Eye Contact & Culture: A Guide to Understanding Non-Verbal Communication

Eye contact is a fundamental aspect of human communication, serving as a powerful non-verbal cue conveying various emotions and intentions

However, the interpretation and significance of eye contact can vary dramatically across cultures, often leading to misunderstandings in cross-cultural interactions

Understanding these differences is crucial for effective communication in global business.

Western Cultures: Direct Eye Contact = Confidence

In many Western cultures, particularly in the United States and Europe, direct eye contact is often seen as a sign of confidence, sincerity, and attentiveness. 

People who make steady eye contact during conversations are typically perceived as trustworthy and engaged.

In business settings, maintaining eye contact is crucial during negotiations and presentations, as it demonstrates interest and credibility.

But this doesn’t end at business: direct eye contact is also valued in social interactions

It is considered polite and respectful, indicating that you are actively listening and interested in the other person’s words. 

However, balance is necessary, as excessive staring can be perceived as confrontational or aggressive.

East Asian Cultures: Indirect Eye Contact = Respect

In contrast, many East Asian cultures, including Japan, China, and Korea, view direct eye contact differently.

Here, indirect eye contact is often a sign of respect and deference, particularly towards elders or those in positions of authority

Avoiding prolonged eye contact is seen as a way to show humility and politeness.

For instance, in Japan, a child might lower their gaze when speaking to a teacher or elder as a mark of respect. 

Similarly, employees may avoid direct eye contact with their superiors during meetings to demonstrate deference. 

Misinterpreting this cultural norm can lead Westerners to mistakenly perceive East Asians as being evasive or untrustworthy, when they are simply adhering to cultural standards of respect.

Studies Confirm These Differences

Research has shown that faces making eye contact are quickly detected and preferentially processed, a phenomenon known as the eye contact effect. 

This sensitivity to eye contact is believed to be innate and universal among humans

However, cultural norms influence eye contact behaviors, with Japanese individuals typically making less eye contact than those from Western European or North American cultures.

This study explored how cultural differences affect eye contact behaviors by examining autonomic responses (heart rate), looking time, and evaluative ratings of eye contact with a person displaying a neutral expression.

Participants from Western European (Finnish) and East Asian (Japanese) cultures were compared. 

The findings revealed that eye contact elicited stronger heart rate deceleration (indicative of attentional orienting), shorter looking times, and higher arousal ratings in both cultures compared to averted gaze.

However, cultural differences were evident in how participants interpreted faces making eye contact. 

Japanese participants rated faces as angrier, less approachable, and more unpleasant compared to Finnish participants. 

These results suggest that cultural norms and display rules influence how eye contact is perceived, rather than culture directly affecting physiological responses to eye contact.

We’ll talk more about culture’s influence on eye contact norms next week.

The Microsoft-Nokia Deal: A Case Study in the Challenges of Cross-Cultural Mergers

In 2013, Microsoft made a bold move by acquiring Nokia’s phone business for $7.2 billion. 

During a press conference about the merger, Nokia’s CEO Stephen Elop ended his speech with the words, 

“We didn’t do anything wrong, but somehow, we lost.”

In saying this, he seemed to acknowledge that the company had failed to adapt to the evolving marketplace.

The deal was expected to bolster Microsoft’s presence in the mobile market, leveraging Nokia’s hardware prowess and Microsoft’s software expertise. 

However, unlike Geely’s acquisition of Volvo, the integration of the two companies soon revealed significant challenges, particularly in managing the cultural differences between employees from the Finnish and American firms.

Background of the Deal

The acquisition was strategic: Nokia had a strong global presence in the mobile phone market, and Microsoft needed to strengthen its position against competitors like Apple and Google. 

The merger aimed to create a seamless hardware-software ecosystem that would rival the market leaders. 

But the rub came when integrating Nokia’s employees into Microsoft’s corporate culture.

Cultural Clashes and Communication Barriers

The corporate cultures of the two companies were night and day. 

Nokia, a Finnish company, had a more egalitarian and consensus-driven approach to decision-making

Finnish employees valued autonomy, modesty, and a non-hierarchical work environment. 

