Prosocial Behavior: Why Do We Give? Why Do We Care?

Do you donate money to charity? Time and energy to volunteering? 

Are you concerned about social issues, like homelessness, racial discrimination, or gender inequality?

If you answered ‘yes’ to any of these questions, then you’re engaging in prosocial behavior.

Over the next few weeks, we’ll be looking at prosocial behavior and culture.

But first, let’s define and understand it.

Origin of the Term, ‘Prosocial Behavior’

The term, ‘prosocial behavior,’ appeared in the ‘70s as an antonym for ‘antisocial behavior.’

It’s defined as demonstrating actions such as cooperation, diplomacy, sharing, helping, feeling empathy, etc.

Basically, prosocial behavior involves caring for other people and your community.

Personal benefits of being a “helper” include boosting one’s mood, reducing stress, and giving your network or community social support.

Reasons for Prosocial Behavior

Aside from the personal benefits of prosocial behaviors, there are other evolutionary and psychological reasons to engage in it. 

  • Reciprocity – Helping others may have evolved from the social norm of reciprocity. When on the receiving end of help, one might feel obliged to help the person in return in their time of need.
  • SocializationEarly child development often includes teachings on kindness, sharing, and helping. These prosocial behaviors may be encouraged as the child grows.
  • Egoism – One might be performatively prosocial, engaging in prosocial behaviors purely to benefit themselves.
  • Survival of the Fittest – Evolution might explain why prosocial behaviors developed. Helping one’s in-group (family, for instance) would ensure survival of your species and/or genetics.

Types of Prosocial Behavior

Researchers have that prosocial behavior can be driven by different motivations.

Here are three distinct types of prosocial behavior:

  • Altruistic – This type of prosocial behavior is not motivated by personal gain. It seeks to help and support others for their sake. Think donating to a cause anonymously.
  • Reactive – This type of prosocial behavior is motivated by individual needs. The individual is acting in response to someone’s specific need. Think supporting a friend when they’re going through a hard time.
  • Proactive – This type of prosocial behavior is motivated by personal gain. The goal of this behavior is to seek status and in-group popularity through “generous” actions. Reciprocity is expected. Think national diplomacy.

With this brief introduction to prosocial behavior, we’ll be discussing how it manifests culturally over the next few weeks in the context of charity and volunteering.

From Mandarin to Italian, How Language Shapes Genetics

Can you differentiate Mandarin from French or Italian?

Of course, you can. 

The sounds of each of these languages are very different, from hard or soft consonants to long or short vowels.

Due to the dynamic sounds of each mother tongue, you can see the adaptation of different vocal tracts across cultures.

These adaptations have developed across generations according to the languages spoken in countries around the world.

We discussed gene-culture coevolution last week in relation to the human species and speech.

Now, let’s talk about how speech and language have evolved our genetics across cultures.

Physiological Traits Adapt to Language

Speech-related physiological adaptations vary across the human species according to the language spoken.

Some languages, like German or Arabic, require deep guttural sounds due to the harsh consonants.

Others, like Spanish, require speakers to roll their r’s.

One of the ways in which this presents in our physiology was reported by Discover Magazine.

Researchers found that the roof of the mouth differs across cultures, according to how vowel sounds are pronounced. 

Furthermore, these anatomical variations evolve upon each generation, creating an evolution in the language itself and the sounds of speech.

The study’s author, Linguistics Expert Dan Dediu, says, 

“Even small variations in the shape of our vocal tract may affect the way we speak, and this may even be amplified — across generations — to the level of differences between dialects and languages.”

The Study

How did researchers discern this change?

The study looked at over 100 people from several ethnolinguistic groups in Europe, North America, China, and across India.

MRI scans were taken of the hard palate of each participant.

Using the scans and machine learning, computer models formed a picture into the future of the hard palate and the sounds it might produce. 

Five commonly used vowel sounds – the “uh” in sofa,” the “ah” in “hot,” the “oo” in “boot,” the “a” in “bat,” and the long “e” in “feet” – were plugged into the computer model. 

A second generation, mimicking the sounds from the first, showed the amplified pronunciation of each sound – as did 50 generational models after it.

Though the change in the shape of the hard palate over time only impacted pronunciation slightly each generation, the change in the vowel sounds after 50 generations was much more pronounced.

The researchers write that,

“besides culture and environment, quantitative biological variation can be amplified, also influencing language.”

This research begs the question: what will our languages sound like in 50 generations…and how did they sound 50 generations ago?

The Myth of Spanish King Ferdinand, the Lisping King & the True Gene-Culture Coevolution of Speech

There is a common myth in Spain that King Ferdinand was born with a lisp.

