The Colonial Superiority Complex: Why Adapting to Another Culture is a Struggle for The West

Do you easily adapt to another culture? Do you find value in another’s values and seek to understand norms and behaviors?

For Westerners, in particular, this step in cultural integration is difficult.

And its difficulty has its roots in history.

The Colonial Superiority Complex

Samuel P. Huntington, American political scientist and former director of Harvard’s Center for International Affairs, considers two opposing civilizations as particularly dangerous: the Muslim world and Western civilization.

Why did he consider these two civilizations to be dangerous?

1) Their “superiority complex” in relation to other cultures

2) Their willingness to enforce their values and norms on others

In this case, we’re defining “civilization” as a group of cultures that share history and values.

In his groundbreaking book, The Clash of Civilization, he writes, 

“It is my hypothesis that the fundamental source of conflict in this new world will not be primarily ideological or primarily economic. The great divisions among humankind and the dominating source of conflict will be cultural. […] The clash of civilizations will dominate global politics. The fault lines between civilizations will be the battle lines of the future.” 

Published in the nineties, a number of Huntington’s predictions unfolded in reality. These two civilizations did indeed come to a head in many conflicts along the “fault lines” and continue to today.

Both Muslim civilization and Western civilization have a history of invading other cultures and universally imposing their rule of law and way of life through violence.

While all civilizations enter into war for access to resources, some in history have notably allowed the local culture to remain without much or any interference.

Others, however, attempt to convert cultures to their own way of life, often buoyed by religion.

Consider this: if your belonging to a civilization is based on race (for instance, Chinese or Slavic civilizations), the culture cannot expand.

However, if belonging is built on behavior, values, and norms, then yes, conquered people can adapt to the lifestyle.

European Colonialism in Africa

A vivid illustration of this lies in Africa.

20th century European colonialism exploited the continent both economically and culturally.

Schools, universities, and churches were built, so Western values and norms could be exported.

The political leaders in the West at that time viewed their culture as superior, so imposing it on others came with the territory.

However, as failed attempts at implementing working democracies in North Africa have shown, an external force imposing culture in this fashion does not work and instead results in civil war and failed states (e.g. Libya, Syria).

Although that’s not to say democracy will never work in other countries, a shift from ethnic culture to national culture is required, and such a shift in mentality takes willingness and time.

The West didn’t allow either.

China in Africa

On the other hand, there’s China.

Without anyone noticing, China has become Africa’s biggest trading partner, with more than $200 billion in annual goods exchanged.

During the first decade of the 21st century, a million Chinese expats have moved to Africa, largely as traders and laborers.

But the Chinese approach is different than Western colonialism. No attempts have been made by China to promote their culture on the continent.

There are no Chinese missionaries, think tanks, schools, or cultural centers. China is there purely for economic benefit; not to globally expand their culture and civilization.

African culture and political systems are left untouched by their largest trading partner.

This is the difference in approach. And this historical difference is why those from Western cultures find learning and adapting to another culture to be difficult.

Next week, we’ll talk about how to overcome that.

Body Odor & Dead People: How Culture & Scent Preferences Mix

What would you do if you were on the metro, and you caught a strong whiff of body odor? You’d probably hold your breath, right?

Over the past few weeks, we’ve learned that cultures view scent in different ways.

The West tends to view it as of a lower order, in relation to the other four senses.

Other cultures – like the Onge and Indian groups – hold scent in high esteem. Algerians even reference the nose as their “honor.”

But not only do we view scent in a different way; we also may smell it differently.

Body Odor & Dead People

In some cultures, physical scent takes on a spiritual form.

For instance, a person’s scent is associated with personal identity for the Bororo of Brazil and the Serer Ndut of Senegal.

The Bororo see body odor as a person’s life force.

And the Ndut take this a step further. They believe in a physical and a spiritual scent-defined force.

The physical force is, of course, associated with body odor. The spiritual force may indicate when a deceased person or ancestor has been reincarnated in the body of a child with a similar scent.

On the other hand, Western cultures generally consider body odor unfavorable and even embarrassing. They do anything they can to cover it up.

Deodorants, body sprays, cologne, aftershave.

