The Employer-Employee Relationship Across Cultures: Concept of Self, In-groups & the Workplace

How do you view your relationship with your employer?

Do you see the employer-employee relationship as something of a family link?

Or is the relationship strictly professional and contractual?

The way you view this relationship is conditioned by your society’s concept of the in-group. As with many things, this concept is formed according to where your culture lies upon Hofstede’s cultural dimension spectrum of collectivist vs. individualist.

We are Family

Collectivist cultures view the employer-employee relationship as a moral one, a familial one.

Whether or not the company is the in-group, the company is expected to behave according to the in-group’s rules and values.

As we mentioned in last week’s post, the in-group usurps all.

Strictly Professional

On the other hand, individualist cultures see the professional relationship as a contractual one.

The structure and hierarchy of a company/organization are not expected to follow the rules and values of any in-group the individual employees are a party too. Rather, the employees submit to the structure of their company and their company culture.

Why?

It’s pretty simple: because the company is built for the owners/employers and customers, and it’s in the employees’ personal interest to align themselves with this structure. Otherwise, they’re out of work and their self-realization of upward mobility ceases.

Abstract Relationship vs. Social Fabric

Individualist cultures view employee/employer relationships abstractly.

The relationship is built on a contract. Salary in exchange for work…and, hopefully, some employee satisfaction.

Collectivist cultures view companies/organizations as part of the community’s social fabric.

Members are the vehicles of the company’s purpose and meaning.

The companies, themselves, are often run by a family/clan, which can often lead to family hiring and nepotism. As we mentioned last week, this is acceptable – and even expected – in collectivist cultures.

Benefits to senior managers and individual shareholders are not the end-all, be-all of the organization’s development and success in a collectivist society. Instead, the organization serves the society/clan.

Motivational Theories

This is why Maslow’s “hierarchy of needs,” Herzberg’s two-factor theory, and other models for human motivation, created by Western researchers, don’t withstand cross-cultural tests.

They do not account for the fact that human needs and human motivation (particularly, in the workplace) differ greatly across cultures, which means the incentives to motivate teams will too.

Concept of Self

These differences are related to the concept of self.

The individualist vs. collectivist perspective of self is, understandably, a topic well researched.

Markus and Kitayama (1991) wrote:

“People in different cultures have strikingly different construals of the self, of others, and of the interdependence of the two. These construals can determine the very nature of individual experience, including cognition, emotion and motivation.”

concept of self

This chart shows an overview of various nations’ concept of self.

The US falls on the individualist end of the scale, while Asian countries fall on the collectivist end. European countries lean toward individualism, while others – like India, Spain, and Russia – are more central, balancing individualist values and ideals with collectivist ones. The Middle East, African countries, Mexico, and Japan are more collectivist-leaning.

While this chart isn’t too surprising, the way self-concept manifests in cultures in the areas of cognition, emotion, and motivation varies.

We’ll talk more of self-concept next week.

No Absolutes

The bottom line is there are absolutely no absolutes when managing and motivating across cultures. Motivational tactics that work in an individualist culture may not work in a collectivist one.

As a Western manager, don’t become the monkey in your workplace. Know that there are no absolutes. Know that, just as individualism is not the only driver of economic success, individualist motivators are not the only possible drivers for your employees.

You must adapt. In collectivist cultures, manage groups instead of individuals.

Society Over Self: Collectivist Cultural Management

The core group in collectivist cultures is family.

And the definition of family differs across cultures, as we’ve previously discussed.

The West often considers the two-generational core to be “family,” while other cultures include extended relations – or even an entire village – under the umbrella.

Other “groups” in collectivist cultures include in-groups, like the company one works for, or society as a whole.

A group’s success and survival – whether the group is family, the village, the company, or society – ensures individual success and survival.

Because of this, harmony is valued in collectivist cultures, as is interdependence of individual members.

Children are socialized in groups early on in order to become interdependent.

Everyone depends on everyone else, because the group only survives as one.

Being recognized for individual achievement is almost unheard of; rather, collectivists work in tandem and share with group members – both their successes and their failures.