As the story goes, this speech impediment led to the Spanish pronunciation of “z” and “c” with the soft “th” sound, as Ferdinand’s courtiers imitated his lisp.

This Spanish pronunciation of “z” as “th” differs from the “z” as “s” spoken in western Spanish-speaking countries.

In reality, the “s” sound exists in the Spanish language; it is just not applied to “z” or “c” (the latter, when followed by “i” or “e”). 

Thus, it follows that the differences in pronunciation across Spanish-speaking cultures are not due to a lisping king, but rather to the natural regional differences that develop in living languages.

In the same way that American pronunciation of English varies from British pronunciation, peculiarities of living languages emerge across many groups, regions, countries, etc.

While King Ferdinand’s story is nothing but an urban legend, culture and genetics really do work together to create physiological differences related to speech.

Here’s how.

Genes & Culture Interact

Herbert Gintis’ paper titled, “Gene–culture coevolution and the nature of human sociality,” defines the gene-culture coevolution theory as follows:

“Gene–culture coevolution is the application of sociobiology, the general theory of the social organization of biological species, to humans—a species that transmits culture in a manner that leads to quantitative growth across generations.”

Cultural differences have produced changes in brain size, body size, and other aspects of human anatomy across the human species.

Last week, we talked about how genes and culture worked together to alter our diet – specifically, our ability to consume milk products – and how that ability varies across cultures according to their cultural history.

In the same way, gene-culture coevolution has symbiotically shaped human speech and communication.

Speech & Communication

Gintis goes on to explain how gene-culture coevolution is readily apparent in the physiological evolution of human speech and facial communication.

He writes that genetic alterations that improve speech are propagated due to the increasing importance human society places on communication. 

In early humans, speech production was facilitated by the evolution of regions in the motor cortex, including the adaptation of muscles and nerves in the tongue, larynx, and mouth that help produce speech.

Other physical attributes that have adapted over time in humans to improve speech include a low larynx in the throat, a shorter oral cavity, and the hypoglossal canal of the tongue, all of which both help produce sounds.

The Wernicke’s and Broca’s regions in the cerebral cortex are either absent or are very small in other primates; they’re large in humans, enabling comprehension and speech.

Human facial musculature is also more highly developed, allowing the eyes and lips to impart nonverbal communication.

Considering the development of these attributes that facilitate speech in humans, you can see that genes and culture have worked closely together to evolve the human species.

Next week, we’ll talk about how these physiological aspects of speech differ across cultures.

Your Ancestors Couldn’t Drink Milk, But You Can: Here’s Why

Got milk?

Your ancestors didn’t.

About 10 millennia ago, human adults couldn’t drink milk.

The BBC article, “How Human Culture Influences Our Genetics,” outlines why the human adults of today are more lactose tolerant, while those of yesteryear were not.

Lactose tolerance – or intolerance – is genetic.

Prior to dairy farming, only children could manage to chug a glass of milk without getting sick. 

When some cultures began dairy farming, a genetic mutation created an ability amongst adults to digest milk properly.

This mutation was passed on to offspring over time.

Last week, we discussed how culture is outpacing genetics when it comes to human evolution.

This is one example where culture may not have outpaced genetics but still worked symbiotically to evolve a tolerance to milk through natural selection.

Lactose Tolerance Today

As mentioned, those cultures with a background in dairy farming are significantly more lactose tolerant today, because they’ve developed the related gene.

This is another example of how culture impacts biological evolution.

That gene effectively produces the enzyme, lactase, which breaks down lactose (the sugar found in dairy products) in the small intestine.

Cultures with a higher prevalence of lactose intolerance see lesser production of lactase in infancy.

Upwards of 70 percent of adults from East Asian and West African cultures suffer lactose intolerance, along with those of Greek, Italian, Jewish, and Arab heritage.

On the opposite end of the spectrum, those cultures with high lactose tolerance include Northern European cultures, particularly those of the Nordic region. 

The populations of Sweden and Finland have a reported tolerance of 74 percent and 82 percent, respectively.

These tolerance levels might be related to the immigration of lactose tolerant groups to these regions, rather than a background in dairy farming, as the cultures aren’t historically rooted in the production or consumption of milk.

But these countries may be the exception that proves the rule.

As anthropologist and co-author of The 10,000-Year Explosion: How Civilization Accelerated Human Evolution, Henry Harpending, writes:

“Which came first, the cattle or the mutation, you can’t tell. If the mutation had not occurred, there wouldn’t be so much dairying. But if people who could digest lactose didn’t have cattle, the mutation would have had no advantage.”

The Cow or the Milk

Although we may not know what came first – the cow or the milk tolerance – we can spot some aspects of “survival of the fittest” in the evolution of these cultures.

