Social & Cultural Capital, Part 1: How to Benefit from Each in the Workplace

Your success on the job often relies on the type of capital you possess. 

We’ve been discussing social and cultural capital over the past few weeks, and these two types of capital are what matter at work. 

To review, social capital is all about the strength of relationships and connections within a group, whereas cultural capital is the shared values and goals that bring a group together.

Social capital can help you achieve more or reach objectives more easily at work. 

In this post, we’ll take a closer look at social capital and see how to assess and build upon it.

Assessing Your Social Capital

Maybe you don’t even know where you stand with your social capital.

After all, it’s not exactly something tangible that you can measure.

The following questions might help you identify where you’re at with your social capital:

  • Do I carry influence? What is my reputation like? Do others see me as strong or weak, reliable or flakey, positive or negative? Do they want to work with me?
  • How strong are my relationships within my team and without? Do I build connections with others across departments? Do I network?
  • Do I build strategic and enduring relationships or just transactional ones?
  • Do I have the energy and influence to mobilize resources and colleagues to support and achieve my goals? 
  • Do I keep abreast of important news and developments within my workplace and industry?

Improving your social capital can enhance your job performance, satisfaction, and career prospects. 

To do so, networking with peers and colleagues in your industry, cultivating relationships based on mutual interests and values, and offering help and support to others are paramount to banking more social capital. 

Aggregate Benefits

Not only does social capital improve individual success and potential, but the entire workplace improves.

Successful workplaces cultivate social structures in which everyone benefits.

This happens through social intercourse, empathy, fellowship, compassion, consideration, and most importantly, trust.

If the social structure benefits only a small group within the workplace, the organization’s aggregate benefits from their social capital decrease.

It feeds into a negative company culture, in which trust is lost, along with the sense of community.

When none of these things are there, those in the social structure can’t rely on each other and cooperation and society collapses.

If you look at your workplace and you cannot identify its values, then that’s a problem.

It means you’ll have a hard time personally building social capital there…as will the workplace, itself.

Building your cultural capital, which relates to your knowledge, skills, and understanding of cultural norms and practices, is also important for career success.

We’ll talk more about that next week.

Does Individualism Corrode Social Capital? Find Out Here

Would you require more social capital and cultural capital to succeed in an individualist country? Or less?

Do you think the individualist system or the collectivist system is more conducive to social cohesion?

There is a debate among theorists about whether individualism poses a threat to a society’s cohesion and communal association or whether it aids the development of social solidarity and cooperation

Some argue that the growth of individuality, autonomy, and self-sufficiency is essential for a healthy society, while others argue that excessive individualism undermines social ties and leads to a breakdown of community.

This study by Anu Realo and Jüri Allik suggests the opposite is true. 

Let’s take a look.

Individualism-Collectivism & Social Capital

Social capital and individualism-collectivism (IC) are two important constructs that have been studied extensively in the social sciences. 

As we outlined in a previous post, social capital refers to the networks, norms, and trust that facilitate coordination and cooperation among individuals and groups.

We’ve also extensively discussed IC – the degree to which people prioritize their own goals and interests versus those of the group.

Despite the seemingly contradictory nature of individualism and social ties, research on the relationship between social capital and IC suggests that there is a positive association between the two constructs. 

Individualism & Trust

Countries with higher levels of social capital are more individualistic, which suggests that independence and freedom to pursue one’s personal goals are of value to social capital. 

This is because social capital is based on trust, and trust is more likely to form in societies that value individual autonomy and self-determination.

Those societies in which trust is limited to only nuclear family or kinship have lower levels of social capital. 

Social capital is not evenly distributed within societies and can vary depending on the size of social networks and the degree of trust within them.

Social Capital Not at Odds with Individualism

To put it simply, social capital and individualism are not necessarily at odds. 

Instead, promoting social capital through policies that strengthen relationships and trust – such as investments in education, infrastructure, and community development – can help to build stronger communities, even in societies that value individual autonomy.

3 Different Types of Social Capital: Bridging, Bonding, & Linking

Networking.

That’s what everyone advises you to do in order to advance your career.

Why?

Because it brings you social capital. It allows you to build interpersonal relationships, trust, and ultimately (you hope) reciprocity.

But when we’re talking in terms of society at large, what is “social capital”?

Stick with this post, and you’ll learn the general term along with three different types of social capital.