Group Loyalty = Self-Loyalty

In a collectivist culture, group loyalty is self-loyalty.

Think of it this way: society, a company, or a family is like a human body. Each member is a limb or an organ; each member is vital to the body’s function.

So, if one organ fails, the body fails.

If one limb is neglected, then the body isn’t functioning at its most optimal.

It’s with this mentality that collectivist cultures place a higher value on the group than the individual.

An individual’s personal goals and ambitions come second to the group’s overall success and well-being.

To return to our analogy, if a body’s personal goal or ambition was to win an arm-wrestling contest, so it pumped iron every day, focusing only on building up the biceps, but forgot about its legs or its core, then the arms might be able to succeed in meeting their ambition, but the rest of the body would suffer.

This is how collectivist societies view personal goals and ambitions.

Your arm (you, the individual) does not work alone.

A collectivist would sacrifice his own career goals for the sake of the group’s.

Society, First

When society comes first, self comes second.

This is one of the main reasons that in collectivist societies, management differs from individualist cultures.

Last week, we talked about how these differences clash through workplace incentives. “Employee of the Month” is one way in which management in individualist societies incentivize hard work.

But would this work in collectivist cultures? Not so much.

What would then?

We’ll talk about that more next week.

Family, Sex & Love: A Look at Humankind’s Social Fabric

From linguistics to archaeology, anthropology is the study of humankind, past and present, and the origin of all cross cultural studies.

Family, sexuality, and love are topics of much interest to anthropologists.

Each of these themes is at the core of humanity.

We’ll cover them in detail over the upcoming weeks.

Why These Topics Matter to Cross-Cultural Management

If you’re coming to this blog for corporate success across cultures, you might think that family and sexual mores don’t apply here.

However, I’d argue that they do for two reasons:

  1. A culture’s social fabric is woven by family structures. By better understanding family-related values and norms, you’ll integrate much more smoothly into a society than if you have no clue about the important roles that family members play.
  2. Sexual mores often evoke the strongest emotional reactions, as these norms are amongst the earliest socialized norms in a culture and are often enforced by religious and social taboos. Awareness of unfamiliar social mores will help you avoid crossing boundaries and keep you clear and well away from those dratted taboos.

In effect, any information about a culture’s values and norms will fortify understanding and help you view a culture through their own lens. Only when you can see from the culture’s perspective can you truly identify with their mentality and integrate cross-culturally.

Family, Sex & Love in Culture

Of these three topics, family structures is one of the more thoroughly researched of all anthropological studies.

The study, Family: Variations and Changes Across Cultures, explains why:

“In order to study psychological phenomena cross-culturally, it is necessary to understand the different types of family in cultures throughout the world and also how family types are related to cultural features of societies.”

Family structures are the blueprint for societal structures. This is why some knowledge of family values and norms will gain you significant headway when managing across cultures.

Sex is also on the mind of many an anthropologist. Although, according to The Cross-Cultural Study of Human Sexuality, “Anthropology has long had a love-hate relationship [with it].”

This is largely due to the own sexual mores of those anthropologists in question. Across many cultures, the topic is seen as taboo or controversial, so sexuality remains a “rarely studied” topic of human experience.

Moreover, love and romance is mixed in with family and sexuality and has been since the dawn of time.

According to Love Across Cultures:

“Although love needs to be framed within a cultural context, many scholars believe that romantic love is transcultural. Elaine Hatfield and Richard L. Rapson (1996) viewed passionate love as common to virtually all cultures, and indeed, romantic love has been found in most countries of the world.”

Over the next few weeks, we’ll dissect research on all three topics in more detail, taking a look at remote and predominant cultures, alike, to discover both shared and divergent values and norms in these themes.

10 Cultural Universals Wrap-Up

Over these past few months, we’ve talked about the 10 Cultural Universals.

These are the ten themes that every culture has in common.

Let’s run through these themes one more time and sum up what we’ve covered.

Geography

From the geography of the Inca culture and how it impacts all other aspects of life in the Andean Mountains.