In contrast, Microsoft’s culture was more top-down, with a focus on individual performance and aggressive competition.

These differences led to significant communication barriers

Finnish employees felt overwhelmed by Microsoft’s assertive communication style, which they perceived as abrasive and confrontational. 

On the other hand, Microsoft employees found Nokia’s approach too passive and slow, leading to frustration and misunderstandings.

Integration and Trust Issues

Building trust between the two groups was another major hurdle. 

Many Nokia employees were skeptical about Microsoft’s intentions and feared job losses. 

This anxiety was not unfounded, as Microsoft announced significant layoffs shortly after the acquisition, further straining relations and diminishing morale.

Efforts to unify the teams often fell short due to these underlying tensions. 

Microsoft attempted to impose its processes and practices on Nokia, which led to resistance and disengagement from Finnish employees who felt their expertise and methods were undervalued.

Strategic Misalignments

Beyond cultural integration, there were also strategic misalignments. 

Nokia had been focused on producing hardware, while Microsoft’s expertise lay in software. 

Bridging this gap required not just cultural integration but also a harmonization of business strategies.

Unfortunately, these efforts were hampered by the ongoing cultural friction, leading to delays and suboptimal product development.

A Failed Experiment: Lessons Learned

The Microsoft-Nokia acquisition serves as a cautionary tale about the complexities of cross-cultural integration. 

It underscores the importance of cultural due diligence in mergers and acquisitions.

It’s not enough to align business goals; companies must also consider the cultural compatibility of their workforces. 

Effective communication, mutual respect, and a willingness to adapt are crucial for successful integration.

To mitigate such issues, companies can implement cross-cultural training programs, establish clear communication channels, and promote a culture of inclusivity and collaboration. 

By valuing and integrating diverse perspectives, organizations can turn cultural differences into strengths rather than obstacles.

While the deal had strong strategic merits, the failure to effectively manage cultural differences ultimately undercut the intended synergies. 

It’s Never Too Late to Apologize: How Apologies are Viewed in Cross-Cultural Business

Is it best to apologize?

Or is it better to not accept blame?

When Apple CEO Tim Cook issued an apology to Chinese customers over warranty policy issues, he committed to addressing and rectifying the problem.

He wrote:

“Dear Chinese consumers:

Over the past two weeks, we have received a lot of feedback about Apple’s repair and warranty policy in China. We have made a profound reflection on these opinions…We are aware that insufficient communication during this process has led to the perception that Apple is arrogant and disregards, or pays little attention to, consumer feedback. We express our sincere apologies for any concern or misunderstanding arising therefrom.”

This gesture underscores the importance of understanding cultural nuances in international business.

Research by Professor William W. Maddux of INSEAD and colleagues highlights how apologies play a crucial role in different cultural contexts. 

In “collectivist cultures” such as China and Japan, apologies are particularly effective in restoring trust, even if the individual apologizing isn’t directly responsible. 

Here’s why.

How Apologies are Viewed

Recent studies have shed light on how apologies function in individual-agency cultures, like the United States, versus collective-agency cultures, such as Japan.

In the United States, apologies are often seen as mechanisms for assigning blame and re-establishing personal credibility. 

This perspective aligns with the American tendency to attribute events to individual actions

Conversely, in Japan, apologies are viewed more as general expressions of remorse and are not necessarily linked to assigning blame. 

This reflects the collective nature of Japanese culture, where people tend to attribute events to contextual and group-level factors rather than individual actions.

Consider the case of Akio Toyoda, the Japanese manager who apologized for Toyota’s quality control problems in 2010

While Americans might interpret such an apology as an acknowledgment of either competency or integrity issues, Japanese audiences may see it as a normative social gesture, less diagnostic of blame-taking. 

This cultural nuance highlights the importance of understanding the different meanings and implications of apologies in various cultural contexts to navigate negotiations and disputes effectively.

How Often Do We Apologize

Considering how apologies are viewed by each culture, it comes as no surprise that Japanese individuals tend to apologize more.

A study comparing American and Japanese participants revealed that not only do Japanese individuals apologize more frequently, but they were also more likely to apologize for actions they were not directly involved in. 