Social Capital, Defined

Oxford Languages defines social capital as:

“the networks of relationships among people who live and work in a particular society, enabling that society to function effectively.”

Social capital is the net gain of human interaction and can be either tangible or intangible.

The outcome might include job opportunities (as described above via networking), favors, or new ideas.

When a group shares values or resources, they can work more effectively together toward a joint mission.

Three Types of Social Capital

There are three different types of social capital: bonding, bridging, and linking.

Bonding Social Capital – this social capital occurs between groups of people or individuals with shared characteristics – like age, hobbies, politics, etc.

This strongest type of social capital develops into close relationships based on shared bonds. Friends, family members, neighbors, church members – all of these groups may result in bonding social capital. These strong connections lead to helping between the individuals or groups, as one is more likely to go the extra mile for someone they know well and feel bonded with. 

For example, who are you more likely to help move? A friend or a stranger? Even a friend of a friend is pushing it.

Bridging Social Capital – this social capital occurs horizontally between socioeconomic groups of the same level. The “bridge” in this instance is a person or acquaintance that might connect two groups or individuals.

For example, Snoop Dogg was asked to appear as a guest on Martha Stewart’s show in 2008. Though they share a similar level of celebrity socioeconomic status, the pair likely would never have met had an intermediary not “bridged” their initial contact. They became fast friends and remain so to this day. 

Linking Social Capital– this social capital occurs vertically between varied socioeconomic groups. The “communities” of similar socioeconomic groups – or individuals in said groups – reach across socioeconomic barriers to build relationships and leverage resources. For example, a pop star may get involved in a music club in an underprivileged community.

Reaching across ‘social boundaries’ through linking benefits both parties, as new contacts and ties are developed. For instance, the CEO of a large company may be introduced to lower-level staff and, in getting to know them, they may better understand their day-to-day and develop more effective work practices. The lower-level staff may also make connections upward, providing them a vertical bridge.

Over the next few weeks, we’ll be exploring social capital and how it develops and differs across cultures.

Holistic vs. Analytic Thinking in Culture

How would you describe your living room?

Would you say it’s a space to commune with your family and entertain your friends? Would you describe it as a welcoming area to offer your guests food and drink?

Or would you list its working parts? Would you explain that it has two sofas, a coffee table, an entertainment center, and a 65″ flat-screen TV?

If you’d describe your living room the former way, you’re thinking holistically; if you’d describe it the latter way, you’re thinking analytically. 

Last week, we discussed how cross-cultural research might take a more positive approach to cultural differences.

In seeking out the positive, researchers took a look at Hyun-Jung Lee’s interview with renowned cognitive social psychologist, Richard Nisbett, who authored The Geography of Thought.

In the paper, Nisbett analyzes these two dominant cultural thinking styles – holistic and analytic thinking – and outlines some pros and cons of each.

Before we get to his analysis, let’s take a closer look at these two thinking styles.

Holistic Thinking

The holistic thinking style is characteristic of East Asian cultures.

This thinking style perceives everything as interconnected.

It sees the whole, and specifically the relationships between objects.

The style of thinking relates to the broader philosophy of East Asian cultures with their focus on balance, harmony, and cyclical change.

Holistic thinking also blends with the values of these cultures, which are collectivist in nature.

The understanding of the world as an interconnected whole has its benefits, as we will discuss shortly.

Analytic Thinking

As you may have guessed, the analytic thinking style is characteristic of Western cultures.

Analytic thinking identifies separate objects and categorizes them according to their attributes.

This style of thinking relates to the broader philosophy of Western cultures with their focus on individualism and personal motivations

Analytic thinking corresponds to the values of Western cultures, which are individualist in nature.

The understanding of the world’s moving pieces in isolation is valuable as well, as Nisbett will explain.

Nisbett’s Analysis

In Hyun-Jung Lee’s interview, Nisbett examines each thinking style.

He notes that holistic thinking allows one to notice a great depth of the physical world and context, enabling one to accept contradictions.

Whereas analytic thinking is more black-and-white, holistic thinking allows shades of grey.

Due to the lack of universalistic rules in this style of thinking, however, Nisbett concludes that one is more vulnerable to potential abuse.

As for analytic thinking, it is scientific.

This logical type of thinking has given the world all of the advantages of modern science and technology, taking us leaps and bounds.