Language

To the way words and language can color our world – like it does for Russian culture in shades of blue.

Family

From the varied family structures in collectivist and individualist cultures.

Food, Clothing, Transport, Shelter

To the dignity of food with Anthony Bourdain.

From fashion, its trends, and social movements that advance culture.

To how transportation can shape a city and its embrace of greener alternatives.

From how shelters tell stories of culture to the stories told by the nomadic homes of Mongolian yurts.

Values, Beliefs, Rituals

From how we become who we are through the values we consume.

To how cultural beliefs can impact everything from gender roles to healthcare to education.

From how rituals can make death a celebration.

Economics

To how cultural values can influence economic output and shape government for better or worse.

Education

From how educators serve as the front-line in disseminating our culture’s values to our children.

Politics

To how “collapsing events” in politics can inform those very values and provide context to the evolution of our culture.

Technology

From how social media movements are being used as a vehicle of change across the world.

Cultural Expression

To how art, literature, dance, music, sport, and other forms of creative expression have always been used as vehicles of sharing and understanding both the familiar and the foreign.

What’s So Beautiful About These Universals?

The fact that each and every culture around the world has these themes in common.

Regional surroundings help define culture, language and cultural expression communicate to others who we are, politics provide culture structure.

Although from East to West, individuals, societies, governments, and their values are different – very different – we all share these ten aspects of culture in common.

And sharing commonalities is as beautiful a thing as appreciating our differences.

Next week, we’ll talk about the dangers of assuming sameness. Stay tuned.

The 10 Cultural Universals

The word, “culture,” covers a broad spectrum. Sometimes it’s easier to understand what falls under the umbrella of culture by drawing more definitive lines.

When you talk about culture, what topics can you expect the discussion to encompass?

These 10 cultural universals are a start.

10 Cultural Universals

  1. Geography – Location, location, location. Location defines so many aspects of a culture – from the clothing worn to the food prepared and eaten – that it would be remiss not to consider geography when discussing culture. The landscape of the region, the natural resources it offers, and of course the rich history generated from the region all impacts a culture’s evolution.
  2. Language – Language is significantly important to culture and can afford those studying any social group some insight into what’s important to them (think: polite language, masculine/feminine use, slang, etc.). When discussing language, you should also consider the group’s written language, body language, sign language, and numbers systems.
  3. Family – Family dynamics are a key part of cultural studies, from the roles of each family member, child to grandparent, to the rites of passage that members undergo. Labor division across genders is also part of this cultural universal.
  4. FCTS (food, clothing, transport, shelter) – The basics of survival form the skeletal structure of culture. Think architectural styles, building materials, modes of transport, traditional and everyday cuisine and clothing, etc.
  5. VBR (values, beliefs, rituals) – We’ve talked extensively about values in this blog. That’s because they are the roots of every cultural baobab. This category also includes the rituals, beliefs, and religious practices of a culture, such as myths and legends, ceremonial rituals and holidays, and stances on contemporary science versus traditional beliefs.
  6. Economics – Jobs, the market, finance, goods and services, production, consumption, and distribution are paramount to societal development and quality of life, making a group’s economy a cultural universal.
  7. Education – This category includes not only formal education, but societal education – i.e. passing cultural values, survival skills, and various types of training onto youth.
  8. Politics – The type of government and the organization of a society, from rule of law to the enforcement of these laws, form the group’s hierarchies, structures, and most important institutions. The politics of a nation can also determine whether that nation is prone to war or peace.
  9. Technology – Technology available to a culture – tools, weapons, digital technology, etc. – contributes to all aspects of everyday life, as well as to the bigger picture, the way the culture operates.
  10. Cultural Expression – This is often the category that first springs to mind when the word, “culture,” is used. That’s because art, music, literature, sport, and every other form of cultural expression is the most bright and vivid rendering of the culture’s essence, its spirit. Creative expression brings culture to life.

Now that you know what constitutes “culture,” we’ll put each of these universals under the microscope in the coming weeks.