Ethnocentrism in Cross-Cultural Research: Cultural Bias Creates Limitations in Attachment Studies

Where you see stability, another sees chaos.

Where you see independence, another sees distance and detachment.

Where you see codependence, another sees the importance of family.

How we see the world is largely dictated by our cultural upbringing – our values and norms.

So, how does cross-cultural research escape innate bias?

The problem is it often doesn’t.

The Attachment Study

We’ve discussed the Van Ijzendoorn and Kroonenberg meta-analysis over the past couple of weeks.

The large-scale study comparing global attachment styles is often regarded as groundbreaking in cross-cultural psychology

Their research relied heavily on the Strange Situation procedure and Ainsworth’s attachment classification system, which groups infant attachment into secure, insecure-avoidant, and insecure-resistant styles. 

While this study advanced the understanding of attachment across cultures, its findings are not without significant limitations – particularly issues stemming from cultural bias and ethnocentrism.

The Issue of Ethnocentrism

Ethnocentrism occurs when one culture’s norms are taken as a universal benchmark for human behavior.

In the study, attachment classification was based on Western values and norms, specifically those of American culture, where the Strange Situation and attachment categories were first developed. 

Ethnocentrism can distort cross-cultural studies because it imposes a particular culture’s view onto other societies, potentially skewing results and interpretations.

In this case, the study assumed that attachment behaviors observed in American infants are universally relevant, but this overlooks critical differences in child-rearing practices worldwide. 

For instance, Japanese infants may show higher rates of insecure-resistant attachment simply because their close bonds with mothers in collectivist cultures emphasize dependency. 

Yet, when measured by Western standards, these behaviors might be misinterpreted as “insecure,” potentially leading to misunderstandings about what constitutes “healthy” attachment across diverse societies.

Imposed Etic: Overlooking Cultural Nuances

The study’s reliance on the etic approach, or an outsider’s view of a culture, contributed to overlooking cultural nuances in attachment. 

Using Ainsworth’s attachment categories as a standard framework for all cultures exemplifies an “imposed etic” – applying a Western-based tool to other societies without adapting it for cultural context. 

This can obscure the unique factors influencing attachment in non-Western cultures and prevent researchers from understanding what attachment looks like in its authentic, culturally specific forms.

Emic Approach: Exploring Concepts with Cultural Relativism

To avoid ethnocentrism in research, it’s crucial for researchers to approach different cultures with cultural relativism, viewing each society’s practices and beliefs within its unique context rather than from an outsider’s perspective. 

This can be done by incorporating the emic approach, where researchers explore cultural concepts from within, learning how members of the culture interpret their own behaviors and values. 

Collaborating with local researchers who understand the cultural nuances and adapting research tools to fit specific cultural contexts can further minimize ethnocentrism. 

For instance, modifying standard research protocols, like the Strange Situation in attachment studies, to align with cultural child-rearing practices would help produce more accurate results. 

Instead of assuming universal standards, researchers can compare findings cross-culturally while respecting the unique social norms and values each society upholds.

While Van Ijzendoorn and Kroonenberg’s meta-analysis provides valuable insights, it also underscores the need for caution in cross-cultural research. 

Addressing cultural biases and adopting a culturally intuitive approach can lead to a more accurate understanding of attachment in different societies, enhancing the relevance and inclusivity of psychological research.

Communication, Preparation, & Stress Management: 3 Pillars of Negotiation Across 3 Cross-Cultural Studies

Two business executives, Mark and Hiroshi, sit across from each other in a Tokyo boardroom, their respective companies poised to enter into a pivotal partnership. 

As the negotiation unfolds, cultural missteps trip up the veneer of professionalism.

Mark approaches negotiations with a directness honed by years of business dealings in the West, while Hiroshi, rooted in the traditions of Japanese culture, communicates with subtlety and nuance, often unspoken.

Their initial exchanges are cordial but tense due to the cultural chasm separating them. 

However, as the negotiation progresses, something remarkable happens. 

Despite the language barriers and divergent communication styles, Mark and Hiroshi seek common ground.

And they’re able to find it based on their knowledge of effective communication, cultural awareness, and stress management in cross-cultural negotiations in accordance with this groundbreaking research, shared by Harvard.

Effective Communication

A recent series of studies by esteemed researchers reveals invaluable insights for negotiators navigating diverse cultural exchanges.

One study illuminates the pivotal role of effective communication in cross-cultural negotiations

Their findings underscored that communication quality significantly impacts negotiation outcomes, with cross-cultural pairs often facing lower-quality communication compared with their same-culture counterparts.

However, those cross-cultural pairs who overcame communication barriers achieved better outcomes than their same-culture counterparts, leveraging their differences to reach more creative agreements.

Stereotyping Pitfalls

In another fascinating study, researchers delved into how negotiators prepare for talks with counterparts from different cultures. 