Natural body odor in the West is not a good thing.

But a Westerner in Africa might be considered strange for trying to cover up their god-given scent. In fact, I’ve been told by Africans that white people smell like death…which we can safely assume is not a compliment.

The Scents Around Us

The cultural preferences of scent may be partially influenced by the scents surrounding us, the scents we’ve taken in during primary socialization.

Consider a local market in Africa.

The fragrances are strong, exotic, unfamiliar. A Westerner might breathe in these aromas and find them unpleasant, while locals would probably disagree.

Much of what we find attractive in a scent depends on what’s valued in our culture.

In Ethiopia, the Dassanetch people, who raise cattle, find the smell of cattle preferable. The scent is tied to fertility and social status, so men often cover their bodies in cow manure and wash their hands in cow urine.

In Mali, the Dogon people find the fragrant scent of onion alluring. Both men and women use fried onion as a perfume, rubbing it on their bodies to attract partners.

All of these examples just goes to show that our own environment often influences our preferences, shapes how we see the world, and ultimately defines our sense of smell.

Next week, we’ll discuss research on the differences in German and Japanese scent preferences.

10 Cultural Universals: The Role of Family in Culture

We’ve talked about geography and language and their relationship with culture over the past couple weeks.

Family is the third universal in our ten-part series.

Whether you’re from a culture which is centered around a nuclear family or one that embraces an extended family model, the family unit is an integral part of your cultural and your personal development.

This is why family dynamics are a common focus of cultural studies. From family member roles to labor division to rites of passage, culture begins at home and the family is its core.

Collectivist vs. Individualist

While there are obviously many family structures across cultures, let’s focus this discussion on two main distinctions: collectivist and individualist cultures.

One of the main ways in which these groups differ is in their family dynamics. Individuality is obviously stressed in individualist cultures, while interdependence and conformity are valued by collectivist cultures. And these dynamics are prevail within the family.

As Marcia Carteret, M. Ed., writes in “Cultural Differences in Family Dynamics”:

“Individualistic cultures stress self-reliance, decision-making based on individual needs, and the right to a private life. In collectivist cultures absolute loyalty is expected to one’s immediate and extended family/tribe.”

In other words, collectivist cultures put the needs of the family/group (the collective) before individual needs.

Nuclear vs. Extended

In examining the prevalence of nuclear and extended families in developing and developed countries, the un.org writes:

“The presence of two adult members per household in developed countries is an indication of the predominance of the nuclear type of family; on the other hand, the presence of more than two or three adult members in a household in developing countries indicates prevalence of an extended type of family or of a nuclear family with adult children present.”

The nuclear family is composed of parents and their children. This model is commonly followed by Western cultures and developed countries. Children are often raised to become independent and move out on their own when they reach adulthood.

The extended family model is often found in collectivist cultures and developing countries in Asia, the Middle East, and Africa, as well as in Hispanic and American Indian cultures. In this model, the extended family – including grandparents, aunts, uncles, and cousins – are an intimate part of the familial network.

Whereas individualist cultures prize privacy and independence, with the nuclear family living separately from the extended family, collectivist cultures often share the household across generations. In a multi-generational household, you might find three or more generations cohabitating. Grandparents might live with their adult children and grandchildren.

In some of these households, the eldest son brings his new wife to live with his parents at home. The daughter-in-law submits to the mother-in-law.

“Relatives” unrelated by blood may even play a significant role in the family, with tribal leaders being consultive beings in American Indian families and godparents serving this role in Hispanic families.

Next week, we’ll talk more extensively about familial roles and rites of passage across cultures.

The Baobab Theory of Culture

Most folks who are interested in culture have heard about the Iceberg Theory.

The phrase was coined by Ernest Hemingway and applies to his style of writing – a.k.a. the theory of omission. But it also applies to culture.

The idea is that the deeper meaning of a story is below the surface. Or, in the theme of our blog, the deeper meaning of a culture…

Like an iceberg, that which we see of culture only makes up a small portion of the whole. What lies below is even more astounding and impactful.

But I’d like to expand on the Iceberg Theory and compare culture to a baobab.

The Baobab

We talked last week about the mythical baobab tree.

