Social & Cultural Capital, Part 1: How to Benefit from Each in the Workplace

Your success on the job often relies on the type of capital you possess. 

We’ve been discussing social and cultural capital over the past few weeks, and these two types of capital are what matter at work. 

To review, social capital is all about the strength of relationships and connections within a group, whereas cultural capital is the shared values and goals that bring a group together.

Social capital can help you achieve more or reach objectives more easily at work. 

In this post, we’ll take a closer look at social capital and see how to assess and build upon it.

Assessing Your Social Capital

Maybe you don’t even know where you stand with your social capital.

After all, it’s not exactly something tangible that you can measure.

The following questions might help you identify where you’re at with your social capital:

  • Do I carry influence? What is my reputation like? Do others see me as strong or weak, reliable or flakey, positive or negative? Do they want to work with me?
  • How strong are my relationships within my team and without? Do I build connections with others across departments? Do I network?
  • Do I build strategic and enduring relationships or just transactional ones?
  • Do I have the energy and influence to mobilize resources and colleagues to support and achieve my goals? 
  • Do I keep abreast of important news and developments within my workplace and industry?

Improving your social capital can enhance your job performance, satisfaction, and career prospects. 

To do so, networking with peers and colleagues in your industry, cultivating relationships based on mutual interests and values, and offering help and support to others are paramount to banking more social capital. 

Aggregate Benefits

Not only does social capital improve individual success and potential, but the entire workplace improves.

Successful workplaces cultivate social structures in which everyone benefits.

This happens through social intercourse, empathy, fellowship, compassion, consideration, and most importantly, trust.

If the social structure benefits only a small group within the workplace, the organization’s aggregate benefits from their social capital decrease.

It feeds into a negative company culture, in which trust is lost, along with the sense of community.

When none of these things are there, those in the social structure can’t rely on each other and cooperation and society collapses.

If you look at your workplace and you cannot identify its values, then that’s a problem.

It means you’ll have a hard time personally building social capital there…as will the workplace, itself.

Building your cultural capital, which relates to your knowledge, skills, and understanding of cultural norms and practices, is also important for career success.

We’ll talk more about that next week.

The Rice Field Analogy: Negotiation Tactics Across Cultures

Cultures have codes.

The past few weeks, we’ve discussed how to tap into these codes by using analogies constructively.

So can they be used to tap into negotiating with other cultures.

Innate Analogous Terms in Negotiation

Negotiation is a game.

In each culture, this game has different rules.

Strategy in negotiation requires understanding the game you’re playing.

Language used in negotiation is, of itself, analogous.

Negotiation is sometimes likened to going to war. Rules are minimal. Often, sports jargon is used, such as “fair play,” which is:

“in sport, the fact of playing according to the rules and not having an unfair advantage.”

Negotiations are something to be “won.”

These analogous terms used in negotiations naturally extend to cultures.

Framing a foreign culture’s negotiation tactics in the form of an analogy will help drive the correct strategy to “win.”

Cultural Analogies in Negotiation

In negotiation, Russians are “playing poker”; Germans are “playing chess.”

These are pretty straight forward analogies, easily understood by Westerners.

But what about the Chinese?

Chinese negotiations can be an enigma to foreigners.

You might feel mutual confidence, trust, and cooperation one day and, the very next, feel tricked into accepting something you hadn’t discussed.

The “pattern” is not like poker; it’s not like chess.

It’s variable and inconsistent.

To understand this seemingly random give-and-take, a friend provided me a succinct analogy: Chinese negotiations are like working in a rice field.

Rice is, without a doubt, an important part of Chinese culture.

It provides the people sustenance every single day from childhood to old age.

Cultivating this crop necessitates much more cooperation within a village than do crops in Europe or the U.S.

The rice field terraces in the countryside are flooded with a common irrigation system. The water irrigates one field to the next, and this requires that the entire village collectively working together.

Focusing on your land, alone, won’t work.

Instead, you must both hold your own and cooperate with others in equal parts.

This is what negotiating in China requires.

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View it as working together on these rice terraces: you must hold your own while using the same irrigation system as that which feeds your business partner’s field. And your business partner is doing the same.

In order to be successful, you must support and cooperate with your business partner while playing defensively and cleverly, seeking your own advantage and ensuring that your partner doesn’t exploit his.

When negotiating with Chinese partners, you aren’t playing poker, neither are you playing chess.

You’re working in a rice field together, both supporting and competing.