Cultural Time Orientation: How Past-Oriented Cultures View Time

How do you make life decisions?

Do you anchor your reasoning in the past, basing logic on tradition and precedence?

Or do you look toward the future, anchoring decisions on what could be?

In the same vein, think about your culture.

Does your culture go back millennia or a mere few centuries?

Or maybe it was born yesterday?

The answers to these questions can tell us about our culture’s concept of time orientation.

We’ve talked a bit about time orientation and perception in a past blog.

But let’s dig a little deeper into each of the 4 Types of Cultural Time Orientation and Time Perception.

Past-Oriented Values

“The past is the beginning of the beginning and all that is and has been is but the twilight of the dawn.” – H.G. Wells

In past-oriented cultures, the past is honored and revered and heavily nostalgic, and it plays a large part in how present society is run and how decisions are made.

Past-oriented societies include China, Japan, Britain, and many Spanish-speaking Latin American countries.

They often follow formalities when it comes to working relationships and tend toward conservatism, meaning they are not often progressive in business matters.

Work culture is thoroughly grounded in ways of management that are tied to the past.

They also hold traditional values because feeding a collective memory is key to their cultural identity.

Due to the importance of tradition in these countries, their societies are slow to change. 

If you try to intervene in tradition, you are not to be trusted.

As individuals, too, ancestral worship and family traditions are highly valued.

The Past Guides Us

Past-oriented societies don’t just make decisions based on past experience; they see their hope and inspiration in what has already been.

History, tradition, and precedence inspire them and direct their future.

They invest in businesses and other organizations that already exist.

All resources and efforts are put toward what has been established, and the past is used to evaluate the present.

Past-oriented cultures also tend to be risk-averse, and hiring is done with loyalty of company in mind.

Staff is expected to adhere to policies and procedures, as well as established norms.

Moreover, when planning for important changes that might also require a change in mentality, long time frames accommodate for resistance to said changes.

Change for change’s sake is not appreciated, and the past is led into the future, remaining very much alive in the present.

Visionary leaders of such cultures are able to balance their concept of time enough to ensure change is not too jarring and that the past is not left behind. 

A Zookeeper in Action: When Locals Help Explain Foreign Behavior

As a Third Culture Kid living in Africa, I would sit in the shade with my father when visitors came.

One day, a trusted employee named André stopped by.

As was normal in the Mossi culture, discussion unfolded at length in a friendly manner, while we drank cup after cup of water.

When the conversation wound down, André at last stood to leave.

It was only then that the aim of his visit became known.

The Favor

A wedding was approaching, and André wanted to ask my dad for help in transporting bags of sorghum (a type of grain). 

The pair sat down again to discuss.

My father told André that while he would like to help, he was unfortunately very busy and couldn’t take the day off that the bad roads would require to transport the grain.

André left and, from that day onward, their relationship was broken.

My father’s trusted employee and cohort now avoided him like the plague.

My father wondered what he’d done wrong. He felt helpless and couldn’t change what happened.

He also couldn’t find fault in what he had said or done. 

He understood he’d had a monkey moment but wasn’t sure what his blunder was.

He really was busy and, on such short notice, couldn’t accommodate André’s request. He had explained and apologized for this.

No matter how hard he tried, his relationship with André didn’t improve.

At a loss, my father sought out his zookeeper for assistance.

The Zookeeper Explains

Freeman Kabore was born of noble blood from Ouagadougou.

He spent time studying in Europe and so had familiarity with both cultures; the perfect quality in a zookeeper.

When my father told Zookeeper Freeman about what had unfolded between him and André, Freeman taught him something about Mossi culture.

An important request like this one should not be refused upon sight.

Instead, one should take the time to consider the request – or at least have the courtesy to appear to take the time to consider it.

If my father had told André, “I will think about it. Please come back tomorrow, and I will let you know,” and then, the following day, kindly declined, this would have been acceptable in Mossi culture.

To the Mossi, this face-saving formality shows your friend the respect he deserves.

Being delivered a direct “no” is considered rude and inconsiderate.

With help from Zookeeper Freeman, my father learned an important norm of the Mossi culture, one that would save him from further monkey moments and help him maintain valuable friendships.

Next week, we’ll talk about Third Culture Kids: the ultimate zookeepers.

Food Culture: What HOW You Eat Can Tell You About Culture

Do you eat your dinner at the dining table, or do you eat sitting crosslegged on the floor?

Do you share a communal dish of food, or does everyone have an individual plate?

What utensils do you use – a fork, spoon, and knife; chopsticks; your hands?

With whom do you eat? Family, friends, with only your own gender?

The answers to these questions are part of your food culture – and to a larger extent, your culture as a whole. 