On the other hand, Americans were more likely to equate apologizing with accepting personal blame. 

This cultural difference has significant implications for trust repair in disputes.

For instance, apologies for integrity violations (such as dishonesty) were more effective in restoring trust among Japanese participants than American ones. 

This is because Japanese individuals are less likely to associate an apology with an acceptance of blame, thus allowing apologies to carry less negative connotations. 

In contrast, apologies for competence violations (such as mistakes in performance) were somewhat more effective for Americans than for the Japanese.

Diffusing Conflicts

As with Tim Cook and his apology to Chinese consumers, these findings highlight the complexity of using apologies as a strategy for trust repair in cross-cultural negotiations

In cultures like Japan, where apologies do not necessarily convey blame, individuals can effectively apologize to diffuse conflicts, even if the transgression involves personal integrity and the apologizer is not explicitly at fault. 

However, this approach may not work as well in cultures like the United States, where apologies are closely tied to blame and acknowledgment of low integrity.

By recognizing these cultural differences, negotiators can tailor their apology strategies to fit the cultural expectations of their counterparts, thereby enhancing the effectiveness of trust repair and conflict resolution.

Extroverts Around the World: Getting to Know the Most Extroverted Countries

Extroverts thrive in social settings, drawing energy from interactions with others

Understanding which countries have the most extroverted populations can provide insights into their vibrant social cultures. 

Data obtained from a three-year study of individuals who took the NERIS Type Explorer personality test allows us an inside look at which countries are most extroverted and which are most introverted.

Let’s explore some of the world’s most extroverted nations and how their geography and culture foster this outgoing nature.

Central America: Nicaragua

Nicaragua leads the list with a +14.97% extroverted population.

Known for its warm and welcoming people, the country’s tropical climate and beautiful landscapes, including beaches, volcanoes, and lakes, create a perfect backdrop for social gatherings and outdoor activities.

Nicaraguans have a strong sense of community, often coming together for festivals, street parties, and cultural celebrations, which amplifies their extroverted nature.

Middle East: Lebanon & United Arab Emirates

Lebanon, with a +12.78% extroverted population, is a country where socializing is a way of life. 

The Lebanese culture values hospitality, family gatherings, and vibrant nightlife. 

Beirut, the capital, is known for its lively social scene with numerous cafes, bars, and nightclubs. 

The Mediterranean climate further encourages outdoor social activities, making Lebanon a haven for extroverts.

The United Arab Emirates, with a +7.99% extroverted population, is a hub of cultural and social diversity.

Cities like Dubai and Abu Dhabi are famous for their luxurious lifestyle, bustling markets, and high-energy events. 

The cosmopolitan environment of the UAE fosters a culture of social engagement and networking, making it a prime destination for extroverts.

Africa: Rwanda, Cameroon, Uganda, & Nigeria

Rwanda, with a +10.32% extroverted population, is known for its communal culture and strong social ties.

The country’s emphasis on community development and collective well-being fosters a sense of togetherness.

Rwandans often participate in community events and traditional dance and music gatherings, reflecting their extroverted spirit.

Cameroon, with +8.43% extroverted, offers a diverse cultural landscape that promotes social interaction. 

The country’s numerous ethnic groups and languages contribute to a rich tradition of festivals, music, and dance. 

This vibrant cultural scene makes Cameroon an extroverted nation where social bonds are celebrated.

Uganda, with a +7.69% extroverted population, is renowned for its friendly and sociable people. 

The country’s lively markets, music festivals, and national parks provide ample opportunities for social interaction. 

Ugandans’ love for storytelling and communal activities further highlights their extroverted nature.

Nigeria, with a +7.43% extroverted population, is one of Africa’s most dynamic countries. 

Known for its bustling cities, particularly Lagos, Nigeria has a vibrant social life characterized by music, dance, and festivals. 

The Nigerian culture emphasizes communal living and social networks, making it an ideal environment for extroverts.

Asia: Uzbekistan & Afghanistan

Uzbekistan, with +8.5% extroverted, boasts a culture rich in hospitality and social interaction. 

The country’s tradition of tea houses (chaikhanas) serves as social hubs where people gather to share stories and build connections. 

