Are You Friendly, Temperamental, or Creative? It May Partly Depend on Where You Live

Is your personality defined by your locale?

It goes without saying that our culture’s values and norms define – or at least influence – each of us.

They determine what is (or should be) important in our lives and, in doing so, drive our motivations.

As this study shows, our culture may even play a role in shaping our personalities.

Big Five Trait Measures

Not only do personality norms differ across national cultures, but they differ across regions within a nation as well.

This study, led by Peter Rentfrow at the University of Cambridge, found three standout regional psychological profiles in the US. 

Researchers took five samples of data through various methods and Big Five trait measures, in a multisample approach taken from different self-reported personality studies collected over 12 years.

Three Psychological Regions in the US

After analyzing responses from more than 1.5 million participants, researchers found three distinct personality types.

  • Cluster 1 – Friendly and Conventional
  • Cluster 2 – Relaxed and Creative
  • Cluster 3 – Temperamental and Uninhibited

The Deep South and Upper Midwest share personality traits identified as “friendly and conventional.”

This is Cluster 1.

Often referred to as “Red” states, this region of Middle America is known for conservative social values and was found to have high levels of Extraversion and low levels of Openness.

Cluster 2, predominantly in the West, is defined as “relaxed and creative.”

The region has a larger population with college degrees, lower levels of Extraversion, and higher levels of Openness.

Other character traits attributed to Cluster 2 are calmness and emotional stability.

Cluster 3, predominantly located in the Northeast, is described as “temperamental and uninhibited.” 

The “Blue” states have low Extraversion and Agreeableness and a high level of Neuroticism.

They also have higher levels of irritability, depression, and stress.

However, they share one personality trait with Cluster 2, in that they’re considered more Open.

The study concludes,

“The psychological profiles were found to cluster geographically and displayed unique patterns of associations with key geographical indicators.”

These psychological clusters may produce the regional variations noted in key indicators such as politics, economics, health, and social attributes.

Selective Migration

While these results may suggest that each region’s culture informs the personality of its residents, selective migration is cited as one possible factor in these regional differences.

This is when someone chooses to move to a locale that complements their needs, personality, and mentality.

For instance, those seeking Openness might settle in (or remain in) a locale known for diversity, while those who are high in Extraversion might settle in (or remain in) a locale where a social network, family, and community are important.

As the study notes, this investigation departs from earlier regional research focusing on voting patterns, economic indicators, cultural stereotypes, etc.

Instead, this study outlines residents’ psychological characteristics, which factor into microlevel PESH metrics via individual-level behaviors.

The Five-Factor Model: Are Gendered Personality Traits Universal?

Do personality traits differ across gender

And do those differences translate across cultures?

Last week, we talked about how age differences in personality follow a universal pattern.

But are gendered personality traits also universal?

This study dives in.

NEO Personality Inventory-Revised

A standard questionnaire has been developed according to the Five Factor Model to provide a systematic assessment of the five major domains of personality in relation to motivational, attitudinal, experiential, interpersonal, and emotional styles.

Defining each domain are six traits/facets.

This questionnaire is known as the NEO-PI-R.

For the 2001 study by Costa, Terracciano, and McCrae, this questionnaire was distributed to college-age and adult men and women in 26 countries to collect a sample size.

Results of Cultural Gender Study

As a reminder, the five factors are Neuroticism (N), Extraversion (E), Openness to Experience (O), Agreeableness (A), and Conscientiousness (C).

The data collected showed that men in the U.S. typically scored higher on E and O, particularly in facets of assertiveness and openness.

Women in the U.S. typically scored higher on N and A, but also scored higher on E and O in facets such as openness to aesthetics and warmth.

There was little difference in C between men and women in the U.S.

When compared to other countries, these gender differences appear universal.

Worldwide, men scored higher in the facets of openness to ideas, excitement seeking, assertiveness, and competence, while women scored higher in the facets of openness to aesthetics, straightforwardness, vulnerability, and anxiety.

Does this mean gender differences are biologically based, or are gender differences universally shaped in this way by each and every culture and thus adapted by each personality?

That’s a question waiting to be answered.

Progressive vs. Traditional

Was there a chasm between more progressive cultures and more traditional cultures regarding the magnitude of gender differences in personality traits?

Yes, but not how you’d expect.

You would think that the gap in gender differences in personality would be reduced in modern, progressive cultures and would be greater in traditional cultures.

But the opposite was found.

Modern European countries like The Netherlands saw a broader gap between genders than traditional countries, like South Korea.

One explanation for this may be the way such traits are attributed.

Robert R. McCrae explains,

“In countries where women are expected to be subservient, they attribute their low Assertiveness to their role as a woman rather than their traits. By contrast, European women who are equally low in Assertiveness identify it as a part of their own personality.”