On the surface, you see only the limbs of the baobab – the cultural norms – but the details of your food culture can tell you something deeper about the roots (i.e. your cultural values).

The Presentation: Food Plating

Another aspect of food culture is the amount of care put into food presentation.

One study delved into the differences between American, Italian, and Japanese food plating preferences.

Titled, “Looks Good Enough to Eat: How Food Plating Preferences Differ Across Cultures and Continents,” the study found that Japanese participants prefer more formally arranged plates, while Italians and Americans prefer more casually presented food.

The researchers concluded that this springs from the respective cultures’ individualist versus collectivist natures.

The Japanese are a collectivist culture, so formality and identical presentation may have roots in the Eastern collectivist tradition.

Italians and Americans are individualist Western cultures. Self-autonomy and informality, even in how one’s own plate is presented, may be rooted in this mindset.

The study also noted the fullness/emptiness of the plated food.

The Japanese and Americans’ plates were relatively empty, while the Italians preferred very full plates.

The researchers concluded that the preference for empty plates might be related to the Japanese and American ideal of open space.

How, When, Why, With Whom?

Food norms can tell you a lot about a culture, so when you’re trying to understand/learn a culture, consider these norms to understand the culture’s deeper values

Practice this with your favorite culture – or even your own.

Ask:

  • How often do you eat? How long do you take to eat? 

Many Mediterranean countries, for instance, spend hours dining each day, as sharing food is considered an important social event.

  • When do you eat?

The Spanish, for instance, eat dinner between 9 PM and midnight, and it’s a much lighter meal than lunch. This is historically linked to their afternoon siesta and being geographically located in the wrong time zone.

  • Why do you eat?

Some cultures tend to eat only for sustenance while others take more pleasure in eating.

  • With whom do you eat?

While eating is a family affair for most countries, for others this is not the case.

Answering these questions about food culture will help you understand that culture or learn something new. It will help you connect the dots between a culture’s norms and its values.

Acceptance & Explaining Your Cultural Behavior & Beliefs

While adapting or adopting another culture’s behaviors or beliefs will help you integrate, you may instead choose to stop at acceptance through active tolerance.

When actively tolerating a foreign culture’s values or norms, you don’t necessarily have to take the next step.

However, remaining in acceptance means remaining a monkey in the foreign culture.

Although you don’t condemn their beliefs, you retain yours, which means you are different. And your odd behavior will be noted by locals.

Some might even view your conflicting behavior and values as offensive. Then again, you are entering their culture, so you cannot expect them to adapt to you.

But choosing not to adapt comes with a caveat: you must explain yourself.

Otherwise, a monkey moment might derail your success across cultures.

Monkey Moments in Language

A “monkey moment” is an encounter of cross-cultural misunderstanding.

When you choose to continue in your own cultural behavior while practicing active tolerance, explaining yourself to your cross-cultural counterparts is key to diplomacy and respect.

Don’t ignore the disconnect; explain why your behaviors or perspective differs from theirs. Building bridges of cross-cultural understanding allows you to be a monkey without all the negative connotations that come with it.

One specific example involves language: the formality of “you” in some cultural environments.

Consider the Swiss and the German, for example.

Germans are more formal than their Swiss neighbors, which means they use the formal, “sie,” for a longer period of time in workplace settings than the Swiss. Swiss move on to the informal, “du,” much sooner, even with their higher-ups.

For those who come from cultures without this distinction, using “sie” is like using someone’s last name, while using “du” is like being on a first-name basis.

When a German financial manager moved to Switzerland, he insisted on using the formal, “sie.” In doing so, he formed a cultural barrier between him and his team.

The more formal language made him appear less approachable and even arrogant.

Cut to a couple years later: the German manager wanted to enroll his executive team in a Swiss bike race as a team-building exercise.

Though the team excelled in the race, they weren’t remembered for their success: they were remembered for their use of the formal, “sie,” amongst themselves. Some viewed the strange usage as similar to a team captain insisting on being called “Mr. Johnston” by his teammates.

Not only did this tarnish the CEO’s rep; it tarnished the company’s image.

The Explanation

When the CEO finally understood his monkey moment after four years of working with his senior executive team, instead of simply switching to “du” unexpectedly, he explained his behavior to them and his rationale.

Describing how he’d grown up in a traditional German family, he explained that informal language always sounded inappropriate to him in a professional setting. He also expressed that it wasn’t that he wanted to be formal; rather, he wanted to communicate respect to his colleagues. However, being that Swiss culture didn’t view the informal “you” as disrespectful or inappropriate in a work environment, he proposed that from that point on, they would switch over.

Although in this situation, he chose to adapt to the culture’s approach to language, he would have avoided misunderstanding straight off had he explained himself from the beginning.

Still, in the end, his explanation made him a stronger leader and managed to bring his team together.