The vibrant bazaars and cultural festivals also contribute to Uzbekistan’s extroverted nature.

Afghanistan, with a +7.56% extroverted population, has a culture that places a strong emphasis on family and community. 

Social gatherings, traditional music, and storytelling are integral parts of Afghan life. 

Despite the country’s challenges, the Afghan people maintain a resilient and extroverted spirit, fostering strong social bonds.

Oceania: Fiji

Fiji, with a +7.25% extroverted population, is known for its friendly and welcoming people. 

The island nation’s culture revolves around community and social activities. 

Traditional Fijian ceremonies, communal feasts, and vibrant dances reflect the extroverted nature of its people, making Fiji a paradise for social interaction.

Understanding the extroverted nature of these countries offers a glimpse into their dynamic social cultures.

From the bustling markets of Nigeria to the communal tea houses of Uzbekistan, these nations exemplify the vibrancy and energy that extroverts bring to the world.

How Do You Measure Cultural Intelligence? This Study Takes A Closer Look

Why do some individuals navigate cultural nuances effortlessly while others falter?

In today’s world, the ability to work in and with diverse cultural backgrounds is more crucial than ever. 

Cultural intelligence (CI), a concept born out of the necessity to understand and adapt to different cultural contexts, is essential to navigate global interactions. 

Often referred to as “CQ,” cultural intelligence extends beyond mere cultural awareness, encompassing a spectrum of abilities essential for effective cross-cultural interaction.

But how is cultural intelligence measured?

The works of Earley and Mosakowski measured cultural intelligence via four dimensions: metacognitive, cognitive, motivational, and behavioral.

Using these four factors, a new study takes a look at CQ from another angle.

The Four Dimensions of CQ

Researchers embarked on an ambitious endeavor: the construct-validation and assessment of a maximum-performance test of cultural intelligence. 

The study sought to delve into the psychometric properties of the test, shedding light on its influence on other measures of cognitive abilities and personality traits.

The findings of the study followed the comprehensive four-factor model of cultural intelligence, each of which contributes uniquely to the adaptive capacity of individuals in diverse cultural contexts.

Let’s take a look at each dimension:

  • Metacognitive CI, encompassing planning, awareness, and checking, emerged as the foundation of cultural adaptability. Individuals with high metacognitive CI possess the ability to strategically navigate cultural nuances and anticipate challenges proactively.
  • Cognitive CI, comprising culture-general knowledge and context-specific knowledge, reflects an individual’s understanding of cultural norms, values, and customs. This dimension underscores the importance of possessing a broad knowledge base and the ability to apply it contextually in intercultural interactions.
  • Motivational CI delves into intrinsic interest, extrinsic interest, and self-efficacy to adjust, highlighting the role of motivation in fostering cultural adaptability. Individuals with high motivational CI exhibit a genuine curiosity and willingness to engage with diverse cultures, coupled with the confidence to adapt their behaviors accordingly.
  • Behavioral CI, encompassing verbal behavior, nonverbal behavior, and speech acts, represents the outward manifestation of cultural adaptability. Individuals with high behavioral CI demonstrate sensitivity to cultural cues, effectively navigating communication patterns and social norms across diverse cultural contexts.

Maximum Performance Test Results

The study’s findings revealed notable distinctions between maximum-performance and typical-performance aspects of cultural intelligence. 

While the maximum-performance test demonstrated strong internal consistency and correlation with cognitive abilities, it exhibited minimal association with typical-performance tests of CI and openness to experience.

By presenting situational judgments, the test could serve as a powerful tool for nurturing cultural intelligence among young learners, allowing them to approach a diverse world with confidence and empathy.

Tactical Negotiation Across Cultures: Learning Cultural Context

Negotiating across cultures requires more than just mastering negotiation tactics; it demands a deeper understanding of cultural norms, practices, and values

This is why you should seek to understand differences in basics, like small talk, which we’ve discussed over the past few weeks.

And you should also familiarize yourself with negotiation practices and customs in specific cultural contexts.

In this post, we’ll shed light on key considerations for successful negotiations in East Asian, Middle Eastern, and Latin American cultures.