However, its “hyper”-logicizing can give way to disconnecting from the phenomenon itself. 

Rather than suggesting that one thinking style is better than the other, Nisbett concludes that the best thinking lies in between these two ways of thought.

It’s the attempt to understand the different cognitive and intellectual styles that can help us improve our own method of reasoning.

Nature’s Timeline: Polychrons and Time Perception

A new factory opened up in Alaska, and several Inuits were hired on to work.

To alert everyone to the workday schedule, a whistle would ring throughout the factory.

When it was time for lunch, the whistle. Before a fifteen-minute break, whistle. When the workday was over, whistle.

By the end of the week, every single Inuit had quit. They could not abide by this angry whistle.

Their culture is not run according to a rigid schedule but rather by the tides. 

The tides are what dictate human activities, particularly harvesting mussels in the ice sheets when the tide is low.

So to the Inuits, time and human activity are determined by nature…not by man and his whistle. 

Last week, we talked about how monochrons value time as something tangible.

But for polychrons, time is valued on a whole different scale.

Polychronic Time

Consider a race track.

Several horses run on the same track at different speeds, each in their own lane.

This is similar to how polychrons view time.

Often, in a polychron’s mind, there are several simultaneous lanes on the same track: different tasks, running at the same time on their own lanes.

One lane has a work agenda, with tasks approximately scheduled.

Another has a personal agenda, with relationships being of equal import as work.

There is a push-and-pull between various mental lanes in a polychron’s timeline track.

Polychrons and Agendas

Polychrons view human relationships and quality time as more important than cost-priority issues.

If you attend a meeting in a country with a polychronic time perception, like Mexico or India, for example, you should not expect the meeting’s agenda to start on time.

Instead, what you should expect is to partake in a long period of socializing before the meeting even starts, usually over tea or coffee. 

This is to build rapport and start off on the right foot.

Before modern industrialization, this is how many European countries perceived time too.  

Running a tight ship, schedule-wise, was not so essential to the bottom line, whereas personal interaction was commonplace and just as important as the agenda.

You can still see this in the cultures of southern European countries, like Italy or Spain.

Polychrons and Deadlines/Appointments

There is no deadline obsession in polychronic cultures. 

Due to not prioritizing deadlines, other scheduled tasks are then delayed as well.

Those who expect something done in polychronic cultures take these delays easier than a monochron might. They are not put off or annoyed by the delays, because they accept this is how things go.

Though a task might go over the scheduled time in a polychronic culture, it will usually be completed…just within its own time.

Appointment times too are an approximation.

Although everyone will be seen, it likely won’t be as per schedule.

Polychron vs. Monochron

Considering these vastly different perceptions of time, you can see why polychronic and monochronic cultures might butt heads when it comes to business matters.

Next week, we’ll talk more about how to bridge the divide.

“Hawaiian Time” vs. “Haole Time”: When Monochronic and Polychronic Time Perspectives Collide

You’ve just moved to Hawaii, and your new associate wants to schedule a meetup tomorrow to go over the basics.

They tell you, “Let’s meet at 3 o’clock, ‘Hawaiian time’.”

You show up at three o’clock, on the dot. 

By 3:05, you’re looking at your watch.

By 3:15, you’re tapping your foot.

By 3:35, you’re considering throwing in the towel.

Your associate finally arrives at 3:43, looking unhurried and surprised by your clear exasperation.

When you mention the scheduled meetup time, they laugh and say, “I did say, ‘Hawaiian time’?”

Little did you know, “Hawaiian time” means “island time” – in other words, the schedule is lax, and a meeting will start whenever the attendees happen to roll on up.

Had your new associate said, “Let’s meet at three o’clock, ‘Haole time’,” you could have expected them to show up at 3 o’clock, as stipulated.

The term, “haole,” is slang for non-native Hawaiians or Caucasian Westerners, who culturally have a much stricter value of time.

This type of cultural collision is bound to occur when the time orientations and/or perspectives of associated cultures don’t align, which can happen even across different cultures in a single assimilated country, as this example illustrates.

Over the past few weeks, we’ve spent some time (no pun intended) discussing time orientation: past, present, future, and timeline.

These orientations fall into different time perspectives – monochronic and polychronic – and, as with time orientations, the corresponding cultural values and norms vary.

Let’s take a brief look at how.

Monochronic Cultural Proclivities

Monochronic cultures often have a linear or timeline/future orientation.

