Different ≠ Inferior: Dropping the Cross-Cultural Superiority Complex

Your culture calls light blue and dark blue simply “blue.”

Another culture has two different words for it.

Your culture crumples its toilet paper.

Another folds it.

Another uses no toilet paper at all.

Your culture bows.

Another shakes hands.

Another kisses on both cheeks.

Cultures are different. But none are inferior. And none are unnatural either.

Here’s why.

Stranger Danger

One of the most dangerous ideas in the history of man has been that different equates inferior.

Why is this thought dangerous?

Well, for one, if you view your foreign counterpart as inferior, it goes without saying that you consider yourself superior to him/her.

And when you consider yourself superior, you may try to impose your ideology on the other. That’s happened throughout history, time and again.

When you consider another inferior, you may also justify treating them as such. Treating them like animals.

You may enslave them.

You may abuse them.

You may slaughter them.

It’s a sad reality, but this idea of inferiority is the catalyst to such horrors in our world.

Many of the most heinous crimes against humanity have been committed because of the prejudice that one’s own culture is superior to another’s.

But it isn’t.

Be Fascinated * Give Life Meaning

Cultural norms are natural to their own culture. And they are often a beautiful representation of that culture.

Seeing cultural differences in this light – as natural and beautiful to the culture – will make you more adaptable and successful in a multicultural environment. Adopting this view will help you manage differences (some of which may appear to you as cumbersome or even incomprehensible when compared with your own norms and values).

If you are living and working in a foreign culture, your success depends upon identifying cultural differences and accepting them as they are.

Do not view them in the positive or negative. Such shades are counterproductive.

Instead, take the view of John Hooker who said in his book, Working Across Cultures:

“I have neither the wisdom nor the desire to pass judgment. For me every culture is a source of fascination, because it must encompass all of life and give it meaning.”

And, as with most life-encompassing meanings, none are “less than”. They are the heart of a people, a culture, and should be respected as such.

Next week, we’ll talk about how cultural conditioning creates these differences.

Step 1 of Cross-Cultural Integration: Awareness

What happens when you wade into the waters of a new culture, one in which the waves are warmer or colder, one in which the fish are either all the same size and shade of neon, or where there are many different sizes, shapes, colors, and species?

How would you react to the change in the tide?

You’d likely feel like a fish out of water.

Heightened Awareness

When we’re put into an environment that’s unlike our own, it sets off our spidey-senses. Suddenly, our awareness is heightened, because everything that’s going on around us is all too different. And when something is a tiny bit off, it feels uncanny.

This can make us uncertain of our environment and uncomfortable in our own skin. Depending on the type of person you are – whether you’re adaptable or one who rarely leaves his/her indentation on the couch – the distinct awareness of all that is different may trickle in, little by little, or it may blast you with immediate discomfort and leave you soaking in anxiety.

Yes, living and managing in a foreign culture can be overwhelming. But it’s not impossible, even for those who live for their comfort zone.

The key is to use your spidey senses for good. Being culturally aware of your surroundings and behavior can help you limit – or even eliminate – the “monkey moments” you may encounter.

Monkey Moments

What’s a monkey moment?

Remember last week, when I said that you are the monkey in the zoo? Well, a “monkey moment” is when your monkey-ness is made clear and apparent to your host culture.

Your hosts are the spectators, remember; they’re the normal ones, the humans. So they’re watching and waiting for you to make a mistake, to behave like a monkey. They expect it from you. The moment you drop the ball, forget to be culturally aware, and start to fling your poo – that’s when they’ll see you for what you are.

While this isn’t to say you must abandon your culture, else your hosts won’t accept you, this is to say that being culturally aware will make you a more effective leader and integrator in a foreign culture.

Making Your Awareness Actionable

When you first arrive to your host country, you will see yourself as normal and the environment/the “other” as strange. This is instinctive. But you must remember:

What seems unfamiliar is not necessarily unnatural.

Knowing this will help you develop cultural sensitivity, which you’ll need in order to make your awareness actionable. I’ll discuss how to do that in next week’s blog.