How Much Does Culture Influence Gender Stereotypes

Does culture influence the way that we perceive gender?

Or are masculine and feminine gender roles and stereotypes universal?

Three compelling studies unveil the influence of cultural values on the contents of these stereotypes, shedding light on the dynamic interplay between society and our perceptions of gender.

Study 1: Women as Interdependent, Men as Independent

At first glance, the authors of Study 1 expected two straightforward main effects. 

  • 1) East Asians would be perceived as more interdependent compared to their Western counterparts
  • 2) Within each culture, men would be seen as more independent than women—a pattern deeply entrenched in our societal fabric. 

Study 1 begins with Americans, who perceive men as less interdependent than women. 

But in Korea, the script actually flips, defying the “universal” gender stereotype of male independence. 

Koreans, in their unique cultural lens, perceive men as more interdependent than women, revealing the nuance between cultural values and gender perceptions.

As it turns out, men embody the traits that hold sway in their respective societies.

Study 2: Bicultural Norms Align According to Language

Study 2 introduces us to the world of bicultural Korean Americans, navigating the transition between languages and cultural frames. 

As they complete surveys, the language they use becomes a catalyst for transformation. 

In English, men are perceived as less interdependent, aligning with American cultural norms

However, in Korean, men are seen as more interdependent, mirroring the values of their Korean heritage.

Study 3: Gender Stereotypes Morph According to Dominant Cultural Preferences

Study 3 sees American college students take center stage. 

Ambitiousness and sociability emerge as focal points, representing the cultural values cherished at their respective universities. 

These values shape perceptions of a male student. 

Whatever trait is hailed as the pinnacle of cultural importance becomes the beacon through which his character is judged. 

Culture, like a master sculptor, molds the contents of gender stereotypes with a deft hand.

Conclusion

These studies ignite a flame of understanding, illuminating the dialogue between culture and gender perceptions. 

They reveal the malleability of stereotypes, challenged by the diverse tapestry of human experiences shaped by culture. 

As we continue to place gender and culture, we delve deeper into the realm of societal influence, recognizing the power cultural values hold in shaping our perceptions of masculinity and femininity.

Cultural Mirrors: Behaviors and Self-Views Across Borders

What shapes us?

Self-construal theory (Markus and Kitayama, 1991) poses that our feelings, thoughts, and behaviors are shaped by the tapestry of cultural self-views. 

Two dimensions emerge: the independent and interdependent self-construals.

These construals are the basis for this cross-cultural comparison of behaviors of Japanese, Australian, and Canadian university students.

These three groups were asked to complete an independent and interdependent cultural self construal scale.

After a week, they rated their past behavior.

The findings reveal a compelling pattern.

Cultural Heritage

The interdependent behavior score exhibits a positive correlation with interdependent self-construal scores, while displaying a negative correlation with independent self-construal scores.

Japanese participants, true to their cultural heritage, report a greater inclination toward interdependent behaviors than their Canadian and European Australian counterparts. 

Yet, within the Canadian context, the plot thickens. 

Asian Canadians, with their unique fusion of cultural influences, exhibit a stronger tendency toward interdependence than their European Canadian peers. 

These revelations support Markus and Kitayama’s cultural self-construal hypothesis.

However, there’s a twist. 

The self-view measures, while expected to follow suit, defied the study’s hypothesis. 

European Canadians and European Australians, as anticipated, perceive themselves as more independent than their Japanese counterparts. 

Yet, surprisingly, Canadians lean toward interdependence more than their Japanese counterparts.

However, the study’s authors believe the divergence lies within the very structure of their questionnaires. 

Potential Flaw in the Study

The behavioral measure, rooted in tangible actions and future probabilities, stands as a reflection of actual performance. 

It requires no comparison against others, delivering a raw and authentic portrayal. 

Conversely, the self-construal measures ask participants to assess the extent to which they embody certain tendencies, lacking an objective reference point. 

To top it off, social comparison creeps in, complicating matters.

For instance, in a situation of conflict-avoidance: How can one respond without drawing upon the comparisons embedded within their own social fabric? 

A statement such as “I avoid having conflicts with members of my group” demands a comparison of one’s conflict-avoidance against others’. 

When the behaviors of others differ across cultures, biases infiltrate our cross-cultural means of self-rating scales. 

Such is the nature of the “reference group effect.”.

The Self

Still, the results pertaining to the self-construal scales may indeed reflect genuine perceptions of how the self is viewed in different cultures. 

Levine and colleagues discovered that Westerners showcased greater independence than their East Asian counterparts, though the level of interdependence did not follow the anticipated trajectory.

Japan in a national-level transition is a collision of individualism and collectivism, tradition and modernity. 

While the Japanese continue to behave in interdependent ways, their self-view rebels against the interdependence they embody. 

Does Emotional Support Positively Benefit Well-Being? That May Depend on Culture

When you hear “emotional support,” you might think of positive actions like understanding, encouragement, compassion, and comfort.

Emotional support is commonly seen as essential for forming and maintaining friendships, providing a sense of help, tangible support, and self-worth. 

Existing studies have highlighted the positive impact of emotional support on health and well-being, emphasizing its role in combating loneliness and improving overall health outcomes.

Interestingly, some researchers have found that the perception of emotional support does not always lead to positive effects on subjective well-being and can even have adverse effects. 

According to Fisher et al. (1982)

“Recipients of support often ‘experience negative consequences including feelings of failure, inferiority, and dependency’ and thus ‘in many instances “[they] bite the hands that feed them”’ (p. 27).”

This apparent contradiction prompted this study published by sage, exploring the cultural underpinnings of the benefits or absence of benefits associated with perceived emotional support.

Independence-Interdependence Theory

Drawing on the independence-interdependence theory of cultural self, the researchers argue that in cultures that value independence, the direct link between perceived emotional support and well-being may be compromised. 

This is because perceiving oneself as dependent on support can conflict with the importance placed on independence. 

On the other hand, in cultures that prioritize interdependence, perceived emotional support is expected to have clear and positive effects on well-being.

To test this hypothesis, the study examines subjective well-being and reported physical health among college students (Study 1) and nonstudent adults (Study 2). 

By considering different cultural contexts, the research aims to shed light on the role of culture in shaping the effectiveness of perceived emotional support in promoting well-being.

The Study

Study 1 found that among Euro-American college students, the positive effect of perceived emotional support on subjective well-being was weak and virtually nonexistent once self-esteem was taken into account. 

On the other hand, in testing Japanese and Filipinos in Asia, even after controlling for self-esteem, perceived emotional support positively predicted subjective well-being

Study 2 extended the research by examining Japanese and American adults in midlife. 

The results supported Study 1.

The evidence suggests that cultural orientations towards independence or interdependence influence the way individuals perceive and benefit from emotional support. 

Those cultures that are more interdependent are more likely to benefit from perceived emotional support in terms of well-being and physical health.

These findings have implications for understanding the role of cultural context in shaping social support processes and interventions to promote well-being.