You might find people of monochronic cultures to be more inclined toward the following:

  • Completing one task at a time
  • Focusing on the task at hand
  • Following strict deadlines or schedules
  • Requiring information and being low-context
  • Being work-oriented and committed to tasks at hand
  • Being committed to plans
  • Viewing ownership and privacy as important
  • Promoting timeliness, despite circumstances or relationships
  • Tending toward practical relationships that are often short-lived

As you can see, monochronic cultures value strict timelines more than anything, as doing so makes the trains run on time.

Conclusion: if you’re working with or in a monochronic culture, you’ll succeed in a timely manner.

Polychronic Cultural Proclivities

Polychronic cultures often have a past orientation.

You might find people of polychronic cultures to be more inclined toward the following::

  • Multitasking
  • Focusing on events occurring around them
  • Aiming for results, goals, and objectives
  • Possessing information and being high-context
  • Being relationship-oriented
  • Being flexible with plans
  • Viewing networking and community as important
  • Promoting relationships and circumstances over timeliness
  • Tending toward lifelong relationships and family ties

As you can see, relationships matter more than time in polychronic cultures.

Conclusion: if you’re working with or in a polychronic culture, you’ll succeed by preserving the relationship.

Seeing as these values and norms vary so greatly, working cross-culturally with polychronic or monochronic cultures can require some understanding and finessing.

We’ll talk more in-depth about each time perspective in the upcoming weeks.

A Cross-Cultural Look at How One’s Sense of Control Influences Life Satisfaction & Well-Being

You have a dream: you want to become a famous singer.

You’re driven by an internal locus of control, meaning you believe you control your fate.

So, you take singing lessons, seek out every opportunity to perform, and invest time and money into building your skill.

You believe that if you try, you’ll make it. Destiny is in your hands. You are responsible for your own self-fulfillment.

Now, imagine you have that same dream – to become a famous singer – but you’re driven by an external locus of control; you believe your fate is predetermined. Your destiny is out of your hands and is directed by your environment.

Although you hone your craft as well, you don’t seek out opportunities to achieve your destiny, as you believe it will come to you.

If it’s ordained in the stars, you will be self-fulfilled in time.

Which locus of control do you imagine results in a more positive subjective well-being?

Internal Locus Results

It makes sense that the way you view your own personal control over your life might impact satisfaction and well-being, and various studies confirm this.

According to the study, “Locus of control and subjective well-being – a cross-cultural study”:

“Internal locus of control has been linked with academic success (Gifford, Briceño-Perriott & Mianzo, 2006), higher self-motivation and social maturity (Nelson & Mathias, 1995), lower incidences of stress and depression (Garber & Seligman, 1980), and longer life span (Chipperfield, 1993). Psychological and physical well-being has also been shown to be moderated by perceived control (Brandstadter & Renner, 1990).”

Being that those with an internal locus believe they are the director of their own lives, this sense of control allows them some predictability, as they pursue their goals with the vision that they can achieve a specific outcome through their efforts. They’re optimistic about reaching the end goal and feel a sense of power over their own lives.

This is one reason why those with an internal locus – more often than not from individualist societies – tend to clock more positive results regarding satisfaction and subjective well-being.

However, the internal locus is a double-edged sword. Individualist societies often see higher suicide rates than collectivist societies, which may be a result of unmet ambitions and a lack of communal support.

External Locus Results

Opposite the internal locus, those with an external locus believe they have no control and, thus, there’s no predictability. Their lack of power results in anxiety, a more pessimistic view of their ability to create change, and lower subjective well-being.

A quote from that same study:

“External locus of control is correlated with higher levels of stress (Garber & Seligman, 1980), and Grob (2000) notes that stress is often caused because an individual perceives the situation as beyond his or her coping abilities; with ongoing stress having a negative effect on subjective well-being…It is noted that internals actively manipulate their environments, thus acting to take control of events and to change dissatisfactory conditions (Kulshresta & Sen, 2006). In contrast, externals feel powerless to control their successes or failures (Nielsen, 1987) and, thus, are unable to remove themselves from dissatisfactory situations (Kulshresta & Sen, 2006).”

One way in which those with an external locus – more often than not from collectivist societies – combat this insecurity is to build a strong support system structure.

This is one reason collectivist societies are built upon relationships; so that the support is there when the “environment” takes an individual down a dark road.