East Asian Cultures: Harmony and Hierarchy

In East Asian cultures like Japan, China, and South Korea, negotiation is deeply influenced by values of harmony, respect for authority, and long-term relationship building

Negotiators prioritize maintaining harmony and preserving face, often preferring indirect communication and subtle cues to convey messages.

Key Considerations:

  • Emphasize building trust and rapport before diving into negotiations.
  • Be mindful of hierarchical structures and deference to authority figures.
  • Avoid confrontational or aggressive negotiation tactics, as they may damage relationships.

Middle Eastern Cultures: Relationship-Building and Hospitality

In Middle Eastern cultures such as those found in Saudi Arabia, the United Arab Emirates, and Egypt, negotiation is characterized by an emphasis on personal relationships, hospitality, and honor.

Negotiators value trust and loyalty, and negotiations may involve lengthy discussions and socializing before reaching agreements.

Key Considerations:

  • Invest time in relationship-building and demonstrating respect for cultural customs.
  • Be prepared for indirect communication and the use of intermediaries in negotiations.
  • Show patience and flexibility, as negotiations may progress slowly due to the emphasis on building trust.

Latin American Cultures: Warmth and Flexibility

In Latin American cultures like those in Mexico, Brazil, and Argentina, negotiation is marked by warmth, flexibility, and a focus on interpersonal relationships.

Negotiators value personal connections and may prioritize socializing and building rapport before engaging in formal negotiations.

Key Considerations:

  • Demonstrate warmth, friendliness, and openness in interactions with counterparts.
  • Be prepared for negotiations to be fluid and dynamic, with a focus on finding win-win solutions.
  • Respect cultural traditions and customs, such as taking time for small talk and building trust gradually.

Embrace Cultural Diversity

Navigating negotiations in diverse cultural contexts requires sensitivity, adaptability, and a willingness to understand and respect cultural differences. 

By recognizing the unique negotiation practices and customs of East Asian, Middle Eastern, and Latin American cultures, negotiators can build trust, foster collaboration, and achieve successful outcomes in a globalized world. 

Misspeaks in Small Talk: How to Talk Small Across Cultures

Picture this: you’re at a bustling international conference, surrounded by professionals from all corners of the globe. 

As you navigate the sea of faces, you strike up a conversation with a colleague from Japan

You’re eager to make a good impression, but as the conversation unfolds, you find yourself struggling to find common ground.

You can tell your colleague is uncomfortable.

Maybe you spoke too personally too soon.

This scenario highlights the sometimes delicate nature of small talk across cultures

What may be considered polite and engaging in one culture could be perceived as intrusive or off-putting in another. 

In this blog post, we’ll unravel the mysteries of small talk in cross-cultural interactions.

The West

In Western cultures, small talk often revolves around neutral topics such as the weather, sports, or current events. 

For instance, in the United States, it’s common to initiate conversations with casual remarks like, “How’s the weather treating you today?” or “Did you catch the game last night?” 

These topics serve as safe conversational starters, allowing individuals to ease into interactions without delving into more personal matters right away.

The East

On the other hand, in many Eastern cultures, small talk tends to be more reserved and indirect, focusing on topics that preserve harmony and respect

In Japan, for example, small talk often centers around polite greetings and expressions of gratitude. 

Initiating conversations with phrases like “How are you?” or “Thank you for your time” demonstrates respect for social norms and etiquette.

The Middle East

In some cultures, such as those in the Middle East, small talk may involve more personal inquiries about family, health, or well-being. 

For instance, in countries like Saudi Arabia or the United Arab Emirates, it’s common for individuals to inquire about each other’s families or offer blessings for good health and prosperity.

The Missteps & Misspeaks

Though small talk can serve as a tool to build rapport, it can also present cultural pitfalls if not approached with sensitivity and awareness

For instance, in China, discussing topics related to politics, religion, or personal finances may be considered taboo, as they can potentially lead to conflict or discomfort. 

Similarly, in some cultures like Finland or Sweden, excessive small talk may be perceived as insincere or intrusive, as these societies value directness and authenticity in communication.

Navigating these cultural boundaries requires a keen understanding of local customs and norms

By observing and adapting to the small talk conventions of different cultures, individuals can bridge cultural divides, foster connections, and build trust in their interpersonal interactions.

Building Bonds Across Cultures: Strategies to Build Trust in Negotiations

Unlocking successful outcomes in cross-cultural negotiations often hinges on a fundamental element: trust. 

We talked last week about how important trust is to negotiations and that different cultures approach trust differently.

As borders blur and global interactions become commonplace, understanding how to cultivate trust across cultural divides is essential for effective communication, collaboration, and deal-making. 

The power of trust is crucial in navigating the complexities of global business negotiations, and here are some ways to build it.

Cultural Sensitivity and Respect

Demonstrating respect for cultural norms, values, and customs is essential for building trust in cross-cultural negotiations. 

By showing an appreciation for cultural differences and adapting communication styles and behaviors accordingly, negotiators can convey sincerity and foster trust.

For example, in a negotiation with a Japanese business delegation, acknowledging and respecting hierarchical structures and formalities, such as addressing senior members with appropriate titles and gestures of deference, can cultivate trust and goodwill.

Transparency and Openness 

Transparency breeds trust in cross-cultural negotiations. 

Sharing information openly, providing clear explanations, and avoiding ambiguity can instill confidence and demonstrate a commitment to honesty and integrity.

For instance, in negotiations between a European company and an African counterpart, openly discussing financial projections, potential risks, and decision-making processes can alleviate concerns about hidden agendas or ulterior motives.

Consistency and Reliability

Consistency in actions and words is paramount for building trust in any relationship – but especially across cultural divides. 

Delivering on promises, honoring commitments, and demonstrating reliability over time can establish a foundation of trustworthiness.

For instance, a European company is negotiating a partnership with a Middle Eastern counterpart. 

The European company commits to delivering a proposal by a specific deadline and ensures that it is not only met but also includes all promised details and specifications. 

They also consistently provide accurate and transparent information throughout the negotiation process, demonstrating integrity and reliability.

By consistently demonstrating reliability in their actions and words, the European company earns the trust of their Middle Eastern counterparts.

Active Listening and Empathy

Actively listening to the perspectives, concerns, and priorities of counterparts and demonstrating empathy can foster trust by signaling genuine interest and understanding.

For example, a tech company in Silicon Valley is negotiating a partnership with a manufacturing company in China. 

The Chinese company expresses concerns about maintaining control over certain aspects of the project to ensure alignment with their production standards and timelines. 

Instead of dismissing these concerns or pushing their own agenda, the Silicon Valley team takes the time to understand the underlying reasons behind these preferences.

They engage in active listening by asking clarifying questions and seeking to empathize with the challenges faced by their counterparts. 

They acknowledge the importance of quality control in manufacturing and express a genuine desire to find a solution that meets the needs of both parties.

This approach fosters a sense of trust and mutual respect between the two parties, laying a solid foundation for a collaborative partnership based on open communication and shared understanding.

Building Bridges of Trust

Trust serves as the linchpin that holds relationships together and propels agreements forward. 

By embracing cultural sensitivity, transparency, consistency, and empathy, negotiators can bridge cultural divides, foster trust, and lay the groundwork for successful collaborations that transcend borders. 

Ultimately, building trust in cross-cultural negotiations is not just about reaching agreements; it’s about forging enduring bonds of mutual respect, understanding, and cooperation in an increasingly interconnected world.

Building Bonds Across Borders: The Crucial Role of Trust in Cross-Cultural Negotiations

Who do you trust? And why?

The answer may be partially rooted in your culture.

Through two eye-opening experiments in a study on cross-cultural differences in trust, researchers examined how people from different cultures build trust with strangers

They focused on Americans and Japanese, expecting their trust-building methods to differ. 

And they were right.

American vs. Japanese Trust

For Americans, trust was thought to come from shared group memberships, while for Japanese, it was about having direct or indirect connections with others.

The results confirmed these ideas. 

In both experiments – one involving questions and the other a money-sharing game – Americans trusted people from their in-group more. 

But for the Japanese, something interesting happened: when there was a chance of having an indirect connection with someone outside their group, their trust increased even more than for Americans.