Further studies might take a closer look at this seeming contradiction to get a clearer idea of this gap.

We’ll talk more about personality profiles of cultures next week.

The Five-Factor Model: Do Personalities Age the Same Way Across Cultures?

Does your culture have a personality?

Let’s use the Five-Factor Model to find out.

Developed in the United States in the ‘80s and ‘90s, the Five-Factor Model (FFM) is an exhaustive taxonomy of personality traits (defined as “tendencies to show consistent patterns of thoughts, feelings, and actions”). 

The personality structure model has been applied in various cultures and is described as universal.

Gender differences in personality and personality attributes related to age – like a boost in conscientiousness and a reduction in openness from adolescence to adulthood – also seem to be universal.

This has led to the FFM being used internationally by psychologists in various functions.

So what is the Five-Factor Model, and what does it mean for cross-cultural studies?

The Five Factors of the Five-Factor Model

We’ve already mentioned two of the factors in the FFM: conscientiousness and openness to experience.

The three others are extraversion, agreeableness, and neuroticism.

Let’s take a closer look at each of these factors:

  • Conscientiousness – exhibiting behaviors such as foresight, duty, and responsibility.
  • Openness to experience – exhibiting behaviors that are thoughtful, inquisitive, and show a willingness to meet intellectually challenging tasks.
  • Extraversion – exhibiting behaviors that are energetic, assertive, and gregarious.
  • Agreeableness – exhibiting behaviors that are sympathetic, empathetic, and kind.
  • Neuroticism – exhibiting behaviors that are irritable, moody, and emotionally unstable.

Where is the FFM Used?

This popular trait model of human personality has been used by researchers and practitioners in clinical, social, and industrial-organizational spheres.

It’s also used in cross-cultural research.

One study, for instance, sought to determine if the changes in the mean levels of all five factors between adolescence and the age of 30 were purely American.

The original study found that 

“In terms of personality traits, 30-year-olds resemble 70-year-olds more than 20-year-olds.”

Cross-cultural researchers analyzed similar data from a dozen countries – including Germany, Russia, South Korea, Japan, and Britain – and found that the personality patterns amongst all twelve countries were similar, suggesting a universal maturational process.

As humans meet mid-adulthood, they become less open to new experiences and less enthusiastic, but more altruistic, adjusted, and organized.

This personality trend is common in all societies.

We’ll look at more cultural research regarding the FFM next week.

The Three A’s: Developing Personality Traits to Manage Successfully Across Cultures

Last week, we discussed that managers who lead successfully across cultures often demonstrate the following qualities: empathy, flexibility, emotional stability, open-mindedness, and social initiative.

Does this describe your personality?

If your answer is ‘yes’, then great! You’ll probably make an exceptional leader, no matter what cultural environment you find yourself managing in.

But if you find you’re lacking in some (or all) of these personality traits, that doesn’t mean you can’t improve upon them and succeed as a leader across cultures.

To do so, consider the Three A’s.

The Three A’s

In this blog, we often discuss accepting, adapting, and adopting culture – the three A’s.

Whether or not you naturally possess personality traits that assist cross-cultural integration, abiding by these three A’s will improve your efforts. In doing so, you will avoid Monkey Moments. You’ll also more successfully manage in a foreign culture and generally improve your cross-cultural skills.

Accepting, adapting, and adopting enable you to methodically face cultural conflicts head-on, rather than just winging it and hoping for the best.

Ask Yourself…

The following statements are binary: you may lean more strongly to one side or the other. The stronger you lean toward either side, the harder it will be for you to integrate into a foreign culture.

If you find both extremes to be acceptable, then you are demonstrating cultural competence.

Finding another’s values/norms acceptable doesn’t mean you must find them “right”; it just means you are willing to override your own cultural ethnocentricity, boundaries, education, and convictions, in order to properly accept, adapt, and maybe even adopt another’s.

As with last week’s self-assessment, note to what degree you agree with the following statements:

  • Everyone is responsible for their own actions.” / “Fate determines the outcome of events.”
  • “Asking direct questions is the best method to attain information.” / “It is rude/intrusive to ask direct questions.”
  • “Being vague in your responses is dishonest.” / “Avoiding answering directly/honestly prevents hurt and embarrassment.”
  • “Punctuality and efficiency are virtues demonstrated by intelligent people.” / “Spending time with the people you love is more important than punctuality.”
  • “Being on a first-name basis shows friendliness and familiarity.” / “Addressing people by their first name is disrespectful.”
  • “It is important to maintain eye contact with people who are speaking.” / “Direct eye contact with those of higher status is impolite.”

After reading through these binary statements, do you find either side completely unacceptable? Or is the opposite extreme something you’d not only be willing to accept but to adapt to?

If you’re leaning toward the latter, tune in next week as we discuss more in depth how to accept and adapt to another culture.