Surprisingly, the research uncovered a tendency among negotiators to overemphasize cultural differences, leading them to expect counterparts to negotiate based on stereotypes

This inclination, while well-intentioned, can inadvertently pave the path to misunderstandings and culture clashes.

Stress Management

Further research examined the impact of stress on cross-cultural communication. 

It was found that negotiators grappling with extreme demands on their attention are prone to succumb to cultural stereotypes, potentially impeding effective communication and negotiation outcomes.

These studies reveal the importance of striking a balance between acknowledging cultural differences and treating counterparts as individuals. 

While cultural awareness forms the bedrock of successful negotiations, delving deeper into counterparts’ professional backgrounds, personalities, and negotiating experiences fosters deeper understanding and rapport on an individual level. 

Additionally, mitigating stress at the bargaining table serves as a potent antidote against succumbing to cultural stereotypes, creating space for more thoughtful and effective communication.

Culture in Crisis, Part II: How Cultural Values Impact Communal Response to Trigger Events

We’ve discussed how cultural values can predict how a community will respond to crisis.

In a continuation of last week’s post, we’ll look at the conclusion of the 2007 study by Melinda Rene Miller, titled “The Human Element: A Study of the Effects of Culture on Crisis Reactions.”

Hurricane Katrina

With the crisis of Hurricane Katrina as the backdrop, the study looked at two communities within the disaster area and their responses to it.

The values of the New Orleans Ninth Ward and the Mississippi Gulf Coast communities differ, and the study sought to draw strong correlations between these preexisting cultural values and corresponding reactions to determine if community crisis reactions can be predicted based on culture.

The study examined each communities’ demographics, communication styles, association with authorities, relationship to the environment, group unity and community roles, amongst other aspects, to infer their values regarding each category.

Key Differences in Response

The study found key differences in response to Hurricane Katrina between Louisiana’s Ninth Ward and the Mississippi Gulf Coast.

Let’s look at Louisiana’s Ninth Ward:

  • Community Roles Analysis: A community roles analysis showed preexisting beliefs in the inefficiency of leaders, which led to internal disputes and an inability to make unified decisions. This resulted in mixed messages, distrust, confusion, and an inability to execute a crisis plan. Additionally, many police and emergency services officers reportedly abandoned their posts.
  • Demographic Analysis: Evacuation plans failed to include segments of the population, including the ill, those with pets, and those without vehicles or places to go. The demographic analysis showed 30 percent of the Ninth Ward was disabled and over 30 percent didn’t own a car. Many lived below the poverty line and so had no emergency savings to evacuate. Further, personal relationships (even with pets) and fear of change were ingrained in Ninth Ward culture. The paper deems that the culture in the community was “every man for himself”; the onus was on the government to fix things and building back the community together was not considered a personal responsibility.
  • Communication Style Analysis: Many in the ward ignored the evacuation order. The communication style analysis showed that though the community values orders to some degree, having been repeatedly given this evacuation order before unnecessarily, they did not believe authorities and thought the storm would blow over. They also feared looters more than the storm.

Those in the Mississippi Gulf Coast:

  • Community Roles Analysis: Although the government response to the Mississippi Gulf Coast community was equally slow, the people began cleanup on their own. Their values include a can-do attitude, resulting in community rebuilding that was 21 percent more expedited than in the Ninth Ward.  The police force and firefighters were on duty around-the-clock, as dictated by the local government.
  • Demographic Analysis: In the study, there is little mention of the impact of demographics on the response. It would be interesting to see these differences fleshed out, as the wealth and health of the community significantly impacts its ability to respond.
  • Communication Style Analysis: To prevent looting, the local government controlled supplies and resources, in order to distribute them equally to citizens. In rebuilding of the area, the government asked the community to be mindful of elevation maps and received support and excitement about the restructuring rather than the resistance experienced in the Ninth Ward.

The study explains why knowledge about cultural values is valuable in this context:

“Being able to make the claim that a community’s culture has a greater effect on the public’s reaction to a crisis trigger event than the event itself, will aid future research in focusing more on creating a list of cultural aspects that match with crisis response strategies.”

The Way Forward

The conclusion drawn from this study is that knowing a culture and its values provides a wealth of information that can be applied to a crisis response strategy customized to that culture’s values. 

Consider the most recent global pandemic.

Culture influenced the various outcomes of different countries and communities around the world during the COVID crisis.

The reactions to supply rationing, the degree of adherence to face mask rules and social distancing, the acceptance of or reluctance to vaccination – and the resulting outcomes of such actions/inactions – all of this has roots in each nation’s culture and its values.

Cross-cultural research into the varying cultural responses and their outcomes to the COVID crisis, and other similar large-scale crises, could greatly aid organizations and governments in creating more effective response strategies customized to different cultural pockets in a nation – and to the nation as a whole.