For the purpose of this theory, the baobab’s huge trunk and canopy will represent the visible part of culture.

Traditional clothing, food, art, architecture, language, gestures, appearance, behavior – this is all represented in the visible part of the baobab.

Behavior is often regulated by norms. Folkways, mores, taboos and laws are all represented above the surface.

The small branches at the edges of the canopy represent folkways, the most flexible of the norms. As the branches extend toward the trunk, they become thicker and more rigid. These are a society’s mores. They’re stricter and often based in deeper values.

And the trunk, itself? This represents a culture’s taboos and laws. Punishment for those who do not adhere to these two sets of norms is the most severe. Society members must comply, or they’ll be ostracized or imprisoned.

Know Before Traveling

While knowing the baobab – or the visible part of a culture – is only the beginning of full-on cross-cultural integration, this basic intro would probably be enough for brief travel to a foreign country or a short business trip.

For instance, if you’re traveling to Greece, it would be nice to know that their official working day ends during the early afternoon. Moreover, when formal events are held at work, they are often attended by only employees of the same rank.

Or if you’re on business in the UK, you’ll find that business culture there is quite direct. You’ll also find that the Brits are often on first-name basis with fellow colleagues and superiors. This may seem in stark contrast to the stereotypical image of their formality.

On the other hand, if business takes you to Portugal, you might be addressed very formally as “doutor” (doctor), whether you have a doctorate or not. Everyone with a university degree is honored with this title. You’ll also find that nepotism isn’t an issue in Portugal, as business and personal relationships are often intertwined.

Below the Surface

While all of these aspects are visible parts of the cultural baobab, this begs the question: what lies below the earth?

In the baobab’s case, an enormous network of roots spread into the soil as a culture’s underlying invisible values. We’ll talk about these roots next week.

The Baobab Tree: Grown from Greed & Envy

The first time you see a baobab in the wild African savannah, your jaw drops.

The baobab is unlike any tree you’ve seen elsewhere. Awe-inspiring and unique.

Growing up to 30 meters, this tree lives for thousands of years, and has a gigantic trunk, some of which stand 11 meters wide. For nine months, the baobab is leafless and appears lifeless.

But inside, it stores the lifeblood of mankind: water. In fact, it is known as the tree of life.”

The thick trunk that dropped your jaw is corky and fire-resistant. Perfectly created for the dry and parched desert. Other times, the baobab trunk is completely hollow. This is because spirits live inside the tree…or so they say.

Once rainy season hits, tiny leaves and sour fruits blossom from the top branches and grow to about the size of a coconut.

It’s hard to imagine that anyone can reach these fruits, as the baobab appears to grow upside down.

The Upside Down Tree

“The devil plucked up the baobab, thrust its branches into the earth and left its roots in the air.”

This is how one Arabian legend describes the baobab.

And it may be true.

If you see the baobab from a distance, the tree looks all wrong – the branches look like capillary roots and the trunk the tap-root.

Some legends suggest the baobab grows this way, because it was punished for its greed and envy. One of these legends reads:

“The baobab was among the first trees to appear on the land. Next came the slender, graceful palm tree. When the baobab saw the palm tree, it cried out that it wanted to be taller. Then the beautiful flame tree appeared with its red flower and the baobab was envious for flower blossoms. When the baobab saw the magnificent fig tree, it prayed for fruit as well. The gods became angry with the tree and pulled it up by its roots, then replanted it upside down to keep it quiet.”

Practical Use

As with most living things, local people use all aspects of the baobab.

From eating and applying the fruits and leaves for food and herbal remedies to mowing down the bark’s fibers for cloth and rope, every inch of the tree is practical. Every inch of the tree is used – for fishing and hunting tools, temporary shelters, water reserves, and wherever else your imagination may take you.

Many cultures who inhabit areas where baobab trees grow also consider the tree religiously and culturally significant.

Metaphorical Use

The baobab’s shape is remarkable. The roots stretch wider and deeper than you’d probably guess. And this wide deep spreading is a visual representation of culture.

Next week, the baobab will become useful once again when discussing our underlying theme – culture – in metaphorical terms.