you do?

Discomfort

I actually know a Japanese woman who struggled with this exact scenario.

She was the wife of a diplomat who had recently transferred to Spain. I met her at a language school.

Not only did she grow up in a culture that is as far removed from Spain as it possibly can be, she was also born to an aristocratic family, so her upbringing was even more disciplined than most. From childhood, she had been taught that public spaces and situations were not the place for physical human contact.

Remember: the Japanese greeting is a bow. A handshake is even too intimate. So, imagine then transitioning into a country in which men and women engage in this public display of affectionate greeting.

A kiss on both cheeks seemed too much for her to bear.

Tolerate, Comply and/or Explain

According to LQ Williams of Owlcation:

“Tolerance is the recognition of the universal human rights and freedoms of others… and the recognition of the value of differences without judgement.”

Tolerance, in essence, is respecting diversity, the world over. Despite feeling uncomfortable with certain cultural norms, you can still demonstrate your tolerance and respect for the culture by complying with other cultural behaviors.

In my Japanese friend’s case, she was taking this step: she was actively trying to learn the language.

Lastly, if you find yourself between a rock and a hard place – that is, between an attempt to integrate into the culture and your discomfort with some of this culture’s social norms and values – then explaining yourself goes a long way.

As Core Languages notes: “Often, just trying to be culturally sensitive is appreciated. Even if you don’t execute well, you’ve taken the time to learn about another and invested in a relationship.”

Who knows – maybe somewhere down the road, you’ll become comfortable with those norms that were initially a roadblock for you, just like my Japanese friend did.

Instead of only accepting the norm, she chose to overcome her deep level of physical discomfort and adapt.

These are some of the battles you may face when living and working in a foreign country. It’s up to you where you draw the line.

But know that in some cases, if you draw the line too close to your own cultural comfort, you may be impeding yourself from successful cross cultural integration.