Does culture influence the way that we perceive gender?
Or are masculine and feminine gender roles and stereotypes universal?
Three compelling studies unveil the influence of cultural values on the contents of these stereotypes, shedding light on the dynamic interplay between society and our perceptions of gender.
Study 1: Women as Interdependent, Men as Independent
At first glance, the authors of Study 1 expected two straightforward main effects.
- 1) East Asians would be perceived as more interdependent compared to their Western counterparts.
- 2) Within each culture, men would be seen as more independent than women—a pattern deeply entrenched in our societal fabric.
Study 1 begins with Americans, who perceive men as less interdependent than women.
But in Korea, the script actually flips, defying the “universal” gender stereotype of male independence.
Koreans, in their unique cultural lens, perceive men as more interdependent than women, revealing the nuance between cultural values and gender perceptions.
As it turns out, men embody the traits that hold sway in their respective societies.
Study 2: Bicultural Norms Align According to Language
Study 2 introduces us to the world of bicultural Korean Americans, navigating the transition between languages and cultural frames.
As they complete surveys, the language they use becomes a catalyst for transformation.
In English, men are perceived as less interdependent, aligning with American cultural norms.
However, in Korean, men are seen as more interdependent, mirroring the values of their Korean heritage.
Study 3: Gender Stereotypes Morph According to Dominant Cultural Preferences
Study 3 sees American college students take center stage.
Ambitiousness and sociability emerge as focal points, representing the cultural values cherished at their respective universities.
These values shape perceptions of a male student.
Whatever trait is hailed as the pinnacle of cultural importance becomes the beacon through which his character is judged.
Culture, like a master sculptor, molds the contents of gender stereotypes with a deft hand.
Conclusion
These studies ignite a flame of understanding, illuminating the dialogue between culture and gender perceptions.
They reveal the malleability of stereotypes, challenged by the diverse tapestry of human experiences shaped by culture.
As we continue to place gender and culture, we delve deeper into the realm of societal influence, recognizing the power cultural values hold in shaping our perceptions of masculinity and femininity.