My wife and I moved to Spain in my early days as a CEO.
Whether it’s local cuisine, festivals, customs and rituals, greetings, dress codes, body language, taboos, etc., a local friend will always be better able to explain to you the values and norms of their culture, often better than any textbook can.
This is what my wife and I were looking for – a respectful and open encounter between two cultures.
And Spain seemed the perfect place for just such an encounter, as the culture is warm and open, easy to connect with, especially in comparison to my more reserved native Swiss culture.
So, we decided to throw a dinner party, and we invited friends over to our place.
We prepared everything; cooked an elaborate meal, arranged our table, and watched the clock, waiting for our special guests to arrive.
The time came and went. Nothing.
No one showed up.
We double checked the date to see if there was some sort of misunderstanding. Nothing seemed out of line.
After debating what might have happened, we chalked it up to forgetfulness on their part and, later, invited another group of friends over.
They didn’t show up either.
And a third time. Again, no one.
Were we social pariahs?
Fortunately, we weren’t. We just didn’t know what social etiquette in Spain commonly dictated of a host.
On the third no-show, we finally did what we should have done the first time: we asked one of the invitees why he didn’t come.
“You didn’t call to confirm the day before, so I assumed dinner was canceled.”
This baffled us.
It’s typical in Switzerland for plans to be made far in advance without necessitating a confirmation.
You could set up a dinner date half a year in advance with friends, and the guests would show up right on time.
We had assumed sameness and the result was crossed wires.
This is the missing link in most cross-cultural conflicts: a piece of social etiquette that you weren’t aware of or didn’t quite understand.
We learned a lesson that day.
If faced with any cultural conflict, simply ask (the first time) when you are confused by something.
Usually, the conflict will be cleared up straight away with no hard feelings…that is, if you can dredge up a bit of cross-cultural understanding.