These findings show how cultural backgrounds shape the way we trust others. 

For Americans, it’s about being part of the same group, while for Japanese, it’s more about having connections, even if they’re not direct. 

Understanding these differences is crucial for better communication and relationships across cultures.

And for negotiations.

Understanding the Significance of Trust

In cross-cultural negotiations, trust goes beyond mere reliance on promises or assurances; it reflects a deep-seated belief in the integrity, credibility, and goodwill of one’s counterparts. 

Trust fosters open communication, facilitates collaboration, and enhances the likelihood of reaching mutually satisfactory outcomes. 

Without trust, negotiations may stall, misunderstandings may arise, and relationships may falter.

Strategies for Building Trust Across Cultural Divides

Think about what you learned in the earlier study.

Before negotiations commence, you might consider researching how the culture views trust and attempting to adapt to that view

For instance, let’s say you’re a businessperson from the United States negotiating a deal with a company based in Japan. 

In American culture, trust might be primarily based on shared goals or business interests. 

However, in Japanese culture, trust is often built through personal connections and relationships.

To adapt to the Japanese cultural sense of trust, you might prioritize building rapport and establishing personal connections before diving into business discussions. 

This could involve taking the time to engage in small talk, showing genuine interest in your Japanese counterparts’ backgrounds and interests, and demonstrating respect for their cultural norms and customs.

By understanding and adapting to the Japanese view of trust, you can lay the foundation for a more productive and harmonious negotiation process, ultimately increasing the likelihood of reaching a mutually beneficial agreement.

We’ll discuss more strategies for building trust next week.

Feeling “Some Type of Way”: Untranslatable Emotions Across Cultures

Does something got you feeling “some type of way,” but you can’t quite describe it?

Well, you might be able to find the exact word for your very specific feeling in a different language.

In a book, titled A Brief History of Intelligence, author Max Bennett highlights emotion words in different cultures that are untranslatable in other languages.

He writes,

“In German, there is a word, sehnsucht, that roughly translates to the emotion of wanting a different life; there is no direct English translation. In Persian, the word ænduh expresses the concepts of regret and grief simultaneously; in Dargwa, the word dard expresses the concepts of anxiety and grief simultaneously. In English we have separate words for each.” 

Language is a window into the soul of a culture, offering insights into the unique perspectives, values, and emotions that shape its identity. 

Across the globe, there exist words that defy easy translation, encapsulating complex sentiments and experiences that eclipse linguistic bounds.

Let’s take a look at a few of these words.

Litost & the Soul

Litost, a Czech term, embodies a profound sense of anguish and torment, an existential angst that permeates the soul.

It reflects the bittersweet realization of one’s own inadequacies and failures, tinged with a yearning for redemption and absolution.

Pena Ajena & Public Humiliation

Pena ajena, from Spanish-speaking cultures, captures the cringe-worthy sensation of vicarious embarrassment or shame experienced when witnessing someone else’s social blunder or misfortune.

It evokes a feeling of discomfort and awkwardness, tinged with empathy and a desire to alleviate the other person’s discomfort.

Hygge & A Warm Cup of Tea

Hygge, a Danish concept, celebrates the art of cozy contentment and simple pleasures.

It encompasses the warmth of shared moments with loved ones, the comfort of a crackling fire on a cold winter’s night, and the joy of savoring life’s small delights.

Inshallah & The Divine

Inshallah, an Arabic phrase, translates to “God willing” and embodies a profound acceptance of fate and divine providence.

It reflects a belief in the uncertainty of the future and the recognition that outcomes are ultimately in the hands of a higher power.

Koi No Yokan & True Love

Koi no yokan, a Japanese term, describes the premonition or intuition of love, the sense of knowing upon first meeting someone that a profound and meaningful connection will blossom between them.

It conveys a deep-seated belief in the power of destiny and the inevitability of love’s unfolding.

Each of these words/phrases offers a glimpse into a world of human experience, revealing how emotion, belief, and perception come together in language. 

In exploring the cultural significance of these words, we gain a deeper appreciation for the diversity of human expression and the universal yearning for connection, understanding, and meaning.