Both the internal and external locus are cultivated by culture.

Next week, we’ll talk about the ways in which a culture’s locus of control is illustrated in media and daily life.

Primary and Secondary Control: How Cultures Control Their Fate

We’ve been talking about the locus of control over the past few weeks.

Specifically, we’ve discussed the external locus – believing outcomes are determined by environmental factors – and the internal locus – believing fate is in our hands.

Regardless of whether someone has an external or internal locus, each tries to control their fate but in different ways and to varying degrees.

They do so by primary or secondary control efforts, the first of which is active, and the second of which is passive.

Let’s take a look at how these active/passive traits unfold in the workplace.

Primary Control

Those from individualist cultures often demonstrate an internal locus of control.

Individualists believe they control their own fate.

Being as such, they demonstrate active primary control.

Primary control is a trait found in those who directly intervene in affairs, in order to command control over his/her environment or standing

For instance, Sally wants a promotion, so Sally does whatever she can to get what she wants. She works late hours, beats deadlines, invests time into learning new skills, meets and exceeds expectations. She may even try to grease the wheels with superiors and use her networking skills to expand her reach.

Sally doesn’t just wait for the job to fall into her lap. She believes success comes with work, and that if she demonstrates primary control over her environment, she will achieve her end goal.

Sally uses primary control to command her fate.

Secondary Control

Being that those with an external locus – most often from collectivist cultures – do not believe they control their fate, you might think they don’t try to at all.

But they do. Passively.

Secondary control is a trait found in those who align themselves with individuals or groups with established power.

Collectivists prefer secondary control, as their cultural values lean hard on avoiding conflict and the submission of personal control.

For instance, Dan wants to be well-regarded within the company. His colleague, Steve, is already well-regarded. Steve is also part of The Elite, an exceptional group within the company.

So, what does Dan do to get a leg-up? Dan befriends Steve. He works on becoming a member of The Elite. In doing so, he is molding relationships and changing the way higher-ups and colleagues regard him within the company.

Although the individual isn’t as active as Sally in controlling his fate, he is still trying to command passive control by building his image and the right relationships that might aid or change his environment.

Whether someone demonstrates primary or secondary control is largely based on the culture within which they live. But both types of control are seen in all cultures.

Contracts in China: How Relationship-Based Cultures View Contractual Obligations

When you do business in China, you may come across a common contractual clause.

This clause stipulates that if issues arise, the contracted parties will discuss them and the contract may potentially be redrafted.

China is a relationship-based culture.

Someone from a rule-based culture, like most Western societies, will likely take issue with this clause.

Contracts are supposed to be black-and-white. They are supposed to be unambiguous. They are supposed to regulate specifically every aspect of the business relationship.

Contracts exist to effectively end the negotiation stage and begin working together.

The clause makes it clear that the contractual agreement may be renegotiated at any time. That means, for instance, when the parties do face a dispute, it might not go to court in the city in which the contract stipulates, but rather in a city court where the established law may work in the other party’s favor.

So, why even negotiate a contract in China? If it’s so ambiguous, what does the contract stand for?

Relationship-based Values vs. Rule-based Values

The relationship-based culture of China values a mutually beneficial and respectful business relationship. The contract is symbolic as such.

The contract signifies that personal relationships exist amongst the parties, therefore future disagreements may be negotiated.

While in Western cultures, a signed contract might mark the end of the negotiation process, in China – and in other relationship-based cultures – it marks the beginning.

You might think you’ve nailed down prices, but even those can be renegotiated days or weeks after signing.

Although those from Western cultures might see such a contract as pointless, its signing is still very important in relationship-based cultures.

In fact, it’s so important, that a contract signed with a Chinese company traditionally involves a luncheon or ceremony when making it official.

As soon as a contract is signed, it signifies that the two parties – especially the leaders – are publicly friends and will be respectful of their business relationship.

Relationships-to-Home Life

Relationship-based societies also view work life and personal life as inseparable to the point that “personal relations” and “business relations” are concepts that don’t exist in these societies.

That’s because company rules are dominated by relationships, particularly if an employee’s in-group is their family or tribe.

This means that if you have a conflict with an employee, it can often extend to a conflict with his/her family, kin, or any other member of his/her in-group.

Next week, we’ll discuss how this situation might manifest, along with other conflicts that crop up in business in relationship-based cultures.