Cultures with higher lactose tolerance were historically able to survive famine at a higher rate and may have even made for stronger warriors, due to bone health.

In his research on the subject, Professor Daniel Wegmann of the University of Fribourg in Switzerland, concludes:

“Over the past 3,000 years, lactase-persistent individuals had more children or, alternatively, those children had better chances of survival than those without this trait.”

We can only expect lactose tolerance to grow even more within the next 3,000 years.

Does Culture Drive Human Behavior More Than Genetics?

Biologists say that behavior is ultimately determined by natural selection.

This is because genetic structures are constructed according to the mental processes and learned patterns and responses to different environments.

As Richerson and Boyd, authors of Not By Genes Alone: How Culture Transformed Human Evolution, note: physiological changes that shape behavior are evolutionary.

Take bird migration, for instance.

Instead of passing winter in harsh environments, birds have acquired their migratory behavior according to evolutionary physiological reactions.

The brain has formed evolutionary strategies across time to send hormonal signals that trigger annual migration to warmer climates.

So, while genes may determine the traits and behaviors best suited to the environment, the environment has helped shape these genes. 

Where does culture come into play?

Culture is part of the environment, especially where humans are concerned.

Culture Drives Human Evolution

Taking the environment’s impact on evolution a step further, in a study by the University of Maine, culture was found to drive human evolution even more so than genetics.

According to the 2021 study by researchers, Tim Waring and Zach Wood, humans adapt to their environment and challenges in their environment via culture – in the form of learned knowledge, skills, and practices –more effectively and at a faster pace than through genetics.

One reason for this “special evolutionary transition” is that the cultural transfer of knowledge is flexible and fast when compared to genetic transfer.

Waring notes that:

“Gene transfer is rigid and limited to the genetic information of two parents, while cultural transmission is based on flexible human learning and effectively unlimited with the ability to make use of information from peers and experts far beyond parents.”

This results in a stronger adaptation via cultural evolution than genetic evolution allows.

The researchers also argue that culture’s group-oriented nature produces more group-oriented evolution as well.

Ways in Which Humans Have Evolved

How have humans evolved via culture?

Humans have adapted in several key ways over the millennia.

These include:

  • Capacity for social learning
  • Predisposition to be cooperative
  • Capacity to collaborate
  • Diminishing aggression

Genetics and culture work together to adapt behaviors, but as Waring and Wood’s research suggests, culture is becoming even more influential on the evolution of human behavior.

As Waring concludes:

“This research explains why humans are such a unique species…We are slowly becoming ever more cultural and ever less genetic.”

Nature Vs. Nurture & Cultural Evolution

Language is culture. Food is culture. Customs are culture.

They are all taught. They are all shaped and communicated across generations through group orientation and primary socialization.

In the book, Not By Genes Alone: How Culture Transformed Human Evolution, authors Peter J. Richerson and Robert Boyd explain that some scientists argue that culture and human behavior cannot be tied to evolutionary theory and biology, quoting the concept of nature versus nurture.

Culture is something created via nurture, while biology is formed by nature.

An individual’s concept of time, her values and customs, her language – all of this is formed by the environment in which she grows up.

It is nurtured.

An individual’s eye color, his height, any genetic disease he may have – all of this is formed by genes.

It is the result of nature. 

Considering this, many argue that evolutionary theory does not come into play in regards to learned behaviors that are shaped by the environment.

As we’ve discussed in many blog posts, cultural behaviors – and most other human behavior – is learned; therefore, the argument is that biology has little to do with creating it.

But Richerson and Boyd suggest that this is not the case, due to the symbiotic nature of genes and their environment.

Genes & the Environment Interact

Genes are not blueprints specifying an organism’s final draft.

Instead, the genetic information stored in an organism interacts with the environment around it while the organism is developing.

As Richerson and Boyd describe it:

“Genes are like a recipe, but one in which the ingredients, cooking temperature, and so on are set by the environment.”

And like any recipe, the traits of the organism will vary based on the differences in the environment.

Some traits are more affected by environment than others.

For instance, most humans develop two ears, despite the environment they’ve grown in, but depending on their nutritional environment during youth, they can develop different growth and health outcomes into adulthood.

Environmental differences can also cause differing behaviors in organisms that are genetically the same.

In such circumstances, the environment is the direct cause of different traits and behaviors.

And because culture is both a part of the environment and a reaction to it, while genes are the evolutionary response to past environments, neither can be removed from the equation.

They are symbiotic.

We’ll take a closer look at the degree to which genes and culture influence human behavior next week.

Smell This: A Study in Scent

Sniff, sniff – there’s something in the air.

Is it fresh cut grass, the aroma of borscht cooking? Is it the stench of durian?

When compared with our other four senses, our sense of smell goes rather unnoticed.

Sight, sound, taste, touch – they all get plenty of play.

But smell…

Unless there’s a strong repulsion or attraction to an odor, this sense wafts under the radar.

And, yet, it’s one of our most powerful senses.

A Rose By Any Other Name…

Rockefeller University’s Andreas Keller conducted research on smell perception that demonstrated just how sensitive our sense of smell can be.

There’s a diverse complexity in scent that is unrivaled by sight and sound. The scent composition of a rose, alone, contains around 275 elements.

And humans can differentiate between trillions of these scents, according to Keller.

Keller’s study, published in Science Magazine in 2014, tested the capacity of humans to determine differences in various odor mixtures that had different shared components.

Their conclusion that humans can discriminate between upwards of a trillion odors far surpassed previous scientific literature, which determined 10,000 odors was our limit.

Comparably, we can only see somewhere between 2.3 to 7.5 million colors, and we can only hear 340,000 sounds.

As quoted in Keller’s abstract:

“[This research] demonstrates that the human olfactory system, with its hundreds of different olfactory receptors, far outperforms the other senses in the number of physically different stimuli it can discriminate.”

When it comes to the schnoz, the ear and eye can’t compare.

Evolution of Scent

Darwin knows the reason we can discriminate minute differences between odors: evolution.

What’s evolution got to do with it?

It turns out that smell is a handy tool for survival.

For instance, when we take week-old leftovers out of the fridge and give them a sniff, we can tell whether or not they’ve gone bad. If we crack that egg over the frying pan, and there’s a rancid odor, we know not to eat it.

So, if it’s a matter of life or death, the nose knows.

Another key factor in the study was that, when discerning scent, women regularly out-performed men. This may be because, throughout history, they most often prepared meals and had to know when food was rotten.

Animal Olfactory: How Do Humans Compare

After taking all this in, the human sense of smell may seem like a super power, but it falls way behind that of dogs and other animals.

Really, in the food chain of smell, we’d be on the bottom rung.

Think about it: this is the reason we use drug dogs at airports. Have you ever seen a customs officer sniff out a balloon of cocaine?

Regardless, our sense of smell is still incredibly sharp, and we’ll talk next week about how that sharpness impacts memory.

Coloring the World: The Evolution of Color Perception

What colors do you see here?

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What about here?

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Image Credit: CSG Ltd https://www.cheapsurfgear.com/

Here?

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Here?

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It might surprise you to know that in Homer’s famed works, The Iliad and The Odyssey, he described the sea as wine-dark.

He described sheep’s wool as violet.

And the color of honey? Green.

All of this seems to imply that either the world’s color palette has changed…or, more likely, the human perception of color has.

Old Testament Eyesight

We assume that our world has and will always appear visually the same to everyone. In fact, that is not the case at all.

Guy Deutscher explains in his book, Looking Through the Language Glass, why the world looks different in other languages. 

Deutscher highlights philologist Lazarus Geiger’s 1867 discovery of strange color descriptions in old text.

Along with Homer’s descriptions, listed above, the Old Testament also describes faces that turn green with panic, red horses, and dove feathers in green gold.

These color descriptors are unusual today, and that may not be due to artistic license; rather, the evolution of eyesight may be at play here.

Evolution of Eyesight

Color perception and evolution walk hand-in-hand, according to one of the first research theories into what links the two.

As color perception became more important in developed civilizations (like the ancient Greeks), the human eye’s color sensitivity enhanced across generations.

Take blue, for example.

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The color blue was absent in early text (see the wine-colored sea above). Yet, the color red was everywhere, as distinguishing red was paramount to survival.

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Why?

Red=blood = danger.

Red appears in most old languages and has long appeared in garment dyes. Blue, on the other hand, has always been rare in nature and difficult to manufacture, thus our unnecessary sensitivity to it and its description.

Absence of Color

“The more delicate cones of the retina, which impart the higher color-sense, have probably developed gradually only during the last millennia.”

– biologist Ernst Haeckel, 1878

Darwin’s co-discoverer of natural selection, Alfred Russel Wallace, agreed with Haeckel. He said in 1877 that our “perception and appreciation of color” was a recent acquisition.

When researching language of color in traditional cultures – like that of the Klamath Indians in Oregon and the Nubians in Africa – scientists found similar color descriptors used as in old scriptural languages.

At the time, many in the scientific community assumed this similarity in language between old scriptural color descriptions and those used by what they called “primitive societies” was due to the assumed physical and intellectual inferiority of these groups (a popular belief at the time).

But they would soon discover they were very wrong to assume. Tune in